{"id":2288,"date":"2017-10-16T23:25:01","date_gmt":"2017-10-16T21:25:01","guid":{"rendered":"https:\/\/www.intesys.it\/enterprise\/metodologie-copy-copy\/"},"modified":"2024-07-12T10:23:57","modified_gmt":"2024-07-12T08:23:57","slug":"pim","status":"publish","type":"page","link":"https:\/\/www.intesys.it\/information-technology\/ecommerce\/pim\/","title":{"rendered":"PIM – Product Information Management"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_1=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”8185″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”2425″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f9f9f9″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1508189732490{padding-bottom: 30px !important;}”]\n

Product Information Management<\/span><\/h2>\n[\/vc_column_text][vc_column_text]PIM \u00e8 l\u2019acronimo di\u00a0Product Information Management\u00a0<\/b>applicativo che raccoglie tutte le informazioni di prodotto.<\/p>\n

Uno dei problemi pi\u00f9 sentiti da chi sviluppa un ecommerce riguarda le\u00a0informazioni presenti nella scheda tecnica del prodotto<\/b>, perch\u00e9 molto spesso sono sparpagliate e gestite da diversi soggetti: alcuni dati (tipicamente prezzi, disponibilit\u00e0, ecc.) provengono dai sistemi ERP, altre informazioni sono gestite dall\u2019ufficio acquisti altre ancora dal marketing, altre da fornitori esterni (agenzie).<\/p>\n

Il PIM non solo\u00a0raccoglie tutte queste informazioni centralizzandole<\/b>, definendo ruoli e livelli di gestione, ma\u00a0le diffonde sui diversi canali<\/b>\u00a0(ecommerce, applicazioni mobile, cataloghi prodotto, punti vendita).[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1508189835345{padding-bottom: 30px !important;}”]\n

Il problema della diffusione delle informazioni su pi\u00f9 applicativi<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Intesys risponde ad un\u2019esigenza concreta delle aziende: unificare le informazioni di prodotto<\/p>\n

La\u00a0strutturazione della scheda prodotto<\/b>\u00a0su un ecommerce \u00e8 un\u2019attivit\u00e0 fondamentale: va pensata per fornire tutte le informazioni di cui l\u2019utente ha bisogno oltre al fatto che pu\u00f2 (e molto spesso deve) contenere dati di tipo tecnico.<\/p>\n

\u00c8 richiesto pertanto l\u2019intervento di persone appartenenti a settori aziendali diversi<\/b>, che operano con modalit\u00e0 molto spesso differenti. Quest\u2019ultimo aspetto rischia di essere particolarmente critico se non viene standardizzato e strutturato.<\/p>\n

La strutturazione del PIM<\/strong><\/a> richiede quindi una profonda e attenta\u00a0analisi dei flussi e delle risorse<\/b>\u00a0che intervengono sul dato.<\/p>\n

Intesys \u00e8 in grado di\u00a0affiancare il cliente<\/b>\u00a0in questa attivit\u00e0 strategica e di strutturare il software in modo da\u00a0agevolare l\u2019interoperabilit\u00e0<\/b> tra le persone e migliorare le performance della piattaforma con interventi di ecommerce replatforming<\/a>.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1101″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0f33ce” scene_position=”center” top_padding=”6%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”none” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1717428637376{padding-bottom: 15px !important;}”]\n

Una piattaforma collaborativa che semplifica il lavoro<\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1508229165814{padding-bottom: 30px !important;}”]Chi opera sul PIM: definire ruoli e livelli di collaborazione aiuta l’operativit\u00e0.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0f33ce” scene_position=”center” bottom_padding=”7%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1508190205495{padding-top: 15px !important;}”]Le persone che tipicamente gestiscono le informazioni di una scheda di prodotto di un\u2019ecommerce sono:<\/p>\n
    \n
  • Addetto marketing<\/strong>\u00a0(descrizioni marketing, immagini, \u2026)<\/li>\n
  • Addetto ufficio tecnico<\/strong>\u00a0(caratteristiche tecniche di prodotto p.e. materiali, misure, raggio di curvatura, performance, \u2026)<\/li>\n
  • Tecnico informatico<\/strong>\u00a0dei sistemi informativi (disponibilit\u00e0, prezzi, collezione, \u2026)<\/li>\n
  • Agenzie esterne<\/strong>\u00a0(traduttori, agenzie di comunicazione,<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1508190417134{padding-top: 15px !important;}”]Il PIM, se strutturato correttamente:<\/p>\n
      \n
    • permette l\u2019accesso\u00a0profilato a tutti i soggetti<\/strong><\/li>\n
    • ne\u00a0definisce i ruoli<\/strong>\u00a0(amministratore, editor, traduttore, utente)<\/li>\n
    • ne\u00a0determina i permessi<\/strong>\u00a0(lettura, scrittura) sulle diverse funzionalit\u00e0 e sezioni<\/li>\n
    • diventa a tutti gli effetti una\u00a0piattaforma collaborativa di gestione<\/strong> delle diverse informazioni di prodotto<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1508229885584{padding-bottom: 10px !important;}”]\n

      Centralizzazione delle informazioni e utilizzo multicanale<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1508229892836{padding-bottom: 30px !important;}”]\n

      Un’unica base dati che arricchisce sia l’offline che i canali digital.<\/h4>\n

      <\/h4>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Uno dei vantaggi tangibili del PIM riguarda l\u2019aggiornamento del dato. Essendo\u00a0centralizzate\u00a0le informazioni, non si corre il rischio di dover aggiornare la stessa informazione sui diversi canali. La cosa riguarda sia i canali digital che quelli offline. Quando, ad esempio, viene aggiornata la descrizione di prodotto, questa viene aggiornata automaticamente sull\u2019ecommerce, ma anche sul file del catalogo cartaceo piuttosto che sul monitor del punto vendita.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Non abbiamo a disposizione dati, ma dai feedback ottenuti dai clienti possiamo affermare non solo che il PIM \u00e8 uno strumento che\u00a0riduce di molto i tempi di gestione del dato\u00a0e quindi i costi operativi, ma anche permette un allineamento costante delle informazioni sui diversi canali.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”5%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” bottom_margin=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”form-inline-submit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

      Vuoi far ordine nella gestione e distribuzione multicanale delle tue informazioni prodotto?<\/h3>\n[\/vc_column_text][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#ffffff” hover_text_color_override=”#000000″ icon_family=”none” margin_top=”50″ url=”\/contattaci\/?ref=PLT_cta_platform_pim_fondopagina#contact-form” text=”Contattaci”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”5%” bottom_padding=”0″ text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” bottom_margin=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”form-inline-submit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

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