{"id":14695,"date":"2024-11-07T10:40:06","date_gmt":"2024-11-07T09:40:06","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=14695"},"modified":"2025-08-01T15:49:06","modified_gmt":"2025-08-01T13:49:06","slug":"digitalizzare-il-processo-di-vendita-con-customer-portal-b2b","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/digital-transformation\/digitalizzare-il-processo-di-vendita-con-customer-portal-b2b\/","title":{"rendered":"Digitalizzare il processo di vendita attraverso le funzionalit\u00e0 Sales dei Customer Portal B2B"},"content":{"rendered":"

Indice dei contenuti<\/span>
  1. Come i Customer Portal trasformano i processi di vendita<\/a><\/li>
  2. I vantaggi di digitalizzare il processo di vendita utilizzando un Customer Portal<\/a><\/li>
  3. Quali funzioni sales assolvono i portali clienti B2B<\/a><\/li>
  4. Il Customer Portal B2B del Gruppo Palazzetti<\/a><\/li>
  5. La scelta di un partner esperto come Intesys<\/a><\/li><\/ol><\/div><\/div><\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Oggi i Portali Clienti si stanno imponendo come un asset essenziale per tutte le aziende B2B che vogliano offrire un\u2019ampia gamma di servizi utili, sempre disponibili e facili da utilizzare. Ma i vantaggi dei Customer Portal B2B ricadono anche sulla gestione e l\u2019efficientamento dei processi dell\u2019azienda, in particolar modo sul processo di vendita. A partire dalle esperienze maturate, in questo articolo esploriamo le caratteristiche e i vantaggi pratici dei Customer Portal sulla rete vendita nelle moderne realt\u00e0 B2B.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    Come i Customer Portal trasformano i processi di vendita<\/h2>\n

    In un periodo in cui sempre pi\u00f9 utenti spostano i loro processi di acquisto su dispositivi digitali per accelerare i tempi e gestire in autonomia i processi, si delinea anche per le aziende B2B la necessit\u00e0 di strutturare per i propri clienti dei veri e propri portali di servizi.
    \nNe parliamo in modo approfondito nel webinar gratuito e on demand \u201c    Customer Portal B2B<\/a>\u201d, in cui insieme ai nostri esperti Lucia Cosma, UX e Service Designer, e Niccol\u00f2 Pasquetto, IT Architect, raccontiamo i vantaggi di adottare un Customer Portal<\/a> <\/strong>per digitalizzare il processo di vendita, le relative sfide, le modalit\u00e0 di progettazione tramite il co-design e come semplificare l\u2019integrazione IT e la personalizzazione del portale tramite un\u2019architettura IT flessibile e scalabile.[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” bg_image=”14463″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”rgba(255,255,255,0.01)” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10304″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”35%”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

    WEBINAR | ON DEMAND<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” text_direction=”default”]\n

    Customer Portal B2B<\/span><\/h3>\n

    Come ottenere un vantaggio
    \ncompetitivo per il tuo mercato<\/h3>\n[\/vc_column_text][nectar_btn size=”medium” button_style=”see-through-2″ color_override=”#fed102″ hover_color_override=”#fed102″ hover_text_color_override=”#000000″ icon_family=”none” text=”GUARDA IL WEBINAR ON DEMAND” margin_top=”15″ url=”https:\/\/www.intesys.it\/webinar-customer-portal-b2b\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”” text_direction=”default”]\n

    I vantaggi di digitalizzare il processo di vendita utilizzando un Customer Portal<\/h2>\n

    I Customer Portal B2B<\/strong><\/a> si inseriscono perfettamente nella gamma dei prodotti e servizi connessi al service marketing e alle vendite, configurandosi come facilitatori delle relazioni con i clienti.
    \nDa oltre 10 anni in Intesys puntiamo molto su queste soluzioni digitali estremamente strategiche in termini di:<\/p>\n