Software development is a continuous process. The product needs to evolve in order to stay competitive and interesting to the user. You need to be passionate about incrementally improving the product to be successful.
The software industry is a reflection of society at large. We have gone from small software projects born out of passion for technology in people’s garages (ever heard of Windows or Apple?) to a world where everyone and their grandma has a blog filled with copies of quotes from somewhere else. We want to bring the artisanal qualities of software development back to life.