Quando un cliente ti chiede di rifare il sito web, non \u00e8 quasi mai il suo fine ultimo: molto probabilmente \u00e8 il mezzo per raggiungere un altro scopo.<\/p>\n
Nel caso dei nostri clienti, essendo prevalentemente B2B, in genere lo scopo \u00e8 la generazione di lead<\/strong><\/a>, cio\u00e8 di contatti pertinenti per il business dell\u2019azienda. Le casistiche sono ricorrenti:<\/p>\n Pu\u00f2 essere che il vecchio sito non sia ottimizzato in termini di lead generation, ma spesso le scarse performance sono dovute a motivazioni di tipo strategico<\/strong>. Magari bisogna capire:<\/p>\n Una volta avvalorato tutto ci\u00f2, ci si pu\u00f2 concentrare sul sito e capire quali siano i limiti. Se il posizionamento \u00e8 corretto e la domanda esiste, si indaga sul perch\u00e9:<\/p>\n A complicare le cose c\u2019\u00e8 l\u2019aggettivo \u201cpertinenti\u201d. In questo caso, bisogna capire:<\/p>\n Queste, e tante altre cose, fanno parte del nostro lavoro. Se volete entrare nello specifico delle nostre metodologie, ecco alcuni approfondimenti:<\/p>\n Website Redesign per la lead generation<\/i><\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n Nei progetti B2B di rifacimento website con obiettivi di lead generation, la soluzione tecnologica che amiamo proporre \u00e8 HubSpot<\/strong>, perch\u00e9:<\/p>\n Se volete saperne di pi\u00f9 su HubSpot, c\u2019\u00e8 un articolo che spiega benissimo perch\u00e9 lo abbiamo adottato come CMS<\/a>.<\/p>\n Ultimo punto, ma non per importanza, HubSpot \u00e8 entrato nel 2023 nella lista delle 100 imprese pi\u00f9 sostenibili degli Stati Uniti<\/a>. Per una societ\u00e0 benefit come Intesys, \u00e8 fondamentale lavorare con fornitori particolarmente attenti alle tematiche di sostenibilit\u00e0<\/a>.[\/vc_column_text][image_with_animation image_url=”12916″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”100″ margin_bottom=”50″][vc_column_text css_animation=”none” css=”.vc_custom_1694515016065{padding-bottom: 50px !important;}”]\n Fonte: HubSpot<\/a><\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n Lavoriamo su HubSpot ogni giorno, sia in ottica di sviluppo software, sia per gestire svariate attivit\u00e0 di Marketing, Sales e Customer Service. Utilizziamo questa piattaforma sia a supporto delle attivit\u00e0 di Intesys, sia dei nostri clienti.<\/p>\n Per quanto riguarda nello specifico l\u2019utilizzo di HubSpot CMS per lo sviluppo di siti web, il nostro caso di eccellenza \u00e8 il restyling del sito web<\/a> www.blmgroup.com<\/a>: un progetto decisamente corposo e particolarmente complesso, in cui gli aspetti sfidanti erano molteplici.<\/p>\n Ci veniva chiesto di rinfrescare la User Interface, ottimizzare la User Experience e migliorare performance di lead generation gi\u00e0 molto buone: il sito precedente \u2013 sempre made in Intesys \u2013 era basato su Liferay e con il cliente abbiamo deciso di confrontarci con una piattaforma che fosse pi\u00f9 sbilanciata sul Marketing.<\/p>\n Se volete sapere come \u00e8 andata, leggete la nostra storia di successo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” 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icon_iconsmind=”iconsmind-Hand-Touch” header=”Miguel clicca sul bottone \u201cLogin con eIDAS\u201d e sceglie il Paese di origine che emetter\u00e0 la sua eID”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715767239030-6″ tab_id=”1715767239030-4″ icon_iconsmind=”iconsmind-Loading” header=”Il nodo eIDAS italiano trasmette la richiesta al nodo eIDAS in Spagna”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715767239055-8″ tab_id=”1715767239056-1″ icon_iconsmind=”iconsmind-Checked-User” header=”L\u2019identit\u00e0 di Miguel \u00e8 verificata dagli identity e attribute provider spagnoli”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715767239095-0″ tab_id=”1715767239096-0″ icon_iconsmind=”iconsmind-Letter-Sent” header=”L\u2019identit\u00e0 verificata \u00e8 inviata all\u2019amministrazione italiana, che permette a Miguel di accedere al servizio online”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ 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[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right”…<\/p>\n","protected":false},"author":4,"featured_media":12971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[248,397,765],"class_list":{"0":"post-12915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-e-commerce","8":"tag-digital-marketing","9":"tag-lead-generation","10":"tag-servizi-martech"},"acf":[],"yoast_head":"\n\n
\u201cVoglio pi\u00f9 contatti\u201d<\/h2>\n
\n
\n
\u201cVoglio contatti pertinenti\u201d<\/h2>\n
\n
\n
Trasforma il tuo sito in un generatore di contatti<\/h3>\n[\/vc_column_text][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#17fdb4″ hover_text_color_override=”#000000″ icon_family=”none” text=”CONTATTACI PER UN CONFRONTO” margin_top=”30″ url=”https:\/\/www.intesys.it\/digital-marketing\/lead-generation-b2b\/#contattaci”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
\u201cQuale CMS usate?\u201d<\/h2>\n
\n
\u201cAvete dei casi di successo?\u201d<\/h2>\n
BLM GROUP<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”Website redesign in un ecosistema Inbound” font_container=”tag:h3|font_size:34px|text_align:left|color:%23ffffff|line_height:42px” use_theme_fonts=”yes”][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#17fdb4″ hover_text_color_override=”#000000″ icon_family=”none” text=”SCOPRI IL CASO” margin_top=”30″ url=”https:\/\/www.intesys.it\/portfolio\/website-redesign-in-un-ecosistema-inbound\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”10096″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"