{"id":2328,"date":"2017-10-17T01:27:55","date_gmt":"2017-10-16T23:27:55","guid":{"rendered":"https:\/\/www.intesys.it\/enterprise\/dynamic-pricing-e-price-intelligence-copy\/"},"modified":"2024-07-15T13:00:19","modified_gmt":"2024-07-15T11:00:19","slug":"mobile-commerce","status":"publish","type":"page","link":"https:\/\/www.intesys.it\/information-technology\/ecommerce\/mobile-commerce\/","title":{"rendered":"Mobile commerce"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1508196861499{padding-bottom: 30px !important;}”]\n

Mobile commerce: soluzioni ottimali a prezzi convenienti<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Con l’avvento dell’omnicanalit\u00e0, il mobile si afferma come uno degli elementi chiave del commercio contemporaneo.<\/strong><\/p>\n

Molte aziende temono di avvicinarsi al mobile commerce<\/strong> per ragioni finanziarie (\u201cQuanto ci coster\u00e0?\u201d) e gestionali (\u201cNon vogliamo un altro canale da gestire\u2026\u201d).<\/p>\n

Tuttavia, non \u00e8 sempre necessario sviluppare app native<\/strong>. Oggi esistono soluzioni che risolvono entrambe le problematiche, integrando direttamente la piattaforma e-commerce<\/strong> gi\u00e0 utilizzata.<\/p>\n

Un ulteriore vantaggio \u00e8 il ridotto \u201ctime to market\u201d<\/strong>: l’APP pu\u00f2 essere disponibile sugli store online paio di settimane.<\/p>\n

Intesys ha gi\u00e0 implementato queste piattaforme \u201ceasy, fast & light\u201d<\/strong> per alcuni clienti, collaborando con partner internazionali per offrire soluzioni all’avanguardia.[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1169″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1171″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1508196962080{padding-bottom: 30px !important;}”]\n

La giusta soluzione mobile commerce<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]App native o Web app? Mobile site o Sito Responsive? Cosa scegliere?<\/strong><\/p>\n

Premesso che l’e-commerce via mobile<\/strong> \u00e8 ormai un protagonista indiscusso nel panorama del commercio elettronico, rappresentando una porzione considerevole delle transazioni online totali,<\/strong> con una crescita annuale a doppia cifra, \u00e8 evidente che il mobile deve essere considerato un elemento strategico di primaria importanza e l\u2019approccio pi\u00f9 corretto non pu\u00f2 essere qui descritto in due righe.<\/p>\n

Possiamo per\u00f2 dire che se il primo obiettivo per chi approccia un e-commerce \u00e8 l\u2019acquisizione di clienti<\/strong>, allora la\u00a0versione responsive<\/strong>\u00a0\u00e8 fondamentale (e noi in Intesys la diamo ormai per scontata).<\/p>\n

Se l\u2019obiettivo invece \u00e8 la fidelizzazione<\/strong> e la marketing automation<\/strong> allora entra in gioco l\u2019app<\/strong>, che tipicamente tramite le push notification serve a migliorare la relazione con il cliente.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1171″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”full-height-image-column” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1508196962080{padding-bottom: 30px !important;}”]\n

La giusta soluzione mobile commerce<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]App native o Web app? Mobile site o Sito Responsive? Cosa scegliere?<\/strong><\/p>\n

Premesso che l\u2019e-commerce via mobile<\/strong>\u00a0oggi rappresenta circa\u00a0il 25% dell\u2019intero transato online<\/strong>, il dato importante \u00e8 il\u00a0tasso di crescita a doppia cifra<\/strong>\u00a0anno su anno. \u00c8 evidente quindi che il mobile deve essere considerato un elemento strategico di primaria importanza e l\u2019approccio pi\u00f9 corretto non pu\u00f2 essere qui descritto in due righe.<\/p>\n

Possiamo per\u00f2 dire che se il primo obiettivo per chi approccia un e-commerce \u00e8 l\u2019acquisizione di clienti<\/strong>, allora la\u00a0versione responsive<\/strong>\u00a0\u00e8 fondamentale (e noi in Intesys la diamo ormai per scontata).<\/p>\n

Se l\u2019obiettivo invece \u00e8 la fidelizzazione<\/strong> e la marketing automation<\/strong> allora entra in gioco l\u2019app<\/strong>, che tipicamente tramite le push notification serve a migliorare la relazione con il cliente.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0f33ce” scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”2%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”none” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1508197454586{padding-bottom: 15px !important;}”]\n

I 7 trend del mobile commerce da tenere in considerazione<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Il cliente in mobilit\u00e0 \u00e8 una delle principali sfide dell’ecommerce del futuro<\/strong><\/p>\n
    \n
  1. Il mondo fisico e quello online continueranno a convergere, a velocit\u00e0 sempre maggiore<\/li>\n
  2. Le attese ed il comportamento dei consumatori obbligheranno i retailer a focalizzare l\u2019attenzione sull\u2019interazione con i clienti in mobilit\u00e0<\/li>\n
  3. La navigazione web via mobile continuer\u00e0 \u2013 nel mondo occidentale \u2013 ad essere largamente pi\u00f9 diffusa che l\u2019uso delle app<\/li>\n
  4. Le app mobile saranno la soluzione eccellente nel rapporto con i clienti ricorrenti<\/li>\n
  5. La crescita degli acquisti in mobilit\u00e0 forzer\u00e0 l\u2019ottimizzazione della fase di checkout<\/li>\n
  6. Il social commerce rimane un tema caldissimo, di cui \u00e8 importante comprendere le modalit\u00e0 di conversione all\u2019acquisto<\/li>\n
  7. Si rende necessaria un’esperienza di acquisto omnicanale fluida e coerente su tutti i canali, tra cui sito web, app mobile, negozio fisico e social media<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”5%” bottom_margin=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”form-inline-submit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Oltre il 60% del traffico online viene generato da smartphone e mobile. Il tuo cliente cosa sta navigando con il suo smartphone ora?<\/h3>\n[\/vc_column_text][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#ffffff” hover_text_color_override=”#000000″ icon_family=”none” margin_top=”50″ url=”\/contattaci\/?ref=PLT_cta_platform_mobilecommerce_fondopagina#contact-form” text=”Contattaci ora: ti aiuteremo a decidere cosa ti conviene fare”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” bottom_padding=”0″ text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”5%” bottom_margin=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”form-inline-submit” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    La maggior parte del traffico online proviene oggi da dispositivi mobili. Il tuo cliente cosa sta navigando con il suo smartphone ora?<\/h3>\n[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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