{"id":1515,"date":"2016-01-28T09:00:10","date_gmt":"2016-01-28T08:00:10","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=1515"},"modified":"2022-03-01T13:12:01","modified_gmt":"2022-03-01T12:12:01","slug":"ibm-design-thinking-un-framework-per-scalare-velocemente-progetti-e-team","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/design\/ibm-design-thinking-un-framework-per-scalare-velocemente-progetti-e-team\/","title":{"rendered":"IBM Design Thinking, un framework per scalare velocemente progetti e team"},"content":{"rendered":"<p><div id='wpig-contents' class='wpig-contents wpig-number-list wpig-no-hierarachy wpig-sidebar-widget wpig-style-1'><span class='wpig-headline'>Indice dei contenuti<\/span><!-- Table of Contents --><div id='wpig-table-of-content' class='wpig-table-of-content' ><ol><li class='stoc-design-principles'><a href='#stoc-design-principles'>Design Principles<\/a><\/li><li class='stoc-the-loop'><a href='#stoc-the-loop'>The Loop<\/a><\/li><li class='stoc-the-keys'><a href='#stoc-the-keys'>The Keys<\/a><\/li><li class='stoc-in-pratica'><a href='#stoc-in-pratica'>In pratica<\/a><\/li><\/ol><\/div><!-- END OF Table of Contents --><\/div><\/p><blockquote><p><span style=\"font-weight: 400;\">\u201cAt IBM, we define design as the intent behind an outcome. We use design thinking to form intent by developing understanding and empathy for our users.<br \/>\n<\/span><span style=\"font-weight: 400;\">IBM Design Thinking is our approach to applying design thinking at the speed and scale the modern enterprise demands. It\u2019s a framework for teaming and action. It helps our teams not only form intent, but deliver outcomes\u2014outcomes that advance the state of the art and improve the lives of the people they serve.\u201d<\/span><\/p><\/blockquote>\n<p>IBM approda al <strong>Human Centered Design<\/strong> con un bel framework ed un sito totalmente dedicato alle pratiche di Design Thinking.\u00a0<span style=\"font-weight: 400;\">Come afferma IBM, il suo \u00a0framework si basa principalmente sul <strong>lavoro in team<\/strong> e sopratutto sull\u2019<strong>iterazione dei processi<\/strong>.<br \/>\n<\/span>L\u2019IBM Design Thinking si basa su tre macro-aree, che andremo a sviscerare.<\/p>\n<h2 id=\"stoc-design-principles\" class=\"wpig-heading\"><strong>Design Principles<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Come possiamo <strong>capire meglio i nostri utenti<\/strong>? Come possiamo <strong>creare soluzioni seamless che soddisfino i bisogni dell\u2019utenza<\/strong>? Il blocco &#8220;principles&#8221; si occupa proprio di questo, con altri tre approfondimenti di <strong>needfinding<\/strong>:<\/span><\/p>\n<ul>\n<li><b>A focus on users outcome<\/b><span style=\"font-weight: 400;\">, your users are a North Star<\/span><\/li>\n<li><b>Multidisciplinary teams<\/b><\/li>\n<li><b>Restless invention<\/b><\/li>\n<\/ul>\n<h2 id=\"stoc-the-loop\" class=\"wpig-heading\"><strong>The Loop<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Il Loop \u00e8 il <strong>modello iterativo<\/strong> di <strong>IBM Design Thinking<\/strong>. Contrariamente all\u2019iterazione agile, il loop compie \u201cdue giri di iterazione\u201d, un loop continuo di <strong>osservazione<\/strong>, <strong>riflessione<\/strong> e <strong>creazione<\/strong>. Anche qui un set di tre approfondimenti:<\/span><\/p>\n<ul>\n<li><b>Observe<\/b><\/li>\n<li><b>Reflect<\/b><\/li>\n<li><b>Make<\/b><\/li>\n<\/ul>\n<h2 id=\"stoc-the-keys\" class=\"wpig-heading\"><strong>The Keys<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Le &#8220;<strong>chiavi<\/strong>&#8221; per <strong>proseguire<\/strong> correttamente con il <strong>progetto<\/strong>, <strong>superare le difficolt\u00e0<\/strong>, <strong>allineare il team<\/strong>, <strong>lavorare<\/strong> con gli <strong>stakeholder<\/strong> e sopratutto cominciare a <strong>testare con gli utenti reali<\/strong>. IBM identifica i tre momenti di confronto\/aggiornamento:<\/span><\/p>\n<ul>\n<li><b>Hills<\/b><\/li>\n<li><b>Playbacks<\/b><\/li>\n<li><b>Sponsor Users<\/b><\/li>\n<\/ul>\n<h2 id=\"stoc-in-pratica\" class=\"wpig-heading\"><strong>In pratica<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019<a href=\"http:\/\/www.ibm.com\/design\/thinking\/\" target=\"_blank\" rel=\"noopener\">IBM Design Thinking<\/a> \u00e8 un framework da <strong>utilizzare in bundle con la metodologia agile<\/strong>.<br \/>\n<\/span><span style=\"font-weight: 400;\">Ovviamente ogni team lavora in modalit\u00e0 diversa, poich\u00e9 la collaborazione <strong>Human 2 Human<\/strong> viene applicata in una <strong>miriade di modi diversi<\/strong>.<br \/>\n<\/span><span style=\"font-weight: 400;\">Ovviamente per vedere se il framework \u00a0funziona correttamente <strong>bisogna provarlo<\/strong>, ma a colpo d\u2019occhio <strong>lo vedo molto articolato e denso<\/strong>.<br \/>\n<\/span><span style=\"font-weight: 400;\">A confronto dei <strong>Google Design Sprint<\/strong>, che utilizziamo gi\u00e0 in <strong><a href=\"https:\/\/www.intesys.it\/\" target=\"_blank\" rel=\"noopener\">Intesys<\/a><\/strong> sui progetti complessi, l\u2019IBM Design Thinking \u00e8 molto pragmatico e strutturato (d\u2019altronde \u00e8 nato da IBM). <strong>Ma come prima versione vale la pena di un approfondimento operativo.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM e lo Human Centered Design. Un framework ed un sito totalmente dedicato alle pratiche di Design Thinking per sviluppare ed ottimizzare progetti.<\/p>\n","protected":false},"author":44,"featured_media":1523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[227,687],"class_list":{"0":"post-1515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-design-thinking","9":"tag-user-centered-design"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IBM Design Thinking - Come sviluppare ed ottimizzare team e progetti<\/title>\n<meta name=\"description\" content=\"IBM e lo Human Centered Design. 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