{"id":15291,"date":"2025-04-28T14:31:25","date_gmt":"2025-04-28T12:31:25","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=15291"},"modified":"2026-03-23T10:40:38","modified_gmt":"2026-03-23T09:40:38","slug":"il-valore-della-accessibilita-digitale-e-perche-integrarla-nei-progetti","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/design\/il-valore-della-accessibilita-digitale-e-perche-integrarla-nei-progetti\/","title":{"rendered":"Il valore dell\u2019accessibilit\u00e0 digitale e perch\u00e9 integrarla in ogni progetto"},"content":{"rendered":"<p><div id='wpig-contents' class='wpig-contents wpig-number-list wpig-no-hierarachy wpig-sidebar-widget wpig-style-1'><span class='wpig-headline'>Indice dei contenuti<\/span><!-- Table of Contents --><div id='wpig-table-of-content' class='wpig-table-of-content' ><ol><li class='stoc-accessibilita-digitale-un-ambito-in-continua-evoluzione'><a href='#stoc-accessibilita-digitale-un-ambito-in-continua-evoluzione'>Accessibilit\u00e0 digitale, un ambito in continua evoluzione<\/a><\/li><li class='stoc-perche-investire-in-accessibilita-digitale-obbligo-od-opportunita'><a href='#stoc-perche-investire-in-accessibilita-digitale-obbligo-od-opportunita'>Perch\u00e9 investire in accessibilit\u00e0 digitale: obbligo od opportunit\u00e0?<\/a><\/li><li class='stoc-come-valutare-laccessibilita-digitale-di-un-prodotto-esistente'><a href='#stoc-come-valutare-laccessibilita-digitale-di-un-prodotto-esistente'>Come valutare l\u2019accessibilit\u00e0 digitale di un prodotto esistente<\/a><\/li><li class='stoc-il-ruolo-di-intesys-e-laccessibilita-by-default'><a href='#stoc-il-ruolo-di-intesys-e-laccessibilita-by-default'>Il ruolo di Intesys e l\u2019accessibilit\u00e0 by default<\/a><\/li><\/ol><\/div><!-- END OF Table of Contents --><\/div><\/p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Il digitale \u00e8 una componente chiave della vita quotidiana. Applicazioni, piattaforme e servizi digitali permeano le attivit\u00e0 personali e lavorative, diventando spesso il principale canale di accesso a funzioni critiche: prenotazioni sanitarie, gestione finanziaria, servizi pubblici, formazione e lavoro.<br \/>\nI servizi digitali devono essere fruibili dal 100% degli utenti a cui si rivolgono. E questo non \u00e8 solo buon senso, ma un requisito fondamentale per l\u2019efficacia, l\u2019inclusivit\u00e0 e la sostenibilit\u00e0 di qualsiasi prodotto software. Ecco perch\u00e9 oggi si parla molto di accessibilit\u00e0 digitale e, complici i recenti interventi normativi, se ne parler\u00e0 sempre di pi\u00f9 nel prossimo futuro.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 id=\"stoc-accessibilita-digitale-un-ambito-in-continua-evoluzione\" class=\"wpig-heading\">Accessibilit\u00e0 digitale, un ambito in continua evoluzione<\/h2>\n<p>I numeri parlano chiaro: solo in Italia, <a href=\"https:\/\/disabilitaincifre.istat.it\/dawinciMD.jsp\" target=\"_blank\" rel=\"noopener\">secondo l\u2019ISTAT, quasi 3 milioni di persone vivono con disabilit\u00e0<\/a> che comportano <strong>limitazioni importanti alle attivit\u00e0 quotidiane<\/strong>, e oltre 9 milioni con limitazioni meno gravi. A queste si sommano le disabilit\u00e0 temporanee, che possono colpire chiunque in modo trasversale, o anche solo situazioni contestuali che rendono difficile o impossibile l\u2019interazione con un\u2019interfaccia digitale.<\/p>\n<p>Prendendo in prestito la <a href=\"https:\/\/accessibilita.agid.gov.it\/#:~:text=L'accessibilit%C3%A0%20digitale%20%C3%A8%20la,promuove%20un%20ambiente%20digitale%20equo.\" target=\"_blank\" rel=\"noopener\">definizione di AgID, l\u2019accessibilit\u00e0 digitale<\/a> \u00e8 la \u201c<em>la capacit\u00e0 dei sistemi informatici, come siti web e app, di fornire servizi e informazioni utilizzabili da chiunque e in ogni situazione<\/em>\u201d. Tutto ci\u00f2 che viene concepito, sviluppato e distribuito in formato digitale deve poter essere <strong>utilizzato in modo pieno, efficace e autonomo da chiunque<\/strong>, a prescindere dalle proprie condizioni fisiche, sensoriali o cognitive.<\/p>\n<p><strong>L\u2019accessibilit\u00e0 digitale \u00e8 un ambito in continua evoluzione<\/strong>, sostenuto da una sensibilit\u00e0 crescente sia a livello culturale che normativo. In particolare, stiamo vivendo una fase di transizione, in cui la consapevolezza c\u2019\u00e8 ma l\u2019azione un po\u2019 meno: da un lato, infatti, le aziende dimostrano un interesse crescente verso l\u2019accessibilit\u00e0 &#8211; spesso spinto, almeno in prima battuta, da esigenze di compliance normativa &#8211; dall\u2019altro, i dati evidenziano una realt\u00e0 <strong>ancora distante dall\u2019obiettivo del 100% di accessibilit\u00e0<\/strong>. Per esempio, secondo le <a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener\">analisi di WebAIM<\/a> su un campione di un milione di homepage, <strong>il 79,1% presenta ancora testi con contrasto insufficiente<\/strong>, una barriera molto rilevante per decine di milioni di persone con patologie retiniche.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 id=\"stoc-perche-investire-in-accessibilita-digitale-obbligo-od-opportunita\" class=\"wpig-heading\">Perch\u00e9 investire in accessibilit\u00e0 digitale: obbligo od opportunit\u00e0?<\/h2>\n<p>Investire in <a href=\"https:\/\/www.intesys.it\/design\/design-per-accessibilita-digitale\/\" target=\"_blank\" rel=\"noopener\">accessibilit\u00e0 digitale<\/a> non \u00e8 solo una questione di responsabilit\u00e0 sociale: \u00e8 una leva strategica che impatta direttamente su compliance, inclusivit\u00e0, reach del prodotto e performance complessive. Le ragioni per cui un\u2019organizzazione dovrebbe adottare un approccio strutturato all\u2019accessibilit\u00e0 digitale sono diverse, e si estendono su pi\u00f9 livelli: normativo, tecnico, economico e reputazionale.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-gli-aspetti-legali-come-quelli-previsti-dalleuropean-accessibility-act\" class=\"wpig-heading\">Gli aspetti legali, come quelli previsti dall&#8217;European Accessibility Act<\/h3>\n<p>Il quadro normativo \u00e8 uno dei principali motori dell\u2019adozione dell\u2019accessibilit\u00e0 digitale.<\/p>\n<p>In Italia, il tema ha radici profonde. Gi\u00e0 nel 2004, con la Legge Stanca, sono stati introdotti i primi obblighi in materia di accessibilit\u00e0 per i siti web della Pubblica Amministrazione. Da allora, il dibattito si \u00e8 intensificato, portando alla definizione di riferimenti europei come la Direttiva UE 2016\/2102 e, a livello nazionale, alle <a href=\"https:\/\/trasparenza.agid.gov.it\/download\/6000.html\" target=\"_blank\" rel=\"noopener\">Linee Guida AgID sull\u2019Accessibilit\u00e0 degli strumenti informatici<\/a>.<\/p>\n<p>Nel mondo privato, il punto di svolta \u00e8 arrivato con il Decreto Semplificazioni (DL 76\/2020), che ha esteso alcuni degli obblighi della Legge 4\/2004 ai soggetti privati che offrono servizi al pubblico tramite siti o app, purch\u00e9 abbiano un fatturato medio superiore a 500 milioni di euro nei tre anni precedenti. Anche per queste aziende \u00e8 ora richiesta la Dichiarazione di Accessibilit\u00e0.<\/p>\n<p>Il cambio di paradigma \u00e8 lo <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/policies\/justice-and-fundamental-rights\/disability\/union-equality-strategy-rights-persons-disabilities-2021-2030\/european-accessibility-act_en\" target=\"_blank\" rel=\"noopener\">European Accessibility Act<\/a> (Direttiva UE 2019\/882), entrato in vigore il 28 giugno 2025. Si tratta di una normativa ambiziosa, che punta a uniformare i requisiti di accessibilit\u00e0 in tutta l\u2019Unione Europea, estendendoli a un\u2019ampia gamma di prodotti e servizi digitali, anche fuori dal perimetro pubblico. L\u2019Italia ha recepito questa direttiva con il DL 27 maggio 2022, n. 82, introducendo anche sanzioni amministrative <strong>fino a 40 mila euro per le aziende non conformi<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-accessibilita-e-sostenibilita-un-rapporto-molto-stretto\" class=\"wpig-heading\">Accessibilit\u00e0 e sostenibilit\u00e0, un rapporto molto stretto<\/h3>\n<p>Investitori, stakeholder e consumatori prestano sempre pi\u00f9 attenzione ai valori che guidano le aziende, ed \u00e8 anche per questo che molte imprese integrano i <a href=\"https:\/\/www.intesys.it\/journal\/sostenibilita\/la-direttiva-csrd-e-il-futuro-della-sostenibilita-aziendale\/\">principi ESG nelle strategie di sviluppo<\/a>. Nel quadro della <a href=\"https:\/\/www.intesys.it\/sostenibilita-di-impresa\/\" target=\"_blank\" rel=\"noopener\">sostenibilit\u00e0 sociale<\/a> (la \u201cS\u201d di ESG), l\u2019accessibilit\u00e0 digitale ricopre un ruolo chiave: garantire l\u2019accesso ai servizi digitali a tutti significa <strong>promuovere inclusione, equit\u00e0 e pari opportunit\u00e0<\/strong>, tutti elementi fondamentali per una crescita responsabile.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-migliorare-lux-e-le-performance-di-business\" class=\"wpig-heading\">Migliorare l\u2019UX e le performance di business<\/h3>\n<p>L\u2019accessibilit\u00e0 non \u00e8 un requisito accessorio, ma <strong>deve essere un principio abilitante di qualsiasi prodotto digitale<\/strong>. Progettarlo per essere fruibile da tutti significa ottimizzare l\u2019esperienza utente, ampliare la propria audience e, in ultima analisi, aumentare le opportunit\u00e0 di conversione e vendita.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-accessibilita-come-leva-di-brand-reputation\" class=\"wpig-heading\">Accessibilit\u00e0 come leva di brand reputation<\/h3>\n<p>Un prodotto accessibile comunica attenzione, cura e responsabilit\u00e0. \u00c8 un segnale forte, che <strong>rafforza la fiducia nei confronti del brand<\/strong>, soprattutto in mercati dove l\u2019etica d\u2019impresa e la trasparenza sono fattori determinanti nelle scelte dei consumatori.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#000000&#8243; animated_gradient_bg=&#8221;true&#8221; animated_gradient_bg_color_1=&#8221;#0f33ce&#8221; animated_gradient_bg_color_2=&#8221;#8659f1&#8243; animated_gradient_bg_speed=&#8221;850&#8243; animated_gradient_bg_blending_mode=&#8221;organic&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; constrain_group_2=&#8221;yes&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;10304&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;35%&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h5 id=\"stoc-accessibilita-digitale\" class=\"wpig-heading\"><strong>ACCESSIBILIT\u00c0 DIGITALE<\/strong><\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Garantisci esperienze digitali accessibili per i tuoi prodotti e servizi&#8221; font_container=&#8221;tag:h3|font_size:34px|text_align:left|color:%23ffffff|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][nectar_btn size=&#8221;medium&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#ffffff&#8221; hover_color_override=&#8221;#17fdb4&#8243; hover_text_color_override=&#8221;#000000&#8243; icon_family=&#8221;none&#8221; text=&#8221;SCOPRI DI PI\u00d9&#8221; url=&#8221;https:\/\/www.intesys.it\/design\/design-per-accessibilita-digitale\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 id=\"stoc-come-valutare-laccessibilita-digitale-di-un-prodotto-esistente\" class=\"wpig-heading\">Come valutare l\u2019accessibilit\u00e0 digitale di un prodotto esistente<\/h2>\n<p>Molte aziende si domandano (e ci domandano) se il loro prodotto digitale sia accessibile. Per rispondere, c\u2019\u00e8 bisogno di un <strong>approccio rigoroso e basato su riferimenti normativi e tecnici chiari<\/strong>. In particolare, per la conformit\u00e0 allo European Accessibility Act, lo standard di riferimento \u00e8 l\u2019<a href=\"https:\/\/www.uni.com\/images\/stories\/uni\/allegati_norme\/UNIEN301549\/UNIEN301549_accessibile.pdf\" target=\"_blank\" rel=\"noopener\">EN 301 549<\/a>, che incorpora i criteri <a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\" target=\"_blank\" rel=\"noopener\">WCAG 2.1<\/a>.<\/p>\n<p>Da qui, parte un percorso strutturato che prevede la formazione di <strong>team multidisciplinari con competenze di UX\/UI design, sviluppo frontend e compliance<\/strong>. A livello operativo, per chi vuole adeguare un prodotto digitale gi\u00e0 online il primo passo \u00e8 l\u2019<strong>esecuzione di audit tecnici sul prodotto digitale<\/strong>, che comprendono test automatici e manuali e determinano un <strong>report di accessibilit\u00e0<\/strong>. A questo punto, diventa possibile effettuare una <em>gap analysis<\/em> dettagliata e, soprattutto, prioritizzare gli interventi, bilanciando impatto, effort e benefici. Mentre per chi deve realizzare un nuovo prodotto o servizio digitale, \u00e8 importante progettarlo gi\u00e0 accessibile, aspetto che oltre ad essere metodologicamente corretto, porta vantaggi sia a livello di sviluppo che di resa lato utente.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 id=\"stoc-il-ruolo-di-intesys-e-laccessibilita-by-default\" class=\"wpig-heading\">Il ruolo di Intesys e l\u2019accessibilit\u00e0 by default<\/h2>\n<p>Quando un\u2019azienda ci incarica di analizzare e di migliorare un prodotto digitale, ci facciamo carico di tutto il processo di cui sopra. Oltre a seguire queste tematiche da anni e ad aver aiutato i clienti a costruire consapevolezza, riteniamo che il nostro valore distintivo sia <strong>la capacit\u00e0 di coprire il tema dell\u2019accessibilit\u00e0 digitale (e i relativi progetti) a 360 gradi<\/strong> grazie a un ecosistema integrato di competenze di design, di sviluppo frontend, di produzione di contenuti accessibili, di delivery e di gestione del ciclo di vita del prodotto software.<\/p>\n<p>Quando partiamo da zero nello sviluppo di un applicativo, possiamo fare anche di pi\u00f9. In questi casi, infatti, <strong>adottiamo un approccio <em>accessibility by default<\/em><\/strong>, ovvero integriamo l\u2019accessibilit\u00e0 fin dalle primissime fasi del progetto, rendendola parte integrante di ogni scelta: dalla definizione dei requisiti al design, fino alla creazione dei contenuti e allo sviluppo frontend. In questo modo, <strong>l\u2019accessibilit\u00e0 non \u00e8 un\u2019aggiunta, ma diventa una caratteristica nativa del prodotto digitale<\/strong>, che ne valorizza la qualit\u00e0 senza alcuna ripercussione sulle performance.<\/p>\n<p>Per noi, accessibilit\u00e0 significa quindi generare valore duraturo, sviluppare una cultura all\u2019interno dell\u2019organizzazione ed estenderla ai nostri clienti, aiutandoli a <strong>riconoscere tanto il valore etico quanto quello strategico delle loro scelte<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4 id=\"stoc-vuoi-realizzare-o-migliorare-laccessibilita-digitale-di-un-prodotto-o-di-un-servizio-parlane-con-il-nostro-team-di-esperti\" class=\"wpig-heading\">Vuoi realizzare o migliorare l&#8217;accessibilit\u00e0 digitale di un prodotto o di un servizio? Parlane con il nostro team di esperti!<\/h4>\n[\/vc_column_text][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#0f33ce&#8221; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;none&#8221; text=&#8221;CONTATTACI PER UNA CONSULENZA&#8221; margin_top=&#8221;10&#8243; url=&#8221;https:\/\/www.intesys.it\/contattaci\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":50,"featured_media":15298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24,25,27,28],"tags":[108,167,789,689,687],"class_list":{"0":"post-15291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-digital-transformation","9":"category-information-technology","10":"category-sostenibilita","11":"tag-brand-experience","12":"tag-content-design","13":"tag-progettazione-digitale","14":"tag-user-experience","15":"tag-user-centered-design"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il valore dell\u2019accessibilit\u00e0 digitale e perch\u00e9 integrarla sempre<\/title>\n<meta name=\"description\" content=\"L\u2019accessibilit\u00e0 digitale non \u00e8 soltanto un obbligo, bens\u00ec una scelta etica e strategica al tempo stesso. 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