{"id":13714,"date":"2024-02-08T13:12:45","date_gmt":"2024-02-08T12:12:45","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=13714"},"modified":"2024-02-08T13:12:45","modified_gmt":"2024-02-08T12:12:45","slug":"awareness-lead-generation-e-lead-nurturing-fai-centro-con-un-webinar","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/awareness-lead-generation-e-lead-nurturing-fai-centro-con-un-webinar\/","title":{"rendered":"Awareness, lead generation e lead nurturing? Fai centro con un webinar!"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Quando pu\u00f2 esserti utile organizzare un webinar?<\/a><\/li>
  2. Migliorare l\u2019awareness del brand<\/a><\/li>
  3. Fare lead generation<\/a><\/li>
  4. Lead nurturing sul tuo database e sugli MQL<\/a><\/li>
  5. Quali sfide dovrai gestire?<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Negli ultimi anni siamo stati a dir poco sommersi di webinar, che continuano a popolare i feed dei nostri social e le nostre caselle email nonostante il ritorno degli eventi in presenza.
    \nMa perch\u00e9 te ne parlo oggi? Perch\u00e9 i webinar possono essere un\u2019ottima freccia nella faretra della tua comunicazione aziendale, un asset di marketing che se usato con pensiero strategico pu\u00f2 aiutarti a raggiungere i tuoi obiettivi di business. Vediamo insieme quali bersagli pu\u00f2 aiutarci a centrare!<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Quando pu\u00f2 esserti utile organizzare un webinar?<\/h2>\n

    Organizzare un webinar<\/a> chiama in causa diversi possibili elementi, a seconda del livello a cui si vuole puntare: speaker, moderatori, presentazioni, piattaforma da utilizzare, piano editoriale per la promozione, engagement del pubblico, attivit\u00e0 di follow up… Per questo, \u00e8 buona cosa capire per prima cosa quando \u00e8 il caso di mettere in moto una macchina di questo tipo!<\/p>\n

    Perch\u00e9 s\u00ec, i webinar hanno il grandissimo vantaggio di costare decisamente meno degli eventi in presenza<\/strong>, ma per ottenere dei buoni risultati bisogna pianificare bene<\/strong> e organizzarsi per tempo<\/strong>.<\/p>\n

    Quindi, quando \u00e8 utile fare un webinar? Ecco alcuni casi in cui potrei consigliartelo:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473132-3″ tab_id=”1707393473133-4″ icon_iconsmind=”iconsmind-Speach-BubbleDialog” header=”Quando hai bisogno di migliorare l\u2019awareness<\/b>“][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473179-8″ tab_id=”1707393473180-9″ icon_iconsmind=”iconsmind-Business-Mens” header=”Quando hai bisogno di raccogliere lead<\/b>“][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473196-2″ tab_id=”1707393473197-1″ icon_iconsmind=”iconsmind-Fire-Flame” header=”Quando hai bisogno di riattivare il tuo database<\/b> di contatti”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473208-5″ tab_id=”1707393473208-6″ icon_iconsmind=”iconsmind-Target-Market” header=”Quando hai bisogno di coinvolgere i Marketing Qualified Lead<\/b>“][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”12731″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#000000″ advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10304″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”35%”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    STORIE DI TRASFORMAZIONE DIGITALE<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”Marketing e Design per l\u2019Event Management: il caso di BMI Talks” font_container=”tag:h3|font_size:34px|text_align:left|color:%23ffffff|line_height:42px” use_theme_fonts=”yes”][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#17fdb4″ hover_text_color_override=”#000000″ icon_family=”none” text=”LEGGI LA BUSINESS CASE” margin_top=”30″ url=”https:\/\/www.intesys.it\/portfolio\/marketing-e-design-per-levent-management-il-caso-di-bmi-talks\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Migliorare l\u2019awareness del brand<\/h2>\n

    I webinar possono raccogliere molte iscrizioni e partecipanti<\/strong>, spesso pi\u00f9 di quelli che non si avrebbero con un evento in presenza: se la tua azienda ha bisogno di farsi conoscere di pi\u00f9 dal proprio target, un webinar dal taglio informativo<\/strong> su un tema in cui l\u2019azienda ha competenza pu\u00f2 aiutarti a raggiungere il tuo obiettivo.<\/p>\n

    Come massimizzare l\u2019audience raggiungibile?<\/strong> Il mio consiglio \u00e8 di coinvolgere partner o speaker<\/a> che condividono un pubblico che ti interessa e possono aiutarti a rafforzare l\u2019autorevolezza del brand e supportarti nella promozione social dell\u2019evento<\/strong>.<\/p>\n

    Sull\u2019ultimo punto mi permetto di insistere un momento: quando si tratta di raggiungere pi\u00f9 persone possibile, l\u2019utilizzo dei social media<\/a> sui quali si muove il tuo target \u00e8 fondamentale. Per questo motivo, ti consiglio di scegliere dei partner\/speaker\/moderatori che sono attivi sui social in modo da massimizzare l\u2019effetto network<\/strong>.<\/p>\n

    Fare lead generation<\/h2>\n

    Il tuo database piange perch\u00e9 non ci sono abbastanza contatti in target oppure quelli che hai gi\u00e0 sono un po\u2019 datati? Organizzare un webinar in linea con gli interessi e le necessit\u00e0 attuali del tuo target<\/strong> \u00e8 la ricetta perfetta per arricchire il tuo database di nuovi contatti.<\/p>\n

    Su questi contatti potrai fare un lavoro di qualificazione, selezionare i Marketing Qualified Lead e da questi pianificare azioni di nurturing targetizzate<\/a>, inviando per esempio materiali di approfondimento, business case, proposte di demo e arrivare all\u2019invito per una call conoscitiva. Se hai un sistema CRM come HubSpot<\/a>, tutto questo pu\u00f2 essere automatizzato attraverso un workflow<\/strong>!<\/p>\n

    Per raccogliere pi\u00f9 iscrizioni possibile, avrai bisogno di:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Accent-Color” direction=”vertical” icon_size=”small” icon_style=”no-border”][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473479-1″ tab_id=”1707393473480-9″ icon_iconsmind=”iconsmind-Calendar-4″ header=”un PED ben organizzato<\/b> sia a livello di tempi che di contenuti”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473502-5″ tab_id=”1707393473502-7″ icon_iconsmind=”iconsmind-Cinema” header=”un argomento del webinar sufficientemente \u201calto\u201d<\/b> da interessare una fetta ampia del tuo potenziale pubblico”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473510-4″ tab_id=”1707393473510-4″ icon_iconsmind=”iconsmind-Add-UserStar” header=”dei partner autorevoli e attivi<\/b> nella comunicazione social”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” icon_family=”iconsmind” text_full_html=”simple” title=”List Item” id=”1707393473525-5″ tab_id=”1707393473526-2″ icon_iconsmind=”iconsmind-Target” header=”Quando hai bisogno di coinvolgere i Marketing Qualified Lead<\/b>“][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Lead nurturing sul tuo database e sugli MQL<\/h2>\n

    Un altro caso \u00e8 quello in cui il database contiene un buon numero di contatti freschi in target, ma magari negli ultimi tempi hai interagito poco con loro: un webinar pu\u00f2 aiutarti a \u201criscaldare\u201d e riattivare il tuo database<\/strong>.<\/p>\n

    Proponendo un evento con un tema stimolante e in linea con la tua attuale offerta commerciale, puoi riaccendere l\u2019interesse<\/strong> dei tuoi contatti, far crescere la relazione<\/strong> con il brand e creare i presupposti per nuove conversioni<\/strong>.<\/p>\n

    Questo \u00e8 importante in ottica di lead nurturing<\/a>: per evitare il raffreddamento del database, oltre che il rallentamento nella generazione di nuove opportunit\u00e0 di business, \u00e8 importante attivare delle campagne di lead nurturing definite sulla base della profilazione<\/strong> pi\u00f9 efficace ai fini del tuo business e sulla base della fase di maturit\u00e0 del contatto stesso<\/a>.<\/p>\n

    Il webinar pu\u00f2 anche prendere la forma di un workshop da riservare solo a un numero limitato di aziende selezionate. In questo modo, puoi creare il contesto adatto per avvicinare i tuoi Marketing Qualified Lead migliori<\/strong>, aumentando le chance di ottenere una conversione su un\u2019azienda fortemente in target!<\/p>\n

    Quali sfide dovrai gestire?<\/h2>\n

    Adattando il format allo stadio di maturit\u00e0 dei tuoi contatti e supportando il progetto con un adeguato piano strategico, puoi trasformare i webinar in un asset potente a servizio dei tuoi obiettivi di business<\/strong>.<\/p>\n

    A questo punto, quali sono le sfide da affrontare per organizzare il tuo webinar?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_icon_list animate=”true” color=”Extra-Color-3″ direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1707393473653-5″ tab_id=”1707393473654-5″ header=”La gestione” text=”Come ho accennato prima, un webinar coinvolge molte persone, come per esempio speaker, moderatori, specialisti di marketing, di comunicazione e di grafica, assistenza tecnica. Tutti questi attorni devono essere coordinati e allineati nel corso del progetto.”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1707393473678-8″ tab_id=”1707393473678-1″ header=”La definizione del format visivo e contenutistico” text=”Per fare colpo sul pubblico, i contenuti del webinar dovranno essere confezionati su misura per le esigenze del tuo target e allo stadio di maturit\u00e0 dei tuoi contatti, oltre ad avere una veste visiva in linea con l\u2019immagine che vuoi dare della tua azienda.”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1707393473693-0″ tab_id=”1707393473693-5″ header=”Non farlo diventare un evento isolato” text=”Per trarre il massimo vantaggio dal tuo webinar, questo deve essere inserito all\u2019interno di un piano strategico ed essere preceduto e seguito da una pianificazione di attivit\u00e0 volte a coltivare e far crescere la relazione con i tuoi contatti.”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1707393473708-5″ tab_id=”1707393473709-10″ header=”Costi” text=”Anche se minori rispetto a un evento in presenza, anche un webinar a dei costi da sostenere, come quelli di advertising, gli speaker esterni e aspetti pi\u00f9 tecnici come l\u2019abbonamento alla piattaforma da usare ed eventuale strumentazione (webcam, microfoni, etc.).”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Hai bisogno di aiuto per organizzare un webinar, ottimizzandolo in base ai tuoi obiettivi strategici e alle risorse che hai a disposizione? Parlane con i nostri esperti di digital marketing!<\/h4>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#0f33ce” solid_text_color_override=”#ffffff” icon_family=”none” text=”CONTATTACI PER UNA CONSULENZA” margin_top=”10″ url=”https:\/\/www.intesys.it\/contattaci\/#contact-form”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right”…<\/p>\n","protected":false},"author":26,"featured_media":13720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[170,397,398],"class_list":{"0":"post-13714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-e-commerce","8":"tag-content-marketing","9":"tag-lead-generation","10":"tag-lead-nurturing"},"acf":[],"yoast_head":"\nFare lead generation, lead nurturing e awareness con i webinar<\/title>\n<meta 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