{"id":2483,"date":"2024-01-08T10:00:48","date_gmt":"2024-01-08T09:00:48","guid":{"rendered":"https:\/\/www.intesys.it\/marketing-e-commerce\/?page_id=2483"},"modified":"2025-10-20T11:01:02","modified_gmt":"2025-10-20T09:01:02","slug":"crm-marketing","status":"publish","type":"page","link":"https:\/\/www.intesys.it\/digital-marketing\/crm-marketing\/","title":{"rendered":"Martech Digital Marketing &#8211; CRM Marketing"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;12%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; 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column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1758890882257{margin-bottom: 30px !important;}&#8221; max_width=&#8221;600&#8243; text_direction=&#8221;default&#8221;]\n<h1>CRM Marketing<\/h1>\n[\/vc_column_text][vc_custom_heading text=&#8221;<strong>Costruisci relazioni significative con utenti in target, in ogni fase del loro processo d&#8217;acquisto.<\/strong>&#8221; font_container=&#8221;tag:h2|font_size:20|text_align:left|color:%23ffffff|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1704732094228{padding-right: 10% !important;}&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; 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background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;none&#8221;]\n<h5><span style=\"letter-spacing: 2px;color: #ffffff;font-weight: 300 !important\">DISCOVERY CALL<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;75&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1704207887263{margin-bottom: 30px !important;}&#8221;]\n<h4>Hai liste di contatti\u00a0 dormienti? Vuoi automatizzarne la\u00a0 gestione e passarli ai sales?<\/h4>\n[\/vc_column_text][nectar_btn size=&#8221;medium&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#17fdb4&#8243; icon_family=&#8221;none&#8221; text=&#8221;CONTATTACI&#8221; margin_top=&#8221;10&#8243; url=&#8221;#contattaci&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;approfondimenti&#8221; color_overlay=&#8221;#f4f4f4&#8243; overlay_strength=&#8221;1&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2>Con una attivit\u00e0 di CRM marketing, mantieni attive le relazioni con i tuoi contatti.<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text css=&#8221;.vc_custom_1758890726030{margin-bottom: 80px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<p style=\"text-align: left\"><span style=\"color: #000000\">Uno dei maggiori benefici delle <strong>campagne CRM <\/strong>\u00e8 l&#8217;efficientamento di tutte le attivit\u00e0 che seguono la<a href=\"https:\/\/www.intesys.it\/digital-marketing\/lead-generation-b2b\/\"> Lead Generation.<\/a><br \/>\nDopo aver generato liste di contatti, non sempre viene infatti programmata una azione per <strong>mantenere attivo l&#8217;interesse di ogni singolo lead<\/strong> verso la propria azienda. <\/span><\/p>\n<p><span style=\"color: #000000\">Purtroppo la mancanza di un follow up strategico, profilato e continuo sui lead generati innesca due potenziali <strong>effetti collaterali<\/strong>:<\/span><\/p>\n<ol>\n<li style=\"text-align: left\"><span style=\"color: #000000\"><strong>raffreddamento del database e perdita del suo valore nel tempo;<\/strong><\/span><\/li>\n<li style=\"text-align: left\"><strong style=\"color: #000000\">rallentamento nella generazione del new business <\/strong>poich\u00e8 se le azioni di lead generation online non generano risultati concreti, nel tempo si potrebbero preferire <span style=\"color: #000000\">altre forme di avvicinamento al mercato (come recall di agenti o visite in loco) che , seppur vitali e complementari all&#8217;online, non possono sostenere la gestione di grandi volumi di liste, generando cosi un rallentamento del business.<\/span><\/li>\n<\/ol>\n<p>Per evitare queste criticit\u00e0 nella gestione dei contatti,\u00a0 \u00e8 opportuno dunque attivare <strong>strategie ed azioni di CRM Marketing, <\/strong>definite sulla base delle <strong>profilazione pi\u00f9 efficace ai fini del proprio business<\/strong> e sulla base della <strong>fase di maturit\u00e0 del contatto stesso<\/strong>.<br \/>\nA tale scopo, il CRM permette un monitoraggio continuo del ciclo di maturit\u00e0 dei contatti grazie al <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/il-ciclo-di-vita-dei-tuoi-contatti-ed-il-ruolo-dei-contenuti-b2b\/\"><strong>lifecycle stage:<\/strong><\/a><\/p>\n<p><span style=\"color: #000000\">\u00a0<\/span>[\/vc_column_text][nectar_icon_list animate=&#8221;true&#8221; color=&#8221;default&#8221; direction=&#8221;vertical&#8221; icon_size=&#8221;small&#8221; icon_style=&#8221;no-border&#8221;][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1758893295552-2&#8243; header=&#8221;Da Lead a contatti Marketing qualificati (MQL)&#8221; text=&#8221;Dopo iniziative come DEM, fiere e Webinar puoi proseguire la tua relazione con i contatti per mantenere vivo nel tempo il loro interesse verso i tuoi prodotti ed i tuoi servizi.&#8221; tab_id=&#8221;1758893295553-9&#8243; icon_iconsmind=&#8221;iconsmind-Filter-2&#8243;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1758893295574-5&#8243; header=&#8221;Da contatti Marketing (MQL) a contatti per i Sales (SQL)&#8221; text=&#8221;Grazie a comunicazioni mirate e progettate per gli interessi dei tuoi contatti, le tue liste MQL possono trasformarsi in contatti &#8220;caldi&#8220;, ovvero diventano delle possibilit\u00e0 opportunit\u00e0 di vendita per i tuoi commerciali.&#8221; tab_id=&#8221;1758893295575-3&#8243; icon_iconsmind=&#8221;iconsmind-Magnet&#8221;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1758893295591-8&#8243; header=&#8221;Da contatti sales (SQL) a Clienti&#8221; text=&#8221;Le gestione delle trattative pre-vendita pu\u00f2 essere supportata da azioni di comunicazione volte a fornire ulteriori dati o schede tecniche a supporto della decisione di acquisto del contatto SQL.&#8221; tab_id=&#8221;1758893295592-8&#8243; icon_iconsmind=&#8221;iconsmind-Business-ManWoman&#8221;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;icon&#8221; icon_family=&#8221;iconsmind&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1758893295635-5&#8243; header=&#8221;Da Clienti a contatti fidelizzati&#8221; text=&#8221;Le interazioni che seguono la relazione con i clienti costituiscono una importante attivit\u00e0 di retention ma anche di up-selling e di feedback di mercato.&#8221; tab_id=&#8221;1758893295636-9&#8243; icon_iconsmind=&#8221;iconsmind-Heart2&#8243;][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; 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desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3>Le nostre storie di trasformazione digitale Martech<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute;left: -97px;top: -10px\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243; custom_height_phone=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner]\n\n    <div class=\"portfolio-wrap \">\n\n        \n        <span class=\"portfolio-loading  none\">   <\/span>\n\n        \n        <div class=\"row portfolio-items masonry-items  \" data-rcp=\"false\"             data-masonry-type=\"default\"\n             data-ps=\"2\"\n             data-starting-filter=\"\"\n             data-gutter=\"default\"\n             data-categories-to-show=\"manufacturing\"\n             data-bypass-cropping=\"\"\n             data-lightbox-only=\"0\" data-col-num=\"cols-3\">\n            \n                \n                <div class=\"col span_4 wide element dealer-portal design home-lavori-in-evidenza information-technology information-technology-lavori-in-evidenza manufacturing \"\n                     data-project-cat=\"dealer-portal design home-lavori-in-evidenza information-technology information-technology-lavori-in-evidenza manufacturing \" data-default-color=\"true\" data-title-color=\"\"\n                     data-subtitle-color=\"\">\n\n                    <div class=\"inner-wrap animated\" data-animation=\"none\">\n\n                        \n                            <div class=\"work-item style-2\"\n                                 data-custom-content=\"off\">\n\n                                <img decoding=\"async\" class=\"size-wide skip-lazy\" src=\"https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2025\/07\/thumbnail_fratelli_carli.png\" alt=\"\" height=\"\" width=\"\" srcset=\"https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2025\/07\/thumbnail_fratelli_carli.png 600w, https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2025\/07\/thumbnail_fratelli_carli-400x269.png 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\n                                <div class=\"work-info-bg\"><\/div>\n                                <div class=\"work-info\">\n\n                                    \n\n                                        \n                                            <a href=\"https:\/\/www.intesys.it\/portfolio\/nuovo-portale-fatturazione-contabilita\/\"><\/a>\n\n                                        \n\n                                    <div class=\"vert-center\">\n                                                                                <div>\n                                            Fratelli Carli                                        <\/div>\n                                                                                                                            <h3>Un nuovo portale per semplificare la gestione di fatturazione e contabilit\u00e0<\/h3>\n                                                                                                                                                                        <\/div><!--\/vert-center-->\n\n                                <\/div>\n                            <\/div><!--work-item-->\n\n                        \n\n                    <\/div><!--\/inner-wrap-->\n                <\/div><!--\/col-->\n\n            \n                \n                <div class=\"col span_4 wide element home-lavori-in-evidenza manufacturing marketing-sales mktg-lavori-in-evidenza \"\n                     data-project-cat=\"home-lavori-in-evidenza manufacturing marketing-sales mktg-lavori-in-evidenza \" data-default-color=\"true\" data-title-color=\"\"\n                     data-subtitle-color=\"\">\n\n                    <div class=\"inner-wrap animated\" data-animation=\"none\">\n\n                        \n                            <div class=\"work-item style-2\"\n                                 data-custom-content=\"off\">\n\n                                <img decoding=\"async\" class=\"size-wide skip-lazy\" src=\"https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2025\/04\/BMI_thumbnail.jpg\" alt=\"\" height=\"\" width=\"\" srcset=\"https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2025\/04\/BMI_thumbnail.jpg 600w, https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2025\/04\/BMI_thumbnail-400x269.jpg 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\n                                <div class=\"work-info-bg\"><\/div>\n                                <div class=\"work-info\">\n\n                                    \n\n                                        \n                                            <a href=\"https:\/\/www.intesys.it\/portfolio\/marketing-conversazionale-per-incrementare-i-contatti-sales\/\"><\/a>\n\n                                        \n\n                                    <div class=\"vert-center\">\n                                                                                <div>\n                                            BMI Italia                                        <\/div>\n                                                                                                                            <h3>Marketing conversazionale per incrementare i contatti sales: il caso BMI<\/h3>\n                                                                                                                                                                        <\/div><!--\/vert-center-->\n\n                                <\/div>\n                            <\/div><!--work-item-->\n\n                        \n\n                    <\/div><!--\/inner-wrap-->\n                <\/div><!--\/col-->\n\n            \n                \n                <div class=\"col span_4 wide element home-lavori-in-evidenza manufacturing marketing-sales mktg-lavori-in-evidenza \"\n                     data-project-cat=\"home-lavori-in-evidenza manufacturing marketing-sales mktg-lavori-in-evidenza \" data-default-color=\"true\" data-title-color=\"\"\n                     data-subtitle-color=\"\">\n\n                    <div class=\"inner-wrap animated\" data-animation=\"none\">\n\n                        \n                            <div class=\"work-item style-2\"\n                                 data-custom-content=\"off\">\n\n                                <img decoding=\"async\" class=\"size-wide skip-lazy\" src=\"https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2024\/12\/Thumbnail-exor.jpg\" alt=\"\" height=\"\" width=\"\" srcset=\"https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2024\/12\/Thumbnail-exor.jpg 600w, https:\/\/www.intesys.it\/digital-marketing\/wp-content\/uploads\/2024\/12\/Thumbnail-exor-400x269.jpg 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\n                                <div class=\"work-info-bg\"><\/div>\n                                <div class=\"work-info\">\n\n                                    \n\n                                        \n                                            <a href=\"https:\/\/www.intesys.it\/portfolio\/generare-lead-nel-manufacturing-con-nuovo-ecosistema-digitale\/\"><\/a>\n\n                                        \n\n                                    <div class=\"vert-center\">\n                                                                                <div>\n                                            EXOR International                                        <\/div>\n                                                                                                                            <h3>Nuovo ecosistema digitale per generare lead nel manufacturing<\/h3>\n                                                                                                                                                                        <\/div><!--\/vert-center-->\n\n                                <\/div>\n                            <\/div><!--work-item-->\n\n                        \n\n                    <\/div><!--\/inner-wrap-->\n                <\/div><!--\/col-->\n\n            \n        <\/div><!--\/portfolio-->\n    <\/div><!--\/portfolio wrap-->\n\n    [\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;4155&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; top_padding_phone=&#8221;8%&#8221; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#000000&#8243; overlay_strength=&#8221;1&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;form-inline-submit&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;5143&#8243; image_size=&#8221;full&#8221; max_width=&#8221;custom&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width_custom=&#8221;70%&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1709032355463{margin-bottom: 30px !important;}&#8221;]\n<p style=\"letter-spacing: 1px;font-weight: 500;font-size: 15px\">POSIZIONAMENTO E STRATEGIA ONLINE<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1709033351803{margin-bottom: 15px !important;}&#8221;]\n<h2 style=\"text-align: left\">Ricevi la nostra guida operativa per i contenuti<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1709033392771{margin-bottom: 40px !important;}&#8221;]\n<p style=\"text-align: left\">Tips e suggerimenti per riorganizzate i tuoi contenuti coinvolgendo team e strumenti di marketing.<\/p>\n[\/vc_column_text][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#17fdb4&#8243; solid_text_color_override=&#8221;#000000&#8243; icon_family=&#8221;none&#8221; el_class=&#8221;popmake-5137&#8243; text=&#8221;SCARICA LA GUIDA&#8221; margin_right=&#8221;15&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#17fdb4&#8243; icon_family=&#8221;none&#8221; text=&#8221;CONTATTACI&#8221; url=&#8221;#contattaci&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f8f8f8&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; top_padding_phone=&#8221;50&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1702288243545{margin-bottom: 10px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Il nostro approccio<\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute;left: 86px;top: 51.9062px\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text]La scelta del <strong>partner digital<\/strong> con cui affrontare progetti di lead generation \u00e8 fondamentale per costruire percorsi capaci di<strong> generare valore<\/strong> sia nel <strong>breve periodo<\/strong> con azione immediate, sia nel <strong>lungo periodo<\/strong> con azioni onboarding continuo. Per questo motivo affianchiamo i nostri clienti garantendo un <strong>servizio consulenziale e operativo<\/strong> secondo questo approccio.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;left&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;2813&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; el_class=&#8221;icons-subpages&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css=&#8221;.vc_custom_1701274631898{margin-bottom: 40px !important;}&#8221;]\n<h4>Onboarding &amp; Training on the job<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1702288236711{margin-bottom: 40px !important;}&#8221;]\n<p style=\"text-align: left\">Ogni iniziativa prevede <strong>incontri e sessioni di allineamento periodici per allineare i reparti<\/strong> (es. sales, costumer care, R&amp;D) con cui il team business opera.<br \/>\nInoltre vengono pianificate attivit\u00e0 di <strong>formazione on the job<\/strong> per rendere i team interni competenti e autonomi nell&#8217;operare all&#8217;interno delle piattaforme senza il supporto del team Intesys.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;left&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;2904&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; el_class=&#8221;icons-subpages&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css=&#8221;.vc_custom_1701273383488{margin-bottom: 40px !important;}&#8221;]\n<h4>Advisory Martech<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1702288258250{margin-bottom: 40px !important;}&#8221;]\n<p style=\"text-align: left\">Le iniziative per la lead generation richiedono l&#8217;utilizzo di <strong>piattaforme marketing diverse<\/strong>, dalle console di gestione campagne, ad applicativi di gestione contenuti e contatti. Grazie ad una esperienza consolidata nel settore di oltre 15 anni, il nostro team opera supportando le aziende nell&#8217;operare <strong>preservando policy e linee guida<\/strong> e guidando soluzioni che possano<strong> efficientare gli attuali flussi di gestione<\/strong> delle attivit\u00e0 marketing.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;left&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;2814&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; el_class=&#8221;icons-subpages&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css=&#8221;.vc_custom_1701273139260{margin-bottom: 40px !important;}&#8221;]\n<h4>No Lock Vendor<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1701274285348{margin-bottom: 40px !important;}&#8221;]Intesys supporta le aziende B2B <strong>senza vincoli di piattaforme o licenze<\/strong>.\u00a0 Questa filosofia permette di analizzare, progettare e sviluppare iniziative di business online ponendo al <strong>centro gli interessi del cliente<\/strong> e dei suoi stakeholder interni.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;left&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;2968&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; el_class=&#8221;icons-subpages&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css=&#8221;.vc_custom_1701274413287{margin-bottom: 40px !important;}&#8221;]\n<h4>KPI &amp; Rendicontazione<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1701274620960{margin-bottom: 40px !important;}&#8221;]Le iniziative messe in campo per la lead generation saranno guidate dagli <strong>obiettivi e KPI<\/strong> concordati ad inizio progetto. Saranno supportati da documentazione e rendicontazione delle attivit\u00e0 utile ad <strong>agevolare le attivit\u00e0 di gestione e coordinamento<\/strong> dei team interni al progetto.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;4%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#000000&#8243; overlay_strength=&#8221;1&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;form-inline-submit&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 style=\"text-align: center\">Conosciamoci!<br \/>\nPrenota una discovery call<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<p style=\"text-align: center\">Vorresti un confronto per capire come migliorare la generazione di contatti della tua azienda? Il nostro team \u00e8 a tua disposizione per valutare possibili azioni e strategie da intraprendere.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#ffffff&#8221; icon_family=&#8221;none&#8221; text=&#8221;CONTATTACI&#8221; margin_top=&#8221;10&#8243; url=&#8221;#contattaci&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;indice-iniziale&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2>Ti serve qualche ulteriore approfondimento sulla gestione contatti e lead management nel CRM?<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Ecco per te qualche tips tecnica dedicata al mondo del CRM e del Lead Management.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;70&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1586969950193{margin-right: 18px !important;margin-left: 18px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;6\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>01.<\/strong> Crea una relazione continuativa con i potenziali clienti&#8221; url=&#8221;#cap-1&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>02.<\/strong> Relazioni digitali personalizzate e sempre pi\u00f9 \u201cumane\u201d&#8221; url=&#8221;#cap-2&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>03.<\/strong> Automatizza il processo di Lead Nurturing&#8221; url=&#8221;#cap-3&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>04.<\/strong> Cosa inviamo ai nostri utenti?&#8221; url=&#8221;#cap-4&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>05.<\/strong> Cosa sono i Contenuti Premium?&#8221; url=&#8221;#cap-5&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>06.<\/strong> Che forma possono avere i Contenuti Premium?&#8221; url=&#8221;#cap-6&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>07.<\/strong> Il ruolo di Call to Action e Landing Page&#8221; url=&#8221;#cap-7&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;5&#8243;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#000000&#8243; hover_color_override=&#8221;#2b3665&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;iconsmind&#8221; text=&#8221;<strong>08.<\/strong> Come deve essere una landing page?&#8221; url=&#8221;#cap-8&#8243; icon_iconsmind=&#8221;iconsmind-Eye2&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;cap-1&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;8\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632665662{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">01.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587985378319{margin-bottom: 60px !important;}&#8221;]\n<h2><span style=\"color: #000000\">Crea una relazione continuativa con i potenziali clienti<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span style=\"color: #000000\">In media meno del 20% dei contatti qualificati come lead si trasforma in cliente. Per ottenere maggiori risultati di vendita, le possibilit\u00e0 sono due:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">aumentare enormemente il numero dei lead (scelta non facile e costosa),<\/span><\/li>\n<li><span style=\"color: #000000\">alzare questa percentuale (scelta sicuramente pi\u00f9 efficiente).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Per farlo dobbiamo coltivare la relazione con chi \u00e8 interessato ai nostri contenuti, anche se non \u00e8 ancora pronto per l\u2019acquisto, offrendo <a href=\"https:\/\/www.intesys.it\/digital-marketing\/content-marketing\/\">contenuti di valore per il target di riferimento<\/a>: questa attivit\u00e0 \u00e8 svolta dal Lead Nurturing, il processo attraverso cui un brand <strong>crea una relazione continuativa e di fiducia con i propri contatti<\/strong>, con l\u2019obiettivo di trasformarli in clienti.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; 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desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;8\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632676796{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">02.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587025921252{margin-bottom: 60px !important;}&#8221;]\n<h2 class=\"marketing-pillar-number-title\"><span style=\"color: #000000\">Relazioni digitali personalizzate e sempre pi\u00f9 \u201cumane\u201d<\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"color: #000000\">Il processo decisionale che porta ad un acquisto non \u00e8 sempre lineare e immediato. Il potenziale acquirente desidera valutare le alternative, i pro e contro, approfondire le caratteristiche del prodotto o servizio e confrontarlo con le aspettative e le esigenze iniziali. In queste fasi si cercano le informazioni, si chiede aiuto, spiegazioni e rassicurazioni, sia per gli acquisti personali che nel mondo degli affari, magari cercando di instaurare una relazione di fiducia con chi propone l\u2019acquisto.<\/span><\/p>\n<p><span style=\"color: #000000\">Nel modello tradizionale, chi si occupava di vendite poteva supervisionare l\u2019intero processo ed era l\u2019interlocutore pi\u00f9 autorevole.<\/span><\/p>\n<p><span style=\"color: #000000\">Nel mondo digitale non \u00e8 pi\u00f9 cos\u00ec:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\"><strong>si cercano contenuti in totale libert\u00e0<\/strong>, decidendo quando approfondire e quando non ne vale la pena, chi ascoltare e chi no;<\/span><\/li>\n<li><span style=\"color: #000000\">non ci si accontenta di avere un trattamento \u201cstandardizzato\u201d, ma ci si aspetta <strong>esperienze digitali sempre pi\u00f9 personalizzate<\/strong>;<\/span><\/li>\n<li><span style=\"color: #000000\">la <strong>relazione tra utente e azienda<\/strong> deve avvicinarsi sempre di pi\u00f9 a quella tra esseri umani, evitando quindi la mera comunicazione autoreferenziale di prodotto.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Sono elementi di cui bisogna tenere conto, nel momento in cui si pianifica una strategia di <a href=\"https:\/\/www.intesys.it\/digital-marketing\/inbound-marketing\/\">Inbound Marketing<\/a>.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632687672{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">03.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587984454903{margin-bottom: 60px !important;}&#8221;]\n<h2 class=\"marketing-pillar-number-title\"><span style=\"color: #000000\">Automatizza il processo di Lead Nurturing<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1603900478614{margin-bottom: 80px !important;}&#8221;]<span style=\"color: #000000\">Per <strong>Marketing Automation<\/strong> si intende l\u2019automazione di una parte o di tutto il processo che porta il contatto dalla sua prima visita fino all\u2019azione attraverso le fasi del percorso di acquisto.<\/span><\/p>\n<p><span style=\"color: #000000\">I <strong>principali vantaggi<\/strong> dati dall\u2019automazione del processo sono:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">puntualit\u00e0 nel trattamento di tutti i lead;<\/span><\/li>\n<li><span style=\"color: #000000\">personalizzazione dell&#8217;esperienza offerta ai propri utenti;<\/span><\/li>\n<li><span style=\"color: #000000\">certezza che sar\u00e0 seguito il percorso di conversione progettato;<\/span><\/li>\n<li><span style=\"color: #000000\">acquisizione di dati coerenti per valutare l\u2019efficacia delle azioni;<\/span><\/li>\n<li><span style=\"color: #000000\">certezza di avere sempre liste di contatti qualificati, aggiornati e classificati.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Un&#8217;<a href=\"https:\/\/blog.hubspot.com\/marketing\/7-effective-lead-nurturing-tactics\" target=\"_blank\" rel=\"noopener noreferrer\">efficace strategia di Lead Nurturing<\/a> prevede di dare <strong>al contatto giusto il contenuto nel momento giusto<\/strong>: automatizzare le campagne email da inviare aiuta a velocizzare queste operazioni e a garantire ad ogni contatto l\u2019attenzione che merita.<\/span><\/p>\n<p><span style=\"color: #000000\">Per &#8220;campagne email&#8221; intendiamo sequenze di email che vengono inviate in modo automatico all\u2019avverarsi di una condizione particolare da noi definita. Queste azioni sono mappate in\u00a0\u00a0workflow, costruiti secondo\u00a0obiettivi chiari\u00a0e per specifici target.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1603900881539{margin-bottom: 40px !important;}&#8221;]\n<h3 class=\"marketing-pillar-number-title\"><strong><span style=\"color: #000000\">HubSpot: Primi passi nell&#8217;ecosistema digitale con il software di Inbound Marketing, Sales e Service<\/span><\/strong><\/h3>\n[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=g9HoSejw-Hg&#8221;][vc_column_text css=&#8221;.vc_custom_1603900495172{margin-top: 40px !important;}&#8221;]<span style=\"color: #000000\"><strong>HubSpot<\/strong> \u00e8 una delle piattaforme pi\u00f9 avanzate di Marketing Automation, che mette a disposizione processi automatizzati per gestire le attivit\u00e0 marketing in modo snello ed efficiente, raggiungendo gli obiettivi pi\u00f9 velocemente e senza compromettere l&#8217;autenticit\u00e0 del contenuto prodotto.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; 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row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632699575{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">04.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587026021294{margin-bottom: 60px !important;}&#8221;]\n<h2 class=\"marketing-pillar-number-title\"><span style=\"color: #000000\">Cosa inviamo ai nostri utenti?<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span style=\"color: #000000\">Il requisito chiave per la riuscita di una <a href=\"https:\/\/www.intesys.it\/digital-marketing\/inbound-marketing\/\">campagna di Inbound Marketing<\/a> \u00e8 creare e condividere contenuti di valore, interessanti, gratuiti ed educativi. Non \u00e8 sufficiente limitarsi ad informare, serve coinvolgere ed educare gli interlocutori con esperienze su misura perch\u00e9 possano prendere decisioni in autonomia.<\/span><\/p>\n<p><span style=\"color: #000000\">Grazie alle attivit\u00e0 di Marketing Automation, si possono progettare in modo sofisticato i <strong>workflow per accompagnare i contatti verso l\u2019acquisto<\/strong> unendo tecnologia, strategia di marketing e contenuti.<\/span><\/p>\n<p><span style=\"color: #000000\">Pi\u00f9 si riesce a fornire contenuti interessanti per i visitatori, pi\u00f9 rapidamente questi si convertiranno in lead e poi in clienti.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;cap-5&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;8\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632712216{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">05.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587026050359{margin-bottom: 60px !important;}&#8221;]\n<h2 class=\"marketing-pillar-number-title\"><span style=\"color: #000000\">Cosa sono i Contenuti Premium?<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span style=\"color: #000000\">I contenuti premium sono contenuti informativi per cui l\u2019utente \u00e8 disposto a dare qualcosa in cambio.<\/span><\/p>\n<p><span style=\"color: #000000\">In ogni conversazione \u00e8 necessario conoscere le caratteristiche dell\u2019interlocutore per scegliere gli argomenti con cui interessarlo, e le conversazioni digitali in stile Inbound non fanno eccezione. Offrire contenuti premium \u00e8 il mezzo che abbiamo a disposizione per:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\"><strong>ricevere informazioni preziose<\/strong> dall\u2019utente: i suoi dati e le sue caratteristiche rilevanti per il business;<\/span><\/li>\n<li><span style=\"color: #000000\"><strong>indirizzare l&#8217;utente<\/strong> verso gli argomenti di suo interesse e profilarlo per inserirlo nei workflow appropriati.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;cap-6&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;8\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632737264{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">06.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587026103820{margin-bottom: 60px !important;}&#8221;]\n<h2 class=\"marketing-pillar-number-title\"><span style=\"color: #000000\">Che forma possono avere i Contenuti Premium?<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span style=\"color: #000000\">L&#8217;utente paga i contenuti informativi con la propria attenzione, il proprio tempo e i propri dati: quindi, a prescindere dal formato con cui li eroghiamo, dobbiamo essere sicuri che siano utili.<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Le forme pi\u00f9 diffuse per i contenuti premium<\/strong> sono:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Ebook<\/span><\/li>\n<li><span style=\"color: #000000\">White Paper<\/span><\/li>\n<li><span style=\"color: #000000\">Checklist<\/span><\/li>\n<li><span style=\"color: #000000\">Demo<\/span><\/li>\n<li><span style=\"color: #000000\">Eventi, webinar<\/span><\/li>\n<li><span style=\"color: #000000\">Infografiche<\/span><\/li>\n<li><span style=\"color: #000000\">Casi di successo<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">I contenuti devono essere in linea con le aspettative di chi li scarica, dando un senso di soddisfazione a chi li riceve.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;cap-7&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632748658{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">07.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587027429691{margin-bottom: 60px !important;}&#8221;]\n<h2 class=\"marketing-pillar-number-title\"><span style=\"color: #000000\">Il ruolo di Call to Action e Landing Page<\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span style=\"color: #000000\">Le Call To Action sono i <strong>punti di contatto tra un contenuto e l\u2019azione che vogliamo far intraprendere al visitatore<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000\">Chi la compie ha sicuramente un\u2019aspettativa che non dovr\u00e0 essere disattesa dalla pagina in cui atterrer\u00e0: deve trovare le informazioni che cerca e ottenere ci\u00f2 che gli abbiamo promesso. A differenza di altre pagine del sito, la landing page ha anche il compito di trasformare il visitatore in un contatto attivo e convertirlo in Lead con cui arricchire il database.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; 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bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1702632760993{margin-bottom: 20px !important;}&#8221;]\n<p style=\"font-size: 70px;line-height: 70px;font-weight: 700 !important;color: #17fdb4\">08.<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587026239536{margin-bottom: 60px !important;}&#8221;]\n<h2 class=\"marketing-pillar-number-title\"><span style=\"color: #000000\">Come deve essere una landing page?<\/span><\/h2>\n[\/vc_column_text][vc_column_text]\n<ul>\n<li><span style=\"color: #000000\"><strong>Chiara e breve<\/strong>: il lettore non deve stancarsi di leggere, abbandonando cos\u00ec il processo di conversione. Frasi chiare, concise e chiarezza nel design rendono piacevole la navigazione;<br \/>\n<\/span><\/li>\n<li><span style=\"color: #000000\"><span style=\"color: #000000\"><strong>Coerente e interessante<\/strong>: il lettore deve trovare informazioni di valore nella pagina, ricevendo anche qualcosa di memorabile che gli faccia ricordare il contenuto nel tempo;<\/span><\/span><\/li>\n<li><span style=\"color: #000000\"><strong>Comprensiva di una conversione<\/strong>: la struttura della pagina deve condurre facilmente il lettore alla form di contatto.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0f33ce&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;100&#8243; bottom_padding=&#8221;40&#8243; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1704732269712{margin-bottom: 35px !important;}&#8221;]\n<h3 style=\"text-align: center\">Intesys Journal<\/h3>\n<p>Approfondisci altri aspetti sulla gestione dei contatti e lead nurturing con i nostri articoli.<br \/>\nIscriviti alla nostra newsletter.[\/vc_column_text]<div class=\"row\"><div id=\"post-area\" class=\"col span_12 col_last masonry meta_overlaid journal-rss\" style=\"\"><div class=\"posts-container\" data-load-animation=\"fade_in\" style=\"\"><article id=\"\" class=\"regular post type-post status-publish format-standard hentry masonry-blog-item animated-in\" style=\"\"><span class=\"bottom-line\"><\/span><div class=\"inner-wrap animated\"><div class=\"post-content\"><div class=\"content-inner\"><a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/aumentare-contatti-e-vendite-con-hubspot-nel-manufacturing\/\" target=\"_blank\" ><div class=\"article-content-wrap\"><div class=\"post-header\"><div class=\"date\" >18 Giugno 2025<\/div ><!--\/date--><h2 class=\"title\">Aumentare contatti e vendite nel manufacturing ottimizzando l\u2019ecosistema digitale aziendale con Hubspot<\/h2><!--\/title--><span class=\"meta-author\" > <cite>Alberto Mariutto<\/cite><\/span ><!--\/author--><\/div><\/div><\/a><\/div><\/div><\/div><\/article><article id=\"\" class=\"regular post type-post status-publish format-standard hentry masonry-blog-item animated-in\" style=\"\"><span class=\"bottom-line\"><\/span><div class=\"inner-wrap animated\"><div class=\"post-content\"><div class=\"content-inner\"><a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/come-integrare-il-know-how-delle-pmi-nelle-strategie-di-lead-generation\/\" target=\"_blank\" ><div class=\"article-content-wrap\"><div class=\"post-header\"><div class=\"date\" >3 Aprile 2025<\/div ><!--\/date--><h2 class=\"title\">Come integrare il know how delle PMI nelle strategie di Lead Generation<\/h2><!--\/title--><span class=\"meta-author\" > <cite>Alberto Mariutto<\/cite><\/span ><!--\/author--><\/div><\/div><\/a><\/div><\/div><\/div><\/article><article id=\"\" class=\"regular post type-post status-publish format-standard hentry masonry-blog-item animated-in\" style=\"\"><span class=\"bottom-line\"><\/span><div class=\"inner-wrap animated\"><div class=\"post-content\"><div class=\"content-inner\"><a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/il-ruolo-dei-sales-nella-definizione-delle-strategie-di-marketing\/\" target=\"_blank\" ><div class=\"article-content-wrap\"><div class=\"post-header\"><div class=\"date\" >18 Marzo 2025<\/div ><!--\/date--><h2 class=\"title\">A volte il marketing non basta: il ruolo dei reparti sales nella definizione di strategie di marketing<\/h2><!--\/title--><span class=\"meta-author\" > <cite>Elisa Nardon<\/cite><\/span ><!--\/author--><\/div><\/div><\/a><\/div><\/div><\/div><\/article><article id=\"\" class=\"regular post type-post status-publish format-standard hentry masonry-blog-item animated-in\" style=\"\"><span class=\"bottom-line\"><\/span><div class=\"inner-wrap animated\"><div class=\"post-content\"><div class=\"content-inner\"><a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/lead-management-ruolo-marketing-automation\/\" target=\"_blank\" ><div class=\"article-content-wrap\"><div class=\"post-header\"><div class=\"date\" >29 Agosto 2024<\/div ><!--\/date--><h2 class=\"title\">Lead management: il ruolo strategico dell\u2019automazione nei processi di marketing<\/h2><!--\/title--><span class=\"meta-author\" > <cite>Elisa Nardon<\/cite><\/span ><!--\/author--><\/div><\/div><\/a><\/div><\/div><\/div><\/article><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; 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