{"id":12727,"date":"2023-07-13T09:21:51","date_gmt":"2023-07-13T07:21:51","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=12727"},"modified":"2024-12-19T10:23:21","modified_gmt":"2024-12-19T09:23:21","slug":"coltivare-le-relazioni-post-evento-tramite-strategie-di-lead-nurturing","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/coltivare-le-relazioni-post-evento-tramite-strategie-di-lead-nurturing\/","title":{"rendered":"Coltivare le relazioni post evento tramite strategie di lead nurturing"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Lead nurturing: coltivare i contatti acquisiti come chiave per la conversione<\/a><\/li>
  2. Storie di successo: Intesys x BMI Talks<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Gli eventi offrono un\u2019opportunit\u00e0 unica, soprattutto per le aziende B2B, di interagire con il proprio pubblico di riferimento e creare una community sempre pi\u00f9 fidelizzata e di valore. Senza una strategia di comunicazione completa e ben strutturata, per\u00f2, il potenziale di questi eventi rischia di non essere sfruttato a pieno, perdendo le connessioni create e coltivate e sprecando un notevole sforzo economico e organizzativo. Nell\u2019articolo approfondiremo insieme anche le attivit\u00e0 di follow-up che abbiamo svolto in occasione di BMI Talks, evento formativo di BMI Academy.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Lead nurturing: coltivare i contatti acquisiti come chiave per la conversione<\/h2>\n

    Tra gli obiettivi pi\u00f9 importanti delle attivit\u00e0 di marketing post evento<\/strong> c\u2019\u00e8 sicuramente il lead nurturing<\/strong><\/a>, vale a dire il coinvolgimento crescente e costante dei potenziali clienti, fornendo loro informazioni rilevanti e utili alla loro professione, creando un rapporto di fiducia<\/strong> e accompagnandoli in un processo di conversione che li far\u00e0 idealmente diventare prima prospect, poi clienti e infine ambassador.<\/p>\n

    Tra le principali attivit\u00e0 specifiche del lead nurturing<\/a>, da implementare nell\u2019ambito di una strategia ampia e dettagliata troviamo:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Extra-Color-3″ direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1734597227488-0″ tab_id=”1734597227489-5″ header=”Offrire contenuti esclusivi e risorse aggiuntive;”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1734597227515-10″ tab_id=”1734597227516-1″ header=”Personalizzare la comunicazione grazie al lead scoring;”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1734597227529-8″ tab_id=”1734597227530-1″ header=”Automatizzare il processo di follow-up con la marketing automation.”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    1. Offrire contenuti esclusivi e risorse aggiuntive<\/h3>\n

    Sia per attrarre i lead e convincerli a partecipare all\u2019evento, sia per far percepire loro il valore dello stesso in fase di follow-up e alimentare le tue relazioni<\/strong>, \u00e8 imprescindibile studiare e mettere in atto una strategia di content marketing<\/strong><\/a> che sa in linea con le esigenze e i painpoint del target<\/strong>.<\/p>\n

    Questi contenuti, se inseriti in una linea strategica<\/a>, possono essere di qualsiasi natura: articoli, post social, e-mail, casi pratici, citazioni di clienti soddisfatti o, come nel caso di successo trattato in seguito<\/strong>, materiali video e slide informative.<\/p>\n

    Ad esempio, puoi creare sul tuo sito web una sezione ad hoc<\/em> con materiali esclusivi relativi all\u2019evento, come white paper, video-tutorial o webinar, inviare comunicazioni periodiche che condividano aggiornamenti del settore, tendenze e consigli pratici, mantenendo la tua azienda al centro dell\u2019attenzione dei lead.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    2. Personalizzare la comunicazione grazie al lead scoring<\/h3>\n

    Uno dei criteri chiave in base al quale diversificare e personalizzare la comunicazione<\/strong> post evento \u00e8 il lead score,<\/strong> un punteggio che valuta la qualit\u00e0 e l’interesse di un lead<\/strong> in base a una combinazione di dati demografici e comportamentali dello stesso. Tra questi dati ci sono le partecipazioni agli eventi, le interazioni con i contenuti e le informazioni relative all\u2019attivit\u00e0 professionale.<\/p>\n

    Questa strategia permette di raggiungere i target in modo specifico<\/strong> con i contenuti pi\u00f9 adatti in un\u2019ottica che tende al one-to-one<\/strong>, aumentando cos\u00ec la possibilit\u00e0 di conversione<\/strong> e riducendo il rischio di sprecare sforzi comunicativi. Grazie al lead score, inoltre, \u00e8 possibile pianificare attivit\u00e0 di Account-Based Marketing (ABM)<\/strong>, in modo da raggiungere i lead chiave pi\u00f9 promettenti con attivit\u00e0 mirate, per esempio organizzando degli incontri personali e creando dei contenuti demo che rispondano alle esigenze del singolo lead.<\/p>\n

    Per poter implementare efficacemente il lead scoring <\/a>per\u00f2, \u00e8 imprescindibile usare delle piattaforme di marketing automation<\/strong>, cos\u00ec che vengano attribuiti i punteggi relativi alle varie interazioni e informazioni professionali e demografiche in modo automatico e preciso.<\/p>\n

    3. Automatizza il processo di follow-up con la marketing automation<\/h3>\n

    L\u2019utilizzo di strumenti di marketing automation consente di inviare automaticamente e in modo personalizzato<\/strong> e-mail<\/a>, newsletter, SMS o notifiche push ai lead. Grazie a questi strumenti \u00e8 possibile anche creare dei workflow<\/strong>, in modo che non siano automatizzati solamente i singoli invii di notifiche o materiali, ma che ci sia un intero processo che non ha bisogno di alcun intervento \u201cumano\u201d: questo aiuta a mantenere l\u2019engagement e a guidare i lead lungo il percorso di conversione. <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Storie di successo: Intesys x BMI Talks<\/h2>\n

    A inizio dicembre 2022 ha avuto luogo BMI Talks<\/strong>, un evento in presenza organizzato da BMI Italia<\/a> per approfondire insieme a ingegneri, geometri e architetti il tema dei tetti antisismici. L\u2019evento \u00e8 stato organizzato con il supporto dei team marketing<\/strong><\/a> e design<\/strong><\/a> di Intesys (leggi la nostra storia di trasformazione digitale<\/a> per saperne di pi\u00f9), che si sono occupati anche delle attivit\u00e0 di follow-up in seguito a BMI Talks:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”html” title=”List Item” id=”1734597228037-7″ tab_id=”1734597228037-0″ icon_iconsmind=”iconsmind-Email” header=”DEM (Direct E-mail Marketing):”]L\u2019evento era diviso in quattro interventi, ripresi e trasmessi anche in diretta streaming, ognuno che approfondiva un argomento specifico della progettazione antisismica delle coperture. Tra le attivit\u00e0 di follow-up, sono state create e inviate quattro distinte e-mail<\/strong> a chi era assente all\u2019evento, che permettevano di scaricare i materiali presentati durante BMI Talks<\/strong> e le video-registrazioni degli interventi.
    \nQuesto ha permesso a BMI Italia di ottenere informazioni anche sui progettisti assenti<\/strong>, in modo da poter intraprendere delle attivit\u00e0 di marketing su una platea pi\u00f9 ampia<\/strong> rispetto ai soli partecipanti.[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”html” title=”List Item” id=”1734597228055-0″ tab_id=”1734597228056-0″ icon_iconsmind=”iconsmind-Linkedin” header=”Comunicazione Social”]    Le attivit\u00e0 sui social network<\/a> su cui \u00e8 presente BMI Talks \u2013 Facebook, LinkedIn e YouTube<\/strong> \u2013 non si sono limitate ai post di presentazione pre evento e agli aggiornamenti in diretta. Nelle settimane successive, infatti, \u00e8 stata data visibilit\u00e0 su queste piattaforme ai contenuti relativi alla giornata di formazione, pubblicando anche alcune interviste \u201cesclusive\u201d che vedevano protagoniste le persone di riferimento di BMI Italia.[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]In questo caso, per questione di trattamento dei dati personali, le attivit\u00e0 di follow-up sui partecipanti all\u2019evento sono state organizzate e seguite dall\u2019ente formativo a capo all\u2019organizzazione dell\u2019evento.<\/p>\n

    Scopri di pi\u00f9 su questo caso di successo e lasciati ispirare nella ricerca, ideazione e applicazione di strategie di lead nurturing efficaci anche nel tuo settore e per i tuoi clienti e potenziali tali.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”12731″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#1e1e1e” advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10304″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”35%”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
    IL CASO BMI TALKS<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”Marketing e Design per
    \nl\u2019Event Management” font_container=”tag:h3|font_size:34px|text_align:left|color:%23ffffff|line_height:42px” use_theme_fonts=”yes”][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#17fdb4″ hover_text_color_override=”#000000″ icon_family=”none” text=”LEGGI LA STORIA” margin_top=”30″ url=”https:\/\/www.intesys.it\/portfolio\/marketing-e-design-per-levent-management-il-caso-di-bmi-talks\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]I concetti chiave<\/strong> che stanno alla base delle attivit\u00e0 di marketing in seguito a un evento aziendale sono, in estrema sintesi, favorire un coinvolgimento mirato e instaurare rapporti di fiducia<\/strong> che, oltre a portare opportunit\u00e0 di conversione, facciano percepire chiaramente ai lead il valore che l\u2019organizzazione pu\u00f2 dare loro e alle realt\u00e0 aziendali con cui collaborano.
    \nTieni sempre a mente l\u2019importanza di mantenere un approccio strategico e olistico e di adattare le attivit\u00e0 di follow-up alle normative sulla privacy<\/strong> e al rispetto dei dati personali: implementando con cura le attivit\u00e0 di lead nurturing, sarai in grado di ottenere risultati positivi nel medio e lungo termine.<\/p>\n

    <\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right”…<\/p>\n","protected":false},"author":36,"featured_media":12734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[170,397,398,765],"class_list":{"0":"post-12727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-e-commerce","8":"tag-content-marketing","9":"tag-lead-generation","10":"tag-lead-nurturing","11":"tag-servizi-martech"},"acf":[],"yoast_head":"\nColtivare le relazioni post evento tramite 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