{"id":13077,"date":"2023-11-30T09:15:18","date_gmt":"2023-11-30T08:15:18","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=13077"},"modified":"2025-08-01T16:14:22","modified_gmt":"2025-08-01T14:14:22","slug":"redesign-e-user-experience-ottimizzata-app-mobile-dolomiti-superski","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/information-technology\/redesign-e-user-experience-ottimizzata-app-mobile-dolomiti-superski\/","title":{"rendered":"Redesign e User Experience ottimizzata per la nuova app mobile di Dolomiti Superski"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Redesign e ottimizzazione User Experience per mobile<\/a><\/li>
  2. Le nuove funzionalit\u00e0 dell\u2019app<\/a><\/li>
  3. Routing basato sui dati reali degli sciatori<\/a><\/li>
  4. L\u2019applicazione per Apple Watch<\/a><\/li>
  5. Raccogliere analytics mobile<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Negli app store \u00e8 arrivata la nuova versione dell\u2019app mobile di Dolomiti Superski, che sar\u00e0 lanciata con la nuova stagione: il progetto, incentrato su redesign e User Experience, \u00e8 stato realizzato con un team cross funzionale internazionale di UX, UI, sviluppo nativo mobile, sviluppo backend e data analytics.
    \nGrazie a un complesso lavoro di analisi dei dati, il risultato \u00e8 un\u2019app mobile dall\u2019esperienza utente ottimizzata, arricchita di tantissime nuove funzionalit\u00e0 e rilasciata anche per Apple Watch: vediamo insieme i dettagli del progetto.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Redesign e ottimizzazione User Experience per mobile<\/h2>\n

    Negli ultimi anni, l\u2019applicazione mobile di Dolomiti Superski ha subito molte evoluzioni<\/a>: quest\u2019anno \u00e8 stato deciso che era arrivato il momento di riposizionare gli elementi dell\u2019interfaccia e renderla ancora pi\u00f9 efficace, funzionante e chiara per gli utenti.<\/p>\n

    Per raggiungere questo obiettivo, abbiamo proposto un progetto di completo redesign dell\u2019app e miglioramento della User Experience<\/strong>, con l\u2019integrazione di tantissime nuove funzionalit\u00e0<\/strong>, di nuovi algoritmi e lo sviluppo di un\u2019app in versione Apple Watch<\/strong>.<\/p>\n

    La nuova applicazione conterr\u00e0 inoltre un nostro sistema di analytics<\/strong> per monitorare in tutti gli step le performance e cosa pu\u00f2 essere ottimizzato dal punto di vista dell\u2019esperienza utente, grazie all\u2019integrazione di appositi tracciatori<\/strong> per comprendere quali funzioni vengono pi\u00f9 utilizzate, quali meno e quali magari gli utenti fanno fatica a trovare.<\/p>\n

    Le nuove funzionalit\u00e0 dell\u2019app<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337297946-2″ tab_id=”1701337297946-5″ icon_iconsmind=”iconsmind-Hand-TouchSmartphone” header=”Nuova interfaccia”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337297966-6″ tab_id=”1701337297967-3″ icon_iconsmind=”iconsmind-Statistic” header=”Performance check con i dati della stagione corrente e delle precedenti”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337297973-5″ tab_id=”1701337297973-0″ icon_iconsmind=”iconsmind-Data-Transfer” header=”Import ed export di performance e tracciati da altre applicazioni”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337297983-2″ tab_id=”1701337297983-5″ icon_iconsmind=”iconsmind-Map2″ header=”Rifacimento funzione di tracking e mappe aggiornate”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337297992-1″ tab_id=”1701337297992-4″ icon_iconsmind=”iconsmind-Photos” header=”Visione delle performance registrate e delle foto della giornata”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337298002-6″ tab_id=”1701337298002-1″ icon_iconsmind=”iconsmind-Edit-Map” header=”Mappa delle valli aggiornata dal punto di vista grafico”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337298009-9″ tab_id=”1701337298010-5″ icon_iconsmind=”iconsmind-Calculator” header=”Sistema di calcolo dei dati delle performance ottimizzato”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337298019-8″ tab_id=”1701337298019-10″ icon_iconsmind=”iconsmind-Transform-4″ header=”Routing con indicazioni per raggiungere pi\u00f9 punti durante la propria sciata”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337298028-1″ tab_id=”1701337298028-7″ icon_iconsmind=”iconsmind-Flag-3″ header=”Possibilit\u00e0 di passare per un punto intermedio”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337298038-5″ tab_id=”1701337298038-10″ icon_iconsmind=”iconsmind-Gears” header=”Algoritmo ottimizzato”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1701337298045-10″ tab_id=”1701337298045-4″ icon_iconsmind=”iconsmind-Geo3-Star” header=”Nuove funzioni di gamification studiate con Dolomiti Superski”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Routing basato sui dati reali degli sciatori<\/h2>\n

    Tra le nuove funzionalit\u00e0 \u00e8 inclusa anche quella di routing<\/strong>, un navigatore per guidare gli sciatori all\u2019interno dei comprensori di Dolomiti Superski: come si arriva a fornire agli utenti delle indicazioni realistiche sui tempi di percorrenza<\/strong> delle piste?<\/p>\n

    Per riuscirci abbiamo \u201cdato in pasto\u201d a un nostro algoritmo una porzione delle centinaia di migliaia di tracking<\/strong> contenuti nel nostro database, arrivando cos\u00ec a identificare i tempi medi di percorrenza di tutte le piste di Dolomiti Superski basandoci sui dati concreti degli utenti<\/strong>.
    \nQueste informazioni sono state poi integrate nella funzione di routing, che in questo modo pu\u00f2 indicare il tempo medio che si impiega per arrivare da un punto all\u2019altro.<\/p>\n

    Si tratta di un processo di data analytics molto complesso<\/strong>, ma il risultato \u00e8 una funzione effettivamente in grado di essere utile per i clienti di Dolomiti Superski e quindi un valore aggiunto per l\u2019app mobile<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”13087″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#0f33ce” color_overlay_2=”#77bcff” advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_t_to_right_b” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10304″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”35%”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    IL CASO DOLOMITI SUPERSKI<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”Perfezionare la User Experience
    \ndi un e-commerce” font_container=”tag:h3|font_size:34px|text_align:left|color:%23ffffff|line_height:42px” use_theme_fonts=”yes”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-2″ solid_text_color_override=”#222433″ icon_family=”none” text=”SCARICA IL CASO” margin_top=”30″ url=”https:\/\/www.intesys.it\/perfezionare-user-experience-ecommerce-dolomiti-superski\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    L\u2019applicazione per Apple Watch<\/h2>\n

    Oltre alla nuova versione dell\u2019app Dolomiti Superski che gi\u00e0 conosciamo, rilasceremo anche un\u2019applicazione di tracking per Apple Watch<\/strong>.<\/p>\n

    Questa permetter\u00e0 di registrare da Apple Watch dati come:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Extra-Color-3″ direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1701337298233-0″ tab_id=”1701337298234-10″ header=”velocit\u00e0”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1701337298245-3″ tab_id=”1701337298245-7″ header=”distanza percorsa”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1701337298250-7″ tab_id=”1701337298250-6″ header=”altimetria”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1701337298255-6″ tab_id=”1701337298255-4″ header=”battito cardiaco”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1701337298265-5″ tab_id=”1701337298265-3″ header=”ossigenazione del sangue”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1701337298271-8″ tab_id=”1701337298272-10″ header=”numero di cadute sulle piste”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Gli utenti in possesso di un iPhone avranno la possibilit\u00e0 di visualizzare un\u2019interfaccia di riepilogo<\/strong> di questi dati.<\/p>\n

    Raccogliere analytics mobile<\/h2>\n

    Nell\u2019applicazione sar\u00e0 inserito anche un framework per raccogliere dati di Digital Experience Analytics<\/a> (nello specifico heatmaps) relativi alle applicazioni mobile, ossia dati reali sull\u2019esperienza utente durante l\u2019interazione con l\u2019applicazione.<\/p>\n

    Questo si ottiene tramite l\u2019impiego di strumenti come mappe di calore, session recordings, user journey ed event monitoring, che forniscono dati quantitativi e qualitativi che possono essere utilizzati per migliorare il design e l\u2019usabilit\u00e0 dell\u2019app<\/a> nel corso del tempo in ottica di continuous design<\/strong>.<\/p>\n

    Raccogliere ed elaborare questo tipo di dati \u00e8 fondamentale per ottenere un quadro completo dell\u2019esperienza mobile dell\u2019utente<\/strong>.<\/p>\n

    Questo progetto si inserisce nella visione di Dolomiti Superski di fornire sempre pi\u00f9 ai propri clienti prodotti di alta qualit\u00e0 e alta gamma<\/strong> per vivere al meglio l\u2019esperienza sulle piste: nei prossimi mesi il prossimo step sar\u00e0 una nuova versione dedicata all\u2019esperienza estiva nei comprensori<\/strong>, scorporata dalla versione winter dell\u2019applicazione.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Hai bisogno di rinnovare e ottimizzare la tua app mobile? La nostra soluzione di Digital Experience Analytics pu\u00f2 aiutarti a trovare le risposte che cerchi:<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”30″ bottom_margin=”30″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#0f33ce” solid_text_color_override=”#ffffff” icon_family=”none” text=”SCOPRI IL SERVIZIO” margin_top=”10″ url=”https:\/\/www.intesys.it\/soluzioni\/digital-experience-analytics\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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