{"id":11875,"date":"2022-10-27T10:13:58","date_gmt":"2022-10-27T08:13:58","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=11875"},"modified":"2022-11-30T14:39:04","modified_gmt":"2022-11-30T13:39:04","slug":"come-migliorare-la-user-experience-b2b-un-approccio-componibile","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/design\/come-migliorare-la-user-experience-b2b-un-approccio-componibile\/","title":{"rendered":"Come migliorare la User Experience B2B? Un approccio \u201ccomponibile\u201d"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Il migliore approccio alla User Experience Design<\/a><\/li>
  2. Front-end vs back-end: i benefici del Composable Commerce<\/a><\/li>
  3. Passi da gigante per la User Experience B2B<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    La mente di un designer \u00e8 un profondo oceano di idee super fighe: no, non per fare gli splendidi, ma perch\u00e9 viene tutto pensato per facilitare la vita agli utenti finali.
    \nL\u2019obiettivo di ogni impresa \u00e8 quello rendere felice il cliente ma \u2013 come si suol dire \u2013 tra il dire e il fare c\u2019\u00e8 di mezzo il mare: vediamo insieme come superare le sfide per garantire una User Experience B2B seamless<\/em>, veloce e flessibile grazie a un approccio definito Composable.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Il migliore approccio alla User Experience Design<\/h2>\n

    Uno dei problemi principali<\/strong> quando si progetta un nuovo percorso utente o un nuovo touchpoint<\/strong> \u00e8 fare i conti con quello che c\u2019\u00e8 sotto: non sempre tutto quello che viene ideato e pensato ha poi una fattibilit\u00e0 tecnica e\/o operativa<\/strong>, per non parlare del tempo<\/strong> \u2013 che non \u00e8 mai abbastanza \u2013 richiesto per la progettazione di un e-commerce o altri punti di contatto digitali, considerando il periodo di consultazione e di collaborazione con gli sviluppatori<\/a>.<\/p>\n

    Forse non ci crederai, ma c\u2019\u00e8 una soluzione a tutto questo e risiede nell\u2019approccio componibile<\/strong>, che si declina poi in Composable Business<\/strong> e Composable Commerce<\/strong><\/a>.<\/p>\n

    Quando parliamo di approccio composable<\/em> facciamo riferimento a un nuovo paradigma strategico<\/strong><\/a> che coinvolge persone, processi e tecnologie: ti permette di integrare nel tuo ecosistema, a piccoli blocchetti, le migliori componenti tecnologiche<\/strong> \u2013 i cosiddetti stack \u2013 presenti sul mercato, ognuna in grado di dare una risposta rapida ed efficace ai bisogni e alle sfide che si presentano nel business. Ognuno di questi stack tecnologici assolve una specifica funzione da top-player e, di conseguenza, soddisfa perfettamente specifiche esigenze<\/strong>. Queste esigenze, per\u00f2, mutano in continuazione: adottando un approccio composable puoi facilmente integrare nuove funzionalit\u00e0<\/strong>, immettendo e dismettendo le componenti, per assemblare la migliore esperienza utente<\/strong><\/a> e vincere la partita della flessibilit\u00e0 e anche della rapidit\u00e0 in un mercato globale in costante evoluzione.<\/p>\n

    Detto in altre parole, \u00e8 come se ogni giorno venisse al tuo ristorante un cliente diverso con gusti sempre rinnovati e tu potessi scegliere gli ingredienti e materie prime migliori in assoluto e combinarli in un nuovo piatto che lo soddisfi al 100%: se ci pensi non \u00e8 cos\u00ec scontato, altrimenti ogni ristorante sarebbe il migliore, mentre in realt\u00e0 basta andare su TripAdvisor per rendersi conto che non \u00e8 cos\u00ec.<\/p><\/blockquote>\n

    Rendere le proprie esperienze digitali user-friendly pu\u00f2 non essere semplice: l\u2019approccio composable pu\u00f2 facilitare il raggiungimento di questo risultato per la tua azienda.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ bg_image=”11878″ bg_image_phone=”11894″ bg_position=”right center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n

    Composable Business
    \nand B2B Commerce<\/h2>\n

    La ricetta della resilienza:
    \nessere preparati a un futuro di
    \ncostante cambiamento.<\/h3>\n[\/vc_column_text][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#ffffff” hover_text_color_override=”#000000″ icon_family=”none” text=”GUARDA IL WEBINAR ON DEMAND” url=”https:\/\/www.intesys.it\/webinar-composable-business-and-b2b-commerce\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Front-end vs back-end: i benefici del Composable Commerce<\/h2>\n

    La grande novit\u00e0 e forza dell\u2019approccio composable \u00e8 il disaccoppiamento tra il front-end<\/strong> (come viene progettata e sviluppata l\u2019interfaccia utente) e il back-end<\/strong>: questa grande flessibilit\u00e0 e libert\u00e0 permettono al designer di focalizzarsi sui contenuti e sull\u2019experience<\/strong> indipendentemente dal back-end. Forse direte che \u00e8 gi\u00e0 cos\u00ec, ma tutti i designer che lavorano a stretto contatto con sviluppatori sanno che non \u00e8 semplice realizzare qualcosa senza fare i conti con la parte di sviluppo: con questo approccio invece \u00e8 possibile scindere le due cose e permettere ai designer di concentrarsi sull\u2019experience. Infatti, i progetti composable mettono le aziende nelle condizioni in cui gli strumenti tecnologici non risultano essere un limite nella creazione di UX infallibili lato front-end, ma la loro natura componibile e resiliente fa s\u00ec che si adattino facilmente alle richieste del mercato.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text css_animation=”none”]\n

    Il disaccoppiamento tra back-end e front-end<\/span><\/span><\/em><\/p>\n[\/vc_column_text][image_with_animation image_url=”11882″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”30″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]In cosa si traduce tutto questo?<\/p>\n

    Le caratteristiche di un composable commerce b2b<\/strong> \u2013 come il disaccoppiamento tra back-end e front-end e la modularit\u00e0 delle sue componenti \u2013, facilitano di gran lunga il lavoro dei designer e soprattutto apportano vantaggi<\/strong> non indifferenti per il nostro cliente:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1669815383343-7″ tab_id=”1669815383343-9″ icon_iconsmind=”iconsmind-Running” header=”Time to market ridotto”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1669815383359-6″ tab_id=”1669815383360-2″ icon_iconsmind=”iconsmind-Redirect” header=”Continuos design perfezionato”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1669815383367-8″ tab_id=”1669815383368-1″ icon_iconsmind=”iconsmind-Magnifi-Glass22″ header=”Focus sul design”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1669815383376-9″ tab_id=”1669815383377-4″ icon_iconsmind=”iconsmind-Monitor-Tablet” header=”Approccio multi-touchpoint facilitato”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Passi da gigante per la User Experience B2B<\/h2>\n

    Questo approccio aiuta senza ombra di dubbio il B2C, ma calando il discorso nel B2B<\/strong> potremmo dire che diventa quasi essenziale. Ricordiamoci che, diversamente dal mondo consumer to consumer<\/a>, il rapporto tra aziende \u00e8 molto pi\u00f9 complicato da gestire<\/strong>: il numero di ordini, il numero di decision maker, l\u2019accesso multiplo, le fatture, i dati di acquisto, il catalogo online, queste sono solo poche delle numerose caratteristiche che rendono molto pi\u00f9 elaborata la user experience di un\u2019azienda e, di conseguenza, molto pi\u00f9 difficile anche la progettazione delle interfacce e le tecnologie sottostanti.<\/p>\n

    Per non parlare del mondo del mobile commerce<\/strong>, gi\u00e0 assodato nel B2C, ma con molte resistenze nel B2B: anche questa frontiera \u00e8 da esplorare e resa ancora pi\u00f9 complicata dalle caratteristiche della UX da mobile.
    \nAnche in questo caso, l\u2019approccio composable viene in aiuto<\/strong>, rendendo tutto pi\u00f9 immediato e pi\u00f9 rapido e consentendo di creare coerenza e continuit\u00e0 tra i diversi touchpoint in un\u2019esperienza seamless: in questo modo \u00e8 possibile concentrarsi sugli utenti finali ed evitare l\u2019iper-complicazione del lato back-end.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Non conoscevi l\u2019approccio Composable<\/a>? Se la riposta \u00e8 no e vuoi saperne di pi\u00f9, non perderti il nostro webinar dedicato: da ora sono disponibile on demand tutti gli interventi!<\/h4>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#ff3e7f” solid_text_color_override=”#ffffff” icon_family=”none” text=”SCOPRI I CONTENUTI ON DEMAND” margin_top=”10″ url=”https:\/\/www.intesys.it\/webinar-composable-business-and-b2b-commerce\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right”…<\/p>\n","protected":false},"author":10,"featured_media":11888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[762,763,201,689,692],"class_list":{"0":"post-11875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-composable-business","9":"tag-composable-commerce","10":"tag-customer-journey","11":"tag-user-experience","12":"tag-user-interface"},"acf":[],"yoast_head":"\nCome migliorare la User Experience B2B? 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