{"id":12686,"date":"2023-06-29T10:30:18","date_gmt":"2023-06-29T08:30:18","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=12686"},"modified":"2024-07-24T12:44:46","modified_gmt":"2024-07-24T10:44:46","slug":"digital-experience-analytics-cosa-significa","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/design\/digital-experience-analytics-cosa-significa\/","title":{"rendered":"Cosa significa fare Digital Experience Analytics?"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Cos\u2019\u00e8 la Digital Experience Analytics?<\/a><\/li>
  2. Digital Experience Analytics vs Web Analytics: le differenze<\/a><\/li>
  3. Come pu\u00f2 tornare utile alle aziende questa tipologia di analisi?<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Digital Experience Analytics: in cosa consiste? Non si tratta dell\u2019ennesimo inglesismo, sinonimo di qualche ormai nota metodologia di design, ma di un approccio utilizzato per migliorare i processi di continuous design applicati ai prodotti digitali e basato su dati reali e approfonditi degli utenti per migliorare la UX e di conseguenza le conversioni e il ROI della tua attivit\u00e0 online.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    Cos\u2019\u00e8 la Digital Experience Analytics?<\/h2>\n

    Ci rendiamo sempre pi\u00f9 conto che \u00e8 facile cadere nella trappola di fare supposizioni su come migliorare l\u2019esperienza utente, e la Digital Experience Analytics<\/strong><\/a> (DXA) ci viene in supporto fornendoci dati reali sul comportamento degli utenti<\/strong> per permetterci di prendere decisioni informate.<\/strong><\/p>\n

    In breve, si tratta dell\u2019analisi dell\u2019esperienza dell\u2019utente<\/strong><\/a> durante l\u2019interazione con un prodotto digitale, sia esso un sito, un portale o un\u2019applicazione: utilizzando strumenti come heatmap, user journey, session recordings e altri, la DXA fornisce dati quantitativi e\u00a0<\/strong>qualitativi<\/b>\u00a0sull\u2019esperienza utente che possono essere utilizzati per migliorare il design e l\u2019usabilit\u00e0 del prodotto.<\/p>\n

    Digital Experience Analytics vs Web Analytics: le differenze<\/h2>\n

    \u00c8 un errore comune quello che ci induce a credere che, per comprendere il funzionamento di un prodotto digitale<\/strong>, sia sufficiente la pi\u00f9 conosciuta disciplina di web analytics.<\/p>\n

    La \u201ctradizionale\u201d analisi dei dati non viene sostituita, ma continua a esaminare dati prettamente quantitativi e legati al traffico sul sito, che vengono arricchiti da dati pi\u00f9 qualitativi legati all\u2019esperienza di navigazione<\/strong>\u00a0grazie alla Digital Experience Analytics:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1721817788479-6″ tab_id=”1721817788479-9″ icon_iconsmind=”iconsmind-Monitor-Analytics” header=” La web\/app analytics<\/b> utilizza strumenti come Google Analytics per analizzare tutti i dati di traffico sul sito, concentrandosi su KPI principalmente quantitativi tramite dati aggregati di tutti i visitatori del sito;”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1721817788505-7″ tab_id=”1721817788506-1″ icon_iconsmind=”iconsmind-Favorite-Window” header=”La Digital Experience Analytics<\/b> si concentra invece su un sottoinsieme di utenti, rappresentativi della popolazione, e su questo indaga in modo approfondito tramite strumenti sia quantitativi che qualitativi, interagendo anche con la componente umana dell\u2019utente e \u201cscovando\u201d le motivazioni nascoste dietro a determinate azioni sul sito: come si muovono all\u2019interno del prodotto digitale, con quali elementi interagiscono e quali sono le criticit\u00e0 e punti di frizione che rendono meno fluida la loro esperienza.”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”12692″ bg_position=”center bottom” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10304″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”35%”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    DIGITAL EXPERIENCE ANALYTICS<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

    Strumenti avanzati di
    \nanalisi della User Experience<\/span>
    \na servizio dei prodotti digitali<\/h3>\n[\/vc_column_text][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-2″ color_override=”#17fdb4″ solid_text_color_override=”#0f33ce” icon_family=”none” text=”SCOPRI LA SOLUZIONE” url=”https:\/\/www.intesys.it\/soluzioni\/digital-experience-analytics\/?utm_source=journal&utm_medium=banner&utm_id=dxa”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Come pu\u00f2 tornare utile alle aziende questa tipologia di analisi?<\/h2>\n

    La Digital Experience Analytics riesce ad andare incontro a diverse esigenze, tra le quali aumentare le conversioni online<\/strong>, migliorare il rapporto con l\u2019utente,<\/strong> ridurre il tasso di abbandono<\/strong> e ridurre anche i costi dei service team.<\/strong><\/p>\n

    Ma come si arriva a capire che i propri touchpoint digitali potrebbero beneficiare di una sessione di analisi di DXA?<\/p>\n

    Vediamo tre casistiche:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Extra-Color-3″ direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1721817789148-2″ tab_id=”1721817789149-6″ header=”Hai un prodotto digitale senza apparenti problemi e i KPI di analytics sono tutti positivi, ma gli utenti non convertono?” text=”Con Digital Experience Analytics vengono intercettate aree di criticit\u00e0 non sempre visibili con strumenti tradizionali<\/b> e, individuando gli ostacoli che rendono meno gradevole l\u2019esperienza utente sul sito, individuano soluzioni utili a favorire la permanenza sul sito. Con uno dei nostri clienti \u00e8 capitato proprio questo: l\u2019e-commerce non presentava dati negativi, ma tramite la DXA \u00e8 emersa la necessit\u00e0 di intervenire con soluzioni di design ad hoc<\/b> per migliorare alcuni elementi che incidevano sull\u2019abbandono del processo di acquisto. Anche in mancanza problematiche evidenti, l\u2019analisi aiuta a identificare potenziali aree di opportunit\u00e0 da sviluppare che generano nuove possibilit\u00e0 di interazione con l\u2019utente.<\/b>“][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1721817789169-1″ tab_id=”1721817789170-0″ header=”Il tuo touchpoint digitale riporta insights negativi, ma con la consueta analisi non si colgono le motivazioni che li rendono tali?” text=”Essere consapevoli di problemi sulla propria piattaforma \u00e8 gi\u00e0 un passo importante, ma per risolverli bisogna comprenderne la fonte: con gli strumenti di Experience Analytics come le heatmaps, i session recordings e le analisi del funnel<\/b> vengono analizzati i comportamenti di navigazione<\/b> che restituiscono gli elementi utili a ricostruire i motivi sottesi a determinate azioni e dati in negativo<\/b>, aiutando i team di design a identificare soluzioni efficaci e solidamente giustificate. Ad esempio, grazie alla DXA, abbiamo compreso che la ragione che portava molti utenti a retrocedere nel processo di acquisto era da ricercarsi nella mancanza di uno strumento di preventivazione piuttosto che a mancanze legate alla navigazione.”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1721817789183-7″ tab_id=”1721817789183-4″ header=”I dati della tua piattaforma sono negativi e hai dei sospetti sulle motivazioni sottese?”]Anche in questo caso l\u2019analisi dell\u2019esperienza utente torna utile: innanzitutto, durante l\u2019analisi \u00e8 possibile confermare \u2013 o smentire \u2013 i sospetti, sulla base di dati concreti analizzati su un campione rappresentativo di utenti. In secondo luogo, la Digital Experience Analytics consente di configurare un processo strutturato di continuous design<\/b> <\/a>che grazie all\u2019analisi dei dati e a sessioni di co-design<\/b> permette di prendere decisioni informate sull\u2019evoluzione che il prodotto dovr\u00e0 avere nel tempo. Per questo il processo di analisi continua aiuta a fornire report dettagliati, soluzioni e proposte di miglioramento, con una fase successiva di A\/B testing e di survey per monitorare l\u2019andamento delle soluzioni implementate, in un\u2019ottica di continuo miglioramento.[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    In quale situazione si trova la tua azienda? Richiedi una consulenza gratuita ai nostri esperti e scopri come sfruttare la Digital Experience Analytics sul tuo prodotto digitale.<\/h4>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#0f33ce” solid_text_color_override=”#ffffff” icon_family=”none” text=”RICHIEDI UNA CONSULENZA GRATUITA” margin_top=”10″ url=”https:\/\/www.intesys.it\/soluzioni\/digital-experience-analytics\/?utm_source=journal&utm_medium=banner&utm_id=dxa&utm_content=consulenza#consulenza”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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