{"id":13010,"date":"2023-10-19T10:03:32","date_gmt":"2023-10-19T08:03:32","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=13010"},"modified":"2024-05-13T11:23:26","modified_gmt":"2024-05-13T09:23:26","slug":"micro-influencer-e-nano-influencer-b2b","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/micro-influencer-e-nano-influencer-b2b\/","title":{"rendered":"Micro influencer e nano influencer per il B2B: perch\u00e9 nella botte piccola c\u2019\u00e8 il vino buono"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Awareness, credibilit\u00e0 ed engagement per il brand<\/a><\/li>
  2. Nano e micro influencer: chi sono e perch\u00e9 sceglierli?<\/a><\/li>
  3. Individuare l\u2019influencer giusto per le tue esigenze<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Hai creato il sito web per la tua azienda, invii e-mail regolarmente ai tuoi contatti e hai avviato un piano editoriale sui social media, facendo magari anche della sponsorizzazione: eppure, senti di non riuscire a cogliere l\u2019attenzione e l\u2019interesse del tuo target come vorresti. Che fare?
    \nSe stai leggendo questa introduzione, probabilmente \u00e8 perch\u00e9 hai pensato (o qualcuno ti ha suggerito) che l\u2019influencer marketing potrebbe essere una soluzione al tuo problema. Ma come funziona nella pratica? Vale anche per il B2B? E funziona anche se si sceglie un influencer pi\u00f9 piccolo (ed economico) rispetto a Chiara Ferragni?<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Awareness, credibilit\u00e0 ed engagement per il brand<\/h2>\n

    Sfatiamo il mito che gli influencer siano apparsi magicamente negli ultimi 15 anni: Aristotele, i grandi gladiatori dell\u2019antica Roma, Isabella d\u2019Este, Maria Antonietta, Beethoven, Madame de Pompadour e Gabriele D\u2019Annunzio sono stati influencer ante litteram<\/em> delle loro epoche.
    \nL\u2019influencer, infatti, \u00e8 \u201csemplicemente\u201d una persona che \u00e8 in grado di influire sui comportamenti e le scelte di un determinato pubblico<\/strong>; grazie a internet, oggi sono molti di pi\u00f9 e molto pi\u00f9 conosciuti.<\/p>\n

    Ma perch\u00e9 l\u2019influencer marketing \u00e8 cos\u00ec popolare?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715591931270-3″ tab_id=”1715591931271-9″ icon_iconsmind=”iconsmind-Target-Market” header=”Perch\u00e9 permette di raggiungere pi\u00f9 persone appartenenti a un pubblico ben profilato e in target<\/b>;”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715591931291-7″ tab_id=”1715591931291-7″ icon_iconsmind=”iconsmind-Speach-BubbleDialog” header=”Perch\u00e9 coinvolge figure che riescono effettivamente a creare un dialogo e interagire attivamente<\/b> con il pubblico;”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1715591931298-8″ tab_id=”1715591931298-1″ icon_iconsmind=”iconsmind-Crown-2″ header=”Perch\u00e9 l\u2019opinione di terzi \u00e8 mediamente pi\u00f9 credibile di qualsiasi post social sponsorizzato<\/b> o e-mail autoreferenziale di prodotto\/servizio.”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]In virt\u00f9 di ci\u00f2, il supporto di un influencer pu\u00f2 rafforzare l\u2019autorevolezza<\/strong> e la credibilit\u00e0<\/strong> del tuo brand, migliorando a cascata la fiducia del tuo target e predisponendo il terreno giusto per la fidelizzazione nel medio-lungo termine<\/strong>.<\/p>\n

    Ma esistono gli influencer anche nel B2B<\/strong>? Assolutamente s\u00ec, ma tendono a essere di dimensioni pi\u00f9 piccole… la qual cosa non \u00e8 un male, anzi, e capiremo subito perch\u00e9!<\/p>\n

    Nano e micro influencer: chi sono e perch\u00e9 sceglierli?<\/h2>\n

    Nell\u2019ambito del B2B, i target ai quali ci rivolgiamo sono spesso molto settoriali e verticalizzati<\/strong> su determinati ambiti. Di conseguenza, i pubblici sono pi\u00f9 ristretti<\/strong> e gli influencer che vi si rivolgono rientrano in genere in una di queste due fasce:<\/p>\n