{"id":4989,"date":"2023-12-10T10:00:01","date_gmt":"2023-12-10T09:00:01","guid":{"rendered":"https:\/\/www.intesys.it\/digital-marketing\/inbound-marketing-2\/"},"modified":"2024-05-10T11:56:16","modified_gmt":"2024-05-10T09:56:16","slug":"lead-generation-b2b","status":"publish","type":"page","link":"https:\/\/www.intesys.it\/digital-marketing\/lead-generation-b2b\/","title":{"rendered":"Martech Digital Marketing – Lead generation B2B"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”12%” bottom_padding=”8%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”#2b3665″ overlay_strength=”1″ gradient_direction=”left_t_to_right_b” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-lg-8 vc_col-md-8 vc_col-xs-12″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”60″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”hidden-desktop”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text max_width=”600″ css=”.vc_custom_1702547117592{margin-bottom: 30px !important;}”]\n

Lead Generation B2B<\/h1>\n[\/vc_column_text][vc_custom_heading text=”Trasforma i tuoi visitatori in contatti per le vendite<\/strong>” font_container=”tag:h2|font_size:20|text_align:left|color:%23ffffff|line_height:28px” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1701264164149{padding-right: 10% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”3px” column_border_color=”#000000″ column_border_style=”solid” enable_border_animation=”true” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-xs-12″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1485444358185{margin-bottom: 10px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none”]\n
DISCOVERY CALL<\/span><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”75″][vc_column_text css_animation=”none” css=”.vc_custom_1701438843365{margin-bottom: 30px !important;}”]\n

Devi generare pi\u00f9 contatti o vuoi aumentarne la qualit\u00e0?<\/h4>\n[\/vc_column_text][nectar_btn size=”medium” button_style=”see-through” button_color_2=”Accent-Color” color_override=”#17fdb4″ icon_family=”none” text=”CONTATTACI” margin_top=”10″ url=”#contattaci”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”approfondimenti” color_overlay=”#f4f4f4″ overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Incrementa la capacit\u00e0 di generare contatti con i tuoi canali digitali<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_column_text css=”.vc_custom_1701274163767{margin-bottom: 80px !important;}”]\n

L\u2019obiettivo principale della lead generation \u00e8 quello di raccogliere dati di potenziali clienti interessati ai prodotti o servizi<\/strong> per la tua azienda.<\/span><\/p>\n

Se la tua azienda ha necessit\u00e0 di creare nuovi contatti da sviluppare insieme alle vendite queste sono le principali azioni<\/strong> che puoi decidere di intraprendere:<\/span><\/p>\n[\/vc_column_text][nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1715334929385-8″ header=”Campagna ADV online” text=”Google Ads, Linkedin ADV o email marketing possono essere utilizzati per aumentare la visibilit\u00e0 della tua azienda e generare nuovi contatti.” tab_id=”1715334929385-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1715334929395-7″ header=”Content Marketing” text=”Puoi scegliere di creare contenuti di qualit\u00e0 sostenuti da un approccio inbound in modo tale da valorizzare sia il posizionamento online, sia la creazione di leads in linea con il tuo business.” tab_id=”1715334929396-9″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1715334929405-0″ header=”Account Based Marketing” text=”Puoi decidere di intervenire con azioni mirate su specifiche aziende per entrare in contatto con i decision maker dei tuoi mercati.” tab_id=”1715334929405-6″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1715334929414-7″ tab_id=”1715334929415-3″ header=”Architettura SEO oriented” text=”La riorganizzazione del tuo sito orientata ad una maggiore indicizzazione e visibilit\u00e0 in Google permette di intercettare le ricerche di utenti che potrebbero poi diventare tuoi leads.”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” 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column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

I nostri servizi di Lead Generation<\/h2>\n
\n
<\/div>\n<\/div>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_column_text]Il team Intesys ti supporta lungo tutto il processo di analisi, definizione, sviluppo e monitoraggio delle attivit\u00e0 di generazione contatti.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”50″ custom_height_phone=”0″][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”2815″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”icons-subpages”][divider line_type=”No Line”][vc_column_text css=”.vc_custom_1701271818756{margin-bottom: 40px !important;}”]Analisi e Strategia[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” 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POSIZIONAMENTO E STRATEGIA ONLINE<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1709033351803{margin-bottom: 15px !important;}”]\n

Ricevi la nostra guida operativa per i contenuti<\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1709033392771{margin-bottom: 40px !important;}”]\n

Tips e suggerimenti per riorganizzate i tuoi contenuti coinvolgendo team e strumenti di marketing.<\/p>\n[\/vc_column_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#17fdb4″ solid_text_color_override=”#000000″ icon_family=”none” el_class=”popmake-5137″ text=”SCARICA LA GUIDA” margin_right=”15″][nectar_btn size=”large” button_style=”see-through” button_color_2=”Accent-Color” color_override=”#17fdb4″ icon_family=”none” text=”CONTATTACI” url=”#contattaci”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”6%” constrain_group_1=”yes” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”75″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Le nostre storie di trasformazione digitale<\/h3>\n
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\n\n \n <\/span>\n\n \n
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\n PerformanSe <\/div>\n

Raccogliere e integrare i dati di marketing con la Business Intelligence<\/h3>\n <\/div>\n\n <\/div>\n <\/div>\n\n \n\n <\/div>\n <\/div>\n\n \n \n
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\n BMI Italia <\/div>\n

Marketing conversazionale per incrementare i contatti sales: il caso BMI<\/h3>\n <\/div>\n\n <\/div>\n <\/div>\n\n \n\n <\/div>\n <\/div>\n\n \n \n
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\n\n \"comunicazione\n
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\n Intesys S.r.l. <\/div>\n

Comunicazione ESG: rendere la sostenibilit\u00e0 un valore aziendale<\/h3>\n <\/div>\n\n <\/div>\n <\/div>\n\n \n\n <\/div>\n <\/div>\n\n \n <\/div>\n <\/div>\n\n [\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f8f8f8″ scene_position=”center” top_padding=”100″ bottom_padding=”100″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1702288243545{margin-bottom: 10px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Il nostro approccio<\/h2>\n
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<\/div>\n<\/div>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_column_text]La scelta del partner digital<\/strong> con cui affrontare progetti di lead generation \u00e8 fondamentale per costruire percorsi capaci di generare valore<\/strong> sia nel breve periodo<\/strong> con azione immediate, sia nel lungo periodo<\/strong> con azioni onboarding continuo. Per questo motivo affianchiamo i nostri clienti garantendo un servizio consulenziale e operativo<\/strong> secondo questo approccio.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”2813″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”icons-subpages”][divider line_type=”No Line”][vc_column_text css=”.vc_custom_1701274631898{margin-bottom: 40px !important;}”]\n

Onboarding & Training on the job<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1702288236711{margin-bottom: 40px !important;}”]\n

Ogni iniziativa prevede incontri e sessioni di allineamento periodici per allineare i reparti<\/strong> (es. sales, costumer care, R&D) con cui il team business opera.
\nInoltre vengono pianificate attivit\u00e0 di formazione on the job<\/strong> per rendere i team interni competenti e autonomi nell’operare all’interno delle piattaforme senza il supporto del team Intesys.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”2904″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”icons-subpages”][divider line_type=”No Line”][vc_column_text css=”.vc_custom_1701273383488{margin-bottom: 40px !important;}”]\n

Advisory Martech<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1702288258250{margin-bottom: 40px !important;}”]\n

Le iniziative per la lead generation richiedono l’utilizzo di piattaforme marketing diverse<\/strong>, dalle console di gestione campagne, ad applicativi di gestione contenuti e contatti. Grazie ad una esperienza consolidata nel settore di oltre 15 anni, il nostro team opera supportando le aziende nell’operare preservando policy e linee guida<\/strong> e guidando soluzioni che possano efficientare gli attuali flussi di gestione<\/strong> delle attivit\u00e0 marketing.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”2814″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”icons-subpages”][divider line_type=”No Line”][vc_column_text css=”.vc_custom_1701273139260{margin-bottom: 40px !important;}”]\n

No Lock Vendor<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701274285348{margin-bottom: 40px !important;}”]Intesys supporta le aziende B2B senza vincoli di piattaforme o licenze<\/strong>.\u00a0 Questa filosofia permette di analizzare, progettare e sviluppare iniziative di business online ponendo al centro gli interessi del cliente<\/strong> e dei suoi stakeholder interni.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”2968″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”icons-subpages”][divider line_type=”No Line”][vc_column_text css=”.vc_custom_1701274413287{margin-bottom: 40px !important;}”]\n

KPI & Rendicontazione<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701274620960{margin-bottom: 40px !important;}”]Le iniziative messe in campo per la lead generation saranno guidate dagli obiettivi e KPI<\/strong> concordati ad inizio progetto. Saranno supportati da documentazione e rendicontazione delle attivit\u00e0 utile ad agevolare le attivit\u00e0 di gestione e coordinamento<\/strong> dei team interni al progetto.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#000000″ overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”form-inline-submit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Conosciamoci!
\nPrenota una discovery call<\/h3>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n

Vorresti un confronto per capire come migliorare la generazione di contatti della tua azienda? Il nostro team \u00e8 a tua disposizione per valutare possibili azioni e strategie da intraprendere.<\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][nectar_btn size=”large” button_style=”see-through” button_color_2=”Accent-Color” color_override=”#ffffff” icon_family=”none” text=”CONTATTACI” margin_top=”10″ url=”#contattaci”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”6%” top_padding_phone=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”indice-iniziale” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Ti serve qualche ulteriore approfondimento?<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_column_text]Ecco per te qualche tips tecnica su come fare lead generation[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1586969750898{margin-right: 18px !important;margin-left: 18px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”6\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#000000″ hover_color_override=”#2b3665″ hover_text_color_override=”#ffffff” icon_family=”iconsmind” text=”01.<\/strong> Lead generation: da visitatore a cliente” url=”#cap-1″ icon_iconsmind=”iconsmind-Eye2″][divider line_type=”No Line” custom_height=”5″][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#000000″ hover_color_override=”#2b3665″ hover_text_color_override=”#ffffff” icon_family=”iconsmind” text=”02.<\/strong> Campagne di Lead Generation B2B” url=”#cap-2″ icon_iconsmind=”iconsmind-Eye2″][divider line_type=”No Line” custom_height=”5″][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#000000″ hover_color_override=”#2b3665″ hover_text_color_override=”#ffffff” icon_family=”iconsmind” text=”03.<\/strong> Lo stack tecnologico” url=”#cap-3″ icon_iconsmind=”iconsmind-Eye2″][divider line_type=”No Line” custom_height=”5″][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#000000″ hover_color_override=”#2b3665″ hover_text_color_override=”#ffffff” icon_family=”iconsmind” text=”04.<\/strong> Approccio Smarketing” url=”#cap-4″ icon_iconsmind=”iconsmind-Eye2″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”cap-1″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”8\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1702636286965{margin-bottom: 20px !important;}”]\n

01.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701767414549{margin-bottom: 10px !important;}”]\n

Cos’\u00e8 un lead B2B in marketing<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701782984746{margin-bottom: 60px !important;}”]\n

La differenza fra lead e prospect<\/span><\/strong><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1703756388823{margin-bottom: 80px !important;}”]Quando si parla di strategia digitale per il B2B<\/strong>\u00a0<\/a>la Lead generation<\/strong> \u00e8 fra gli obiettivi pi\u00f9 sentiti dalle aziende. Infatti generare contatti rimane una attivit\u00e0 fondamentale per garantire un ricambio fisiologico del proprio parco clienti<\/strong>, che nel caso del B2B avviene in tempi ben pi\u00f9 lunghi rispetto al B2C. Vediamo dunque qualche suggerimento per attrarre, interagire e convertire<\/strong> gli utenti ed i mercati che ci interessa servire con i nostri prodotti e servizi.<\/span><\/p>\n

Innanzitutto \u00e8 fondamentale definire cosa si intende per lead<\/strong>. Questo aspetto viene spesso sottovalutato ma \u00e8 di fatto un tassello essenziale per costruire una strategia di generazione contatti pertinente con gli obiettivi di business<\/strong>.
\nCapita infatti spesso che il lead venga confuso con il prospect<\/strong>, generando anche non poca confusione nella valutazione periodica delle attivit\u00e0<\/strong>. In generale il \u201clead\u201d \u00e8 un utente che ha deciso di interagire con noi<\/strong> in uno dei nostri touchpoint, un negozio, una fiera, una campagna social o una ricerca su Google.<\/span><\/p>\n

L\u2019interazione che definisce il contatto pu\u00f2 essere banalmente una email<\/strong> o un contatto telefonico<\/strong> lasciato ad un chatbot oppure ad una pagine online per ricevere del materiale informativo. Il lead potrebbe poi nel tempo richiedere altri materiali e grazie ai campi progressivi <\/strong>che si possono prevedere nelle form, alcuni dati possono essere richiesti in momenti diversi senza richiedere la compilazione di campi pi\u00f9 volte.<\/span><\/p>\n

Proprio la qualit\u00e0 dei campi scelti<\/strong> (es. et\u00e0, provincia di residenza, interessi) rendono il lead sempre pi\u00f9 \u201cappetibile\u201d<\/strong> per essere trasformato in prospect, ovvero un contatto pronto per essere gestito da una prima pipeline commerciale. Definire quando un lead diventa prospect \u00e8 molto importante. Infatti \u00e8 il punto chiave in cui si definisce finita l\u2019attivit\u00e0 esclusivamente di digital marketing e prende vita il processo di gestione del contatto<\/strong> con un referente commerciale.
\n<\/span>[\/vc_column_text][image_with_animation image_url=”2445″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”cap-2″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”8\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1702636301555{margin-bottom: 20px !important;}”]\n

02.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1702548467227{margin-bottom: 10px !important;}”]\n

Campagne di Lead Generation B2B<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701783011385{margin-bottom: 60px !important;}”]\n

Esempi per aziende PMI e gruppi internazionali<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text]Se stai pensando di attivare una iniziativa di lead generation puoi valutare diverse strade in base al budget che hai a tua disposizione e alle risorse che hai gi\u00e0 per poter agire. Per maggiore praticit\u00e0, qui ti forniamo una lista di azioni suddivise in base al periodo entro cui hai necessit\u00e0 di ottenere dei risultati:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”50″][vc_column_text css=”.vc_custom_1701783675737{margin-bottom: 60px !important;}”]\n

Azioni con impatto nel breve periodo<\/strong><\/span><\/h3>\n[\/vc_column_text][nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715334930671-6″ header=”Campagna di 3 mesi con Google Ads e Display” text=”Attivare una campagna di Google Ads permette di tenere monitorati quotidianamente l\u2019andamento dei costi di campagna e di affinare nel tempo le performance costi\/contatti.
\nInoltre ti aiuta ad avere un riscontro concreto sulla tua concorrenza e su come aumentare la tua distintivit\u00e0 rispetto alle offerte concorrenti.
\nGoogle Ads ti permette di attivare campagne secondo costi e tempi pi\u00f9 adatti alle tue esigenze e innesca molteplici benefici, come la maggiore rilevanza SEO percepita da Google del tuo sito.” tab_id=”1715334930672-0″ icon_iconsmind=”iconsmind-Window-2″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715334930685-9″ header=”DEM” text=”Se sei una azienda B2B manufatturiera o di servizi, molto probabilmente il tuo problema \u00e8 generare lead all\u2019interno di una nicchia. Ecco dunque che scegliere un portare verticale di settore pu\u00f2 permetterti di calendarizzare azioni come DEM e Banner su un canale che \u00e8 gi\u00e0 in target. \u00c8 importante scegliere un portale qualificato, con un database in continuo aggiornamento e che sia riconosciuto dal tuo target come autorevole e quindi con una readership rilevante.” tab_id=”1715334930685-7″ icon_iconsmind=”iconsmind-Mail”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715334930692-5″ header=”Fiere di settore” text=”Le fiere di settore sono un momento molto importante in quanto raduna tutta la filiera nella stessa location. Proprio durante questi eventi \u00e8 opportuno attivare iniziative per la raccolta di lead: presentazione di prodotto su prenotazione, scontistiche o anteprime condivise tramite registrazione grazie all\u2019uso di tablet e crowner, ma anche quiz interattivi e concorso per la vincita di gadget. \u00c8 dunque importante preparare tale evento con iniziative non solo mirate ai clienti attuali ma anche a chi vorremmo intercettare durante i giorni fieristici.” tab_id=”1715334930693-7″ icon_iconsmind=”iconsmind-Flag-4″][\/nectar_icon_list_item][\/nectar_icon_list][divider line_type=”No Line” custom_height=”50″][vc_column_text css=”.vc_custom_1701783661060{margin-bottom: 60px !important;}”]\n

Azioni con impatto nel medio lungo periodo<\/strong><\/span><\/h3>\n[\/vc_column_text][nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715334930731-7″ header=”Search marketing e social media” text=”Attivare una campagna di Google Ads permette di tenere monitorati quotidianamente l\u2019andamento dei costi di campagna e di affinare nel tempo le performance costi\/contatti.
\nLa visibilit\u00e0 guadagnata nel tempo nei motori di ricerca e nei social \u00e8 un ottimo punto di partenza per spingere una attivit\u00e0 di lead generation senza attivare campagne adv. Per poterlo fare, puoi partire dei contenuti gi\u00e0 esistenti e valutare la creazione di qualche articolo e landing page utile per fare atterrare i tuoi utenti su contenuti orientati ai loro bisogni e connessi con la tua capacit\u00e0 di soddisfare tali necessit\u00e0 con i servizi e prodotti della tua azienda. Questa attivit\u00e0 \u00e8 guidata dall\u2019approccio dell\u2019inbound marketing e ti permette di creare un set di contenuti pensato per ogni fase decisionale del tuo target. Sono infatti le ricerche online degli utenti e le logiche seo che ti guideranno nella definizione dei questi contenuti.” tab_id=”1715334930731-4″ icon_iconsmind=”iconsmind-Bar-Chart”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715334930742-7″ header=”Webinar” text=”I webinar sono una iniziativa di grande impatto sulla lead generation ma dipende dal format con cui vengono concepiti. Il nostro consiglio \u00e8 di valutare un primo webinar basato su un ambito specifico per testare l\u2019impianto tecnologico e promozionale dell\u2019iniziativa. Proprio in virtu\u2019 di questi due aspetti, il webinar \u00e8 dunque una azione che richiede pi\u00f9 tempo e preparazione. Una volta collaudato il format, rimane comunque una delle iniziative a pi\u00f9 alto tasso di adesione, soprattutto se l\u2019argomento viene costruito intorno ai bisogni di uno specifico target.” tab_id=”1715334930742-8″ icon_iconsmind=”iconsmind-Tripod-andVideo”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715334930749-2″ header=”Account Based Marketing” text=”Un fase avanzata della lead generation \u00e8 quella dell\u2019Account Based Marketing. \u00c8 una attivit\u00e0 che suggeriamo se hai chiari i profili delle aziende che vuoi intercettare: per settore, dimensione, area geografica. \u00c8 un approccio pi\u00f9 strutturato e di alto profilo, che richiede commitment dei reparti pi\u00f9 vicini al mercato ed ai prodotti.” tab_id=”1715334930750-9″ icon_iconsmind=”iconsmind-Identification-Badge”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”cap-3″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”8\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1702636315310{margin-bottom: 20px !important;}”]\n

03.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701784978779{margin-bottom: 10px !important;}”]\n

Lo stack tecnologico<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701783969531{margin-bottom: 60px !important;}”]\n

Piattaforme e risorse a supporto della lead generation<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1701784054565{margin-bottom: 80px !important;}”]Per avviare una attivit\u00e0 di Lead generation \u00e8 importante anche valutare quali strumenti e risorse disponi gi\u00e0.
\nGli strumenti principali sono:<\/p>\n