{"id":5076,"date":"2020-06-10T10:00:20","date_gmt":"2020-06-10T08:00:20","guid":{"rendered":"https:\/\/www.intesys.it\/digital-marketing\/guida-ai-contenuti-e-gestione-lifecycle-stage-contatti-2\/"},"modified":"2025-06-10T11:34:35","modified_gmt":"2025-06-10T09:34:35","slug":"campagne-lead-generation-guida-ai-contenuti-lifecycle-stage-lead","status":"publish","type":"page","link":"https:\/\/www.intesys.it\/digital-marketing\/campagne-lead-generation-guida-ai-contenuti-lifecycle-stage-lead\/","title":{"rendered":"MarTech – Guida ai contenuti -Step Lead"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Guida ai contenuti per gestire 5 lifecycle stage dei tuoi contatti” font_container=”tag:h2|text_align:left|color:%23000000″ use_theme_fonts=”yes” css=”.vc_custom_1681813943302{margin-top: 20px !important;}”][divider line_type=”No Line” custom_height=”50″][vc_column_text]\n
DIGITAL MARKETING 4 BUSINESS<\/span><\/h6>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_column_text css=”.vc_custom_1681814474648{margin-top: 30px !important;margin-right: 7% !important;margin-bottom: 40px !important;}”]I contenuti<\/strong> \u2013 e i contenuti premium \u2013 sono un punto di contatto <\/strong>che pu\u00f2 diventare un asset strategico per trasformare un lead in un cliente.<\/strong>
\nStrutturare un processo di creazione contenuti focalizzato<\/strong> sul ciclo di vita dei contatti porta numerosi vantaggi: segmentare i contatti generati e attirarne naturalmente di nuovi, coinvolgere gli altri reparti ottimizzando i tempi operativi e disegnando ex ante<\/em> il percorso di conversione pensato per quell’utente.
\n<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1681810719721{margin-top: 30px !important;margin-right: 7% !important;margin-bottom: 40px !important;}”]Nella nostra guida pratica troverai tips e suggerimenti di contenuti <\/strong>per ogni fase del ciclo di vita del contatto:[\/vc_column_text][nectar_icon_list animate=”true” color=”extra-color-gradient-1″ direction=”horizontal” columns=”1″ icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1681814245793-9″ tab_id=”1681814245794-0″ header=”I reparti da coinvolgere nel processo di interazione e di costruzione del contenuto”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1681814245804-3″ tab_id=”1681814245804-6″ header=”La tipologia di contenuti pi\u00f9 adatta per quel contatto”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1681814245810-0″ tab_id=”1681814245811-8″ header=”I contenuti premium o scaricabili pi\u00f9 utili in quella fase”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1681814245819-8″ tab_id=”1681814245819-3″ header=”Gli interventi di digital marketing e i suggerimenti di Marketing Automation”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1681814245828-5″ tab_id=”1681814245828-9″ header=”Suggerimenti per la GDPR Compliance”][\/nectar_icon_list_item][\/nectar_icon_list][divider line_type=”No Line” custom_height=”50″][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#fcfcfc” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Compila il modulo e ottieni la guida!” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes” css=”.vc_custom_1681807207688{margin-top: 20px !important;}”][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” full_height=”yes” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”2526″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”icons-form”][vc_custom_heading text=”Ottieni una demo
\ngratuita di HubSpot” font_container=”tag:h2|text_align:left|color:%23000000″ use_theme_fonts=”yes” css=”.vc_custom_1591784930755{margin-top: 20px !important;}”][vc_column_text css=”.vc_custom_1588088203427{margin-top: 30px !important;margin-bottom: 10px !important;}”]HubSpot \u00e8 la piattaforma di Inbound Marketing<\/strong> che ti consentir\u00e0 di concentrarti sulla lead generation, ottimizzando i processi ed evitando di gestire molteplici strumenti.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1599211314136{margin-top: 30px !important;margin-bottom: 30px !important;}”]\n
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  • Aumenta il traffico<\/strong>, converti i lead<\/strong>, realizza campagne marketing a 360\u00b0 e incrementa il ROI<\/strong><\/span><\/li>\n
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  • Connettiti con i tuoi contatti<\/strong>, trasformali in clienti<\/strong> e promotori<\/strong> del tuo brand<\/span><\/li>\n
  • Organizza e monitora i tuoi contatti e ottieni informazioni pi\u00f9 approfondite<\/strong> sul loro comportamento<\/span><\/li>\n<\/ul>\n

    Il tutto su unica piattaforma.<\/span><\/p>\n

    Ogni azienda ha le sue esigenze. Compila il modulo per pianificare una demo gratuita personalizzata per le esigenze specifiche della tua azienda.<\/span><\/p>\n

    Riservato alle aziende.<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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