{"id":2303,"date":"2017-10-17T00:21:31","date_gmt":"2017-10-16T22:21:31","guid":{"rendered":"https:\/\/www.intesys.it\/enterprise\/pim-copy\/"},"modified":"2024-06-14T10:02:01","modified_gmt":"2024-06-14T08:02:01","slug":"dynamic-pricing-e-price-intelligence","status":"publish","type":"page","link":"https:\/\/www.intesys.it\/information-technology\/ecommerce\/dynamic-pricing-e-price-intelligence\/","title":{"rendered":"Dynamic pricing e price intelligence"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”2428″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1508193387258{padding-bottom: 30px !important;}”]\n

Qual \u00e8 il prezzo dei prodotti dei tuoi concorrenti?<\/span><\/h2>\n[\/vc_column_text][vc_column_text]Intesys affianca il cliente nel monitorare i prezzi dei suoi competitor.<\/strong><\/p>\n

Diciamocelo, uno dei\u00a0principali driver<\/strong>\u00a0dell\u2019acquisto online \u00e8 sicuramente il\u00a0prezzo<\/strong>, a maggior ragione se il prodotto lo posso trovare in altri siti, portali o marketplace (o retailer offline). Come utente, infatti, se devo comprare un modello di scarpe Nike poco importa comprarle in un negozio piuttosto che un altro!<\/p>\n

In questo senso\u00a0avere sotto controllo il panorama dei prezzi<\/strong>\u00a0con cui i miei competitor si posizionano\u00a0online \u00e8 di fondamentale importanza, per non essere fuori mercato e rimanere competitivo.<\/p>\n

Intesys \u00e8 in grado di integrare sulla tua piattaforma ecommerce applicativi di \u201cprice intelligence<\/strong>\u201d che ti permettono il monitoraggio costante e in tempo reale\u00a0dei prezzi dei tuoi competitor.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”.vc_custom_1508193387258{padding-bottom: 30px !important;}”]\n

Qual \u00e8 il prezzo dei prodotti dei tuoi concorrenti?<\/span><\/h2>\n[\/vc_column_text][vc_column_text]Intesys affianca il cliente nel monitorare i prezzi dei suoi competitor.<\/strong><\/p>\n

Diciamocelo, uno dei\u00a0principali driver<\/strong>\u00a0dell\u2019acquisto online \u00e8 sicuramente il\u00a0prezzo<\/strong>, a maggior ragione se il prodotto lo posso trovare in altri siti, portali o marketplace (o retailer offline). Come utente, infatti, se devo comprare un modello di scarpe Nike poco importa comprarle in un negozio piuttosto che un altro!<\/p>\n

In questo senso\u00a0avere sotto controllo il panorama dei prezzi<\/strong>\u00a0con cui i miei competitor si posizionano\u00a0online \u00e8 di fondamentale importanza, per non essere fuori mercato e rimanere competitivo.<\/p>\n

Intesys \u00e8 in grado di integrare sulla tua piattaforma ecommerce applicativi di \u201cprice intelligence<\/strong>\u201d che ti permettono il monitoraggio costante e in tempo reale\u00a0dei prezzi dei tuoi competitor.[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”2428″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1508193177253{padding-bottom: 30px !important;}”]\n

Dynamic pricing: politiche di vendita evolute<\/span><\/h2>\n[\/vc_column_text][vc_column_text]Variare i prezzi dei prodotti in modo dinamico aiuta a vendere e a rimanere competitivi.<\/strong><\/p>\n

Immaginiamo l\u2019ecommerce come un\u00a0negozio in una piazza<\/strong>\u00a0e pensiamo alla piazza come al mercato europeo o mondiale. Se sono a conoscenza che altri retailer variano i prezzi, \u00e8 evidente che se non utilizzo dei\u00a0sistemi automatici<\/strong>\u00a0sar\u00f2 sempre a rincorrere le variazioni di prezzo di qualche mio concorrente. In altri termini sar\u00f2 sempre in ritardo.<\/p>\n

Ma in un\u00a0mercato dinamico e competitivo <\/strong>come quello di oggi, inseguire \u00e8 rischioso.<\/p>\n

Integrare sul proprio ecommerce dei sistemi di \u201cdynamic pricing<\/strong>\u201d (i prezzi variano in base a regole definite) permette alle aziende di muoversi in anticipo, rimanere sempre competitive ed in linea con i prezzi dei competitor.[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”2430″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0f33ce” scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” bottom_margin=”2%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”none” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1718186998237{padding-bottom: 15px !important;}”]\n

Monitorare H24 i competitor evita brutte sorprese<\/h2>\n[\/vc_column_text][vc_column_text]… e permette di rispondere immediatamente alle variazioni di mercato.<\/strong><\/p>\n

Non monitorare in modo automatico e costante l\u2019andamento dei prezzi dei competitor<\/strong>\u00a0rischia di essere molto pericoloso. Oggi non \u00e8 possibile aspettare di vedere un\u00a0calo del fatturato<\/strong>\u00a0per accorgersi che la causa \u00e8 un prezzo mediamente superiore rispetto a quello dei concorrenti.<\/p>\n

L\u2019analisi e la verifica costante del prezzo, proprio in rapporto a quello dei concorrenti, permette alle aziende di\u00a0essere sempre pronte alle variazioni del mercato<\/strong>\u00a0e di adeguarsi in modo rapido.<\/p>\n

Il cliente digitale che ha nel prezzo il driver di acquisto<\/strong> \u00e8 decisamente molto infedele: riconquistarlo pu\u00f2 essere veramente difficile e imporr\u00e0 un\u00a0costo di riacquisizione\u00a0molto elevato.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1508233883576{padding-bottom: 10px !important;}”]\n

Test pricing e leadership di mercato<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1508233943360{padding-bottom: 40px !important;}”]\n

Impostare strategie di prezzo su catergorie e prodotti permette di ottiizzare il profitto.<\/h4>\n[\/vc_column_text][vc_column_text]Gli applicativi di price intelligence e dynamic pricing, proprio per la loro natura, permettono l\u2019impostazione di politiche di vendita<\/strong>\u00a0attraverso la definizione di regole (p.e. il mio prezzo di vendita deve essere la media dei prezzi di vendita dei primi tre competitor).\u00a0Questo loro particolarit\u00e0 pu\u00f2 essere utilizzata non solo per adeguarsi a loro, ma soprattutto per\u00a0anticipare le mosse dei miei concorrenti\u00a0<\/strong>strutturando delle campagne di test. Ad esempio, posso lavorare su determinate categorie nelle quali riesco a spuntare un margine maggiore, permettendo di\u00a0ottimizzare il profitto<\/strong>\u00a0enerale dell\u2019attivit\u00e0.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”2411″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”6%” text_color=”custom” custom_text_color=”#ffffff” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

I 10 fattori che spingono i clienti a provare un nuovo negozio o nuovo store online<\/span><\/h2>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”4%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n\t\t
\n\t\t\t

Prezzo migliore<\/p>\n\t\t\t

70<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[divider line_type=”No Line”]\n\t\t
\n\t\t\t

Maggior scelta di prodotti<\/p>\n\t\t\t

44<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[divider line_type=”No Line”]\n\t\t
\n\t\t\t

Nuovo o regalo di tipo diverso<\/p>\n\t\t\t

40<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[divider line_type=”No Line”]\n\t\t
\n\t\t\t

Raccomandato o commentato positivamente da un amico o un familiare<\/p>\n\t\t\t

38<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[divider line_type=”No Line”]\n\t\t
\n\t\t\t

Spedizione migliore o pi\u00f9 economica<\/p>\n\t\t\t

38<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n\t\t
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Promozione o offerta ricevuta via email<\/p>\n\t\t\t

37<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[divider line_type=”No Line”]\n\t\t
\n\t\t\t

Commento positivo sui negozi<\/p>\n\t\t\t

36<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[divider line_type=”No Line”]\n\t\t
\n\t\t\t

Prodotto fatto a mano o unico<\/p>\n\t\t\t

33<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[divider line_type=”No Line”]\n\t\t
\n\t\t\t

Acquistabile in un negozio pi\u00f9 vicino a casa o al lavoro o comunque pi\u00f9 facile da raggiungere<\/p>\n\t\t\t

32<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

Fonte: DUPress.com<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”default” custom_line_width=”100″ custom_height=”30″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”5%” bottom_margin=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”form-inline-submit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

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