{"id":12847,"date":"2023-08-31T10:00:26","date_gmt":"2023-08-31T08:00:26","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=12847"},"modified":"2025-03-17T10:21:57","modified_gmt":"2025-03-17T09:21:57","slug":"perche-avere-un-customer-portal-ecco-4-validi-motivi","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/design\/perche-avere-un-customer-portal-ecco-4-validi-motivi\/","title":{"rendered":"Perch\u00e9 avere un Customer Portal? Ecco 4 validi motivi"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Un Customer Portal per la soddisfazione dei clienti<\/a><\/li>
  2. 4 motivi per cui adottare un Customer Portal<\/a><\/li>
  3. L\u2019area riservata realizzata per BLM Group: scopriamo il progetto<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Ti sei mai chiesto se i tuoi clienti hanno a disposizione tutti gli strumenti digitali necessari per un\u2019esperienza di navigazione ottimale e per soddisfare il loro rapporto con i tuoi servizi online? <\/strong>Molto probabilmente se non hai fornito loro un Customer Portal la risposta a questa domanda \u00e8 no: infatti, il Customer Portal \u00e8 un\u2019area riservata esclusivamente ai tuoi clienti, un canale di comunicazione dove possono trovare facilmente tutte le informazioni necessarie ed accedere a servizi personalizzati, supporto e consulenza H24, in modo autonomo e facilitato.<\/strong>
    \nIn questo articolo vi parliamo dei vantaggi di un portale clienti e vi raccontiamo come abbiamo realizzato un Customer Portal user-centered per BLM Group.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    Un Customer Portal per la soddisfazione dei clienti<\/h2>\n

    Mantenere alta l\u2019attenzione nei confronti delle iniziative da prendere per aumentare la soddisfazione dei propri clienti<\/strong> \u00e8 una strategia necessaria per mantenere il vantaggio competitivo e un rapporto solido con i propri clienti.<\/p>\n

    Tra le tante strategie e azioni messe in atto in questa direzione, molte aziende scelgono di fornire un’area clienti<\/a> <\/strong>riservata in cui possono trovare informazioni e servizi utili. Questa decisione deriva da un\u2019analisi mirata dei propri clienti, finalizzata a comprendere le loro necessit\u00e0 o richieste ed implica anche un’approfondita analisi dell\u2019esperienza utente<\/strong><\/a>\u00a0nella relazione con l\u2019azienda nel suo complesso, dei dati disponibili<\/strong> e degli strumenti e tecnologie IT<\/strong><\/a>\u00a0per la costruzione della piattaforma.<\/p>\n

    Se da un lato molte aziende non hanno dubbi sulla validit\u00e0 di un approccio orientato ad offrire servizi self-service<\/a>\u00a0per rispondere alle esigenze dei propri utenti, molte altre non sono ancora completamente convinte di compiere questo passo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0f33ce” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”rgba(255,255,255,0.01)” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”white” icon_padding=”20px” pointer_events=”all” icon_iconsmind=”iconsmind-Open-Book”][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_animated_title heading_tag=”h6″ style=”color-strip-reveal” color=”Extra-Color-2″ text_color=”#0f33ce” text=”WHITEPAPER<\/strong>“][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” text_direction=”default”]\n

    Customer Portal B2B<\/span><\/h3>\n

    Scopri perch\u00e9 metterlo a disposizione dei tuoi utenti e le funzionalit\u00e0 che puoi offrire.<\/h3>\n[\/vc_column_text][nectar_cta btn_style=”basic” heading_tag=”h5″ button_color=”white” button_color_hover=”#ffffff” text_color=”#0f33ce” text_color_hover=”#0f33ce” button_border_color=”#ffffff” button_border_color_hover=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” class=”popmake-14506″ link_text=”SCARICA IL WHITEPAPER<\/b>” padding_top=”15″ padding_bottom=”15″ padding_left=”25″ padding_right=”25″ font_size_desktop=”14″ margin_top=”40″ margin_bottom=”20″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    4 motivi per cui adottare un Customer Portal<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Extra-Color-3″ direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1729581547768-1″ tab_id=”1729581547768-9″ header=”Centralizzazione delle informazioni”]\n

    Con l\u2019aumento dei touchpoint digitali<\/strong>, uno dei rischi \u00e8 quello che il cliente non riesca a trovare le informazioni necessarie a causa della dispersione dei contenuti<\/strong>. Con un portale dedicato, questo problema viene risolto, raccogliendo in un unico canale di comunicazion<\/strong>e tutte le informazioni utili e rendendole facilmente accessibili in qualsiasi momento.<\/strong><\/p>\n[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1729581547779-6″ tab_id=”1729581547779-8″ header=”User Experience facilitata”]\n

    I portali per i clienti<\/a> vengono costruiti ad ho<\/em>c sulle loro esigenze e richieste: di conseguenza, anche l\u2019esperienza utente verr\u00e0 personalizzata<\/strong> sui bisogni degli utenti attraverso una navigazione intuitiva, dashboard personalizzate e contenuti altamente specifici sulle richieste dei clienti. Questo migliorer\u00e0 la soddisfazione e la fidelizzazione del cliente.<\/p>\n[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1729581547784-7″ tab_id=”1729581547784-0″ header=”Efficienza del customer care”]\n

    Grazie al miglioramento delle informazioni e alla loro disponibilit\u00e0 garantita da un accesso ai portali 24\/7<\/strong>, i clienti<\/strong> riusciranno a essere pi\u00f9 autonomi nella risoluzione dei problemi, riducendo l\u2019invio di e-mail e le richieste inviate al servizio clienti<\/strong>, con netti benefici sia sui tempi di risposta e sia sulla gestione del tempo e del budget del customer care aziendale.<\/p>\n[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1729581547790-9″ tab_id=”1729581547790-1″ header=”Self-service, velocit\u00e0 e comodit\u00e0”]\n

    Il Customer Portal B2B<\/a> va incontro alle esigenze di velocit\u00e0 dell\u2019utente digitale<\/strong>, riuscendo a far s\u00ec che il cliente possa accedere rapidamente <\/strong>a\u00a0tracking degli ordini, documentazione, consulenza tecnica sul prodotto, riordini facilitati, gestione resi e tutte le attivit\u00e0 e richieste B2B<\/strong> che solitamente richiederebbero un lungo lasso di tempo.<\/p>\n[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Questi sono solo alcuni dei validi motivi per i quali il Customer Portal<\/strong> riesce ad aumentare la soddisfazione dei clienti tramite un\u2019offerta veloce, immediata, completa e soprattutto personalizzata<\/strong>: infatti, se questi sono motivi validi universalmente, ogni portale \u00e8 a s\u00e9 stante e va costruito sulle esigenze specifiche del target di riferimento, per affrontare puntualmente le problematiche tipiche del settore e offrire servizi digitali user centered e tailor made<\/em>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” bg_image=”14463″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”rgba(255,255,255,0.01)” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10304″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”35%”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    WEBINAR | ON DEMAND<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” text_direction=”default”]\n

    Customer Portal B2B<\/span><\/h3>\n

    Come ottenere un vantaggio
    \ncompetitivo per il tuo mercato<\/h3>\n[\/vc_column_text][nectar_btn size=”medium” button_style=”see-through-2″ color_override=”#fed102″ hover_color_override=”#fed102″ hover_text_color_override=”#000000″ icon_family=”none” text=”GUARDA IL WEBINAR ON DEMAND” margin_top=”30″ url=”https:\/\/www.intesys.it\/webinar-customer-portal-b2b\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    L\u2019area riservata realizzata per BLM Group: scopriamo il progetto<\/h2>\n

    Quello realizzato per BLM Group<\/strong><\/a> \u00e8 stato un lavoro cucito sulle esigenze dei clienti: ci \u00e8 stato richiesto di progettare un Customer Portal<\/a> user-centered<\/strong>\u00a0che fungesse da vero e proprio canale di comunicazione tra cliente e azienda<\/strong> e che potesse sostituire in gran parte l\u2019uso di e-mail e telefono, quando non necessarie, gestendo pi\u00f9 efficacemente le richieste delle aziende-clienti.<\/p>\n

    L\u2019obiettivo di BLM Group era quello di fornire ai propri clienti uno spazio dedicato dove potessero trovare tutte le informazioni utili<\/strong> e avere una panoramica della loro relazione con l\u2019azienda e delle attivit\u00e0 in essere.<\/p>\n

    Il progetto si \u00e8 diviso in due fasi:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”html” title=”List Item” id=”1729581547967-0″ tab_id=”1729581547967-10″ icon_iconsmind=”iconsmind-Find-User”]\n

    Nella prima parte ci siamo concentrati a individuare le esigenze degli utenti<\/strong>, lavorando con alcune sessioni di co-design<\/strong><\/a> per arrivare a definire insieme la struttura e le funzionalit\u00e0 del portale cliente in base ai bisogni dei consumatori, per poi concentrarci sulla definizione della nuova esperienza utente con tecniche di UX-UI<\/a>;<\/p>\n[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”html” title=”List Item” id=”1729581547975-7″ tab_id=”1729581547975-5″ icon_iconsmind=”iconsmind-Idea-5″]\n

    Nella seconda parte, le decisioni strategiche e la progettazione del portale sono stati trasformati in un\u2019area clienti riservata<\/strong>, abilitata dalla tecnologia Liferay<\/strong><\/a>, con una soluzione specializzata nella creazione di innovativi siti web e portali aziendali<\/a>.<\/p>\n[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    La collaborazione dei nostri team design e IT, insieme ai team di BLM Group, ha dato vita a un portale all-in-one, che include tutte le funzionalit\u00e0 necessarie per soddisfare i clienti.<\/h4>\n

    Scopri le fasi del progetto nel dettaglio e tutte le funzionalit\u00e0 progettate per il portale clienti.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”12863″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#1e1e1e” advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10304″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”35%”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    IL CASO BLM GROUP<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”Il nuovo Customer Portal di BLM Group: il portale user-centered per la soddisfazione dei clienti” font_container=”tag:h3|font_size:34px|text_align:left|color:%23ffffff|line_height:42px” use_theme_fonts=”yes”][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#17fdb4″ hover_text_color_override=”#000000″ icon_family=”none” text=”LEGGI IL CASO STUDIO” margin_top=”30″ url=”https:\/\/www.intesys.it\/portfolio\/il-nuovo-customer-portal-di-blm-group-user-centered\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right”…<\/p>\n","protected":false},"author":23,"featured_media":12859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[83,787,405,689,687],"class_list":{"0":"post-12847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-area-riservata","9":"tag-customer-portal","10":"tag-liferay","11":"tag-user-experience","12":"tag-user-centered-design"},"acf":[],"yoast_head":"\nPerch\u00e9 avere un Customer Portal? 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