{"id":15446,"date":"2025-07-10T11:32:46","date_gmt":"2025-07-10T09:32:46","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=15446"},"modified":"2026-03-20T09:45:08","modified_gmt":"2026-03-20T08:45:08","slug":"come-progettare-siti-web-che-convertono","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/digital-transformation\/come-progettare-siti-web-che-convertono\/","title":{"rendered":"Progettare siti web che convertono: il nostro metodo per creare valore"},"content":{"rendered":"<p><div id='wpig-contents' class='wpig-contents wpig-number-list wpig-no-hierarachy wpig-sidebar-widget wpig-style-1'><span class='wpig-headline'>Indice dei contenuti<\/span><!-- Table of Contents --><div id='wpig-table-of-content' class='wpig-table-of-content' ><ol><li class='stoc-da-un-sito-vetrina-a-uno-strumento-di-business'><a href='#stoc-da-un-sito-vetrina-a-uno-strumento-di-business'>Da un sito vetrina a uno strumento di business<\/a><\/li><li class='stoc-progettare-siti-web-che-convertono-il-metodo-intesys'><a href='#stoc-progettare-siti-web-che-convertono-il-metodo-intesys'>Progettare siti web che convertono: il metodo Intesys<\/a><\/li><\/ol><\/div><!-- END OF Table of Contents --><\/div><\/p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Oggi, progettare un sito web aziendale \u00e8 un\u2019attivit\u00e0 molto diversa rispetto a qualche anno fa. Se un tempo era sufficiente una vetrina ben progettata per raccontare l\u2019azienda e i suoi prodotti\/servizi, oggi il sito web \u00e8 considerato a tutti gli effetti un asset strategico, uno strumento con cui intercettare bisogni, generare contatti e accompagnare gli utenti lungo il percorso di relazione con il brand. Ovviamente, questo apre una serie di sfide del tutto sconosciute anche solo un decennio fa.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 id=\"stoc-da-un-sito-vetrina-a-uno-strumento-di-business\" class=\"wpig-heading\">Da un sito vetrina a uno strumento di business<\/h2>\n<p>Un tempo, la <strong>progettazione di un sito web<\/strong> era un\u2019attivit\u00e0 tutto sommato lineare: si raccoglievano i requisiti, si definiva una struttura, si presentavano alcune proposte grafiche e si procedeva con lo sviluppo.<\/p>\n<p>Oggi, coerentemente con quanto appena detto, le aziende cercano uno <strong>strumento capace di generare visibilit\u00e0, posizionamento, lead e opportunit\u00e0 di vendita<\/strong>, cosa che rende tutto molto pi\u00f9 complesso. I committenti, e in particolare le loro divisioni marketing, chiedono che il sito &#8211; oltre a raccontare correttamente il brand, i suoi valori, i prodotti e i servizi &#8211; supporti al meglio le campagne attive, offra insight su come si comportano gli utenti e, soprattutto, sia in grado di <strong>indirizzare il visitatore in un percorso che lo faccia <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/come-integrare-il-know-how-delle-pmi-nelle-strategie-di-lead-generation\/\">diventare contatto<\/a>, poi prospect e infine cliente<\/strong>.<\/p>\n<p>Non si pu\u00f2 rispondere a tutte queste esigenze con un team di sviluppo e qualche graphic designer: ci vogliono anche <strong>esperti di UX e di Visual UI, di <a href=\"https:\/\/www.intesys.it\/design\/design-per-accessibilita-digitale\/\" target=\"_blank\" rel=\"noopener\">accessibilit\u00e0 digitale<\/a>, di <a href=\"https:\/\/www.intesys.it\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing digitale<\/a> e di conversione<\/strong>, oltre a strumenti e piattaforme che consentano di disegnare e implementare <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/cliente-al-centro-conosci-i-tuoi-utenti-tramite-il-customer-journey\/\">customer journey<\/a> articolati, di monitorarli, di automatizzare molte attivit\u00e0 e di personalizzare l\u2019esperienza dell\u2019utente. Per questo, in Intesys abbiamo affiancato alle nostre competenze storiche \u2013 legate allo sviluppo di sistemi software complessi &#8211; <strong>tutte le professionalit\u00e0 necessarie a dare vita ad asset digitali orientati alla conversione e al valore concreto<\/strong>. Non <em>siti vetrina<\/em>, ma strumenti di business veri e propri.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 id=\"stoc-progettare-siti-web-che-convertono-il-metodo-intesys\" class=\"wpig-heading\">Progettare siti web che convertono: il metodo Intesys<\/h2>\n<p>Le competenze sono fondamentali, ma la vera differenza non la fa solo il <em>chi<\/em>, bens\u00ec il <em>come<\/em>. Mettere insieme sviluppatori, designer, marketer e strategist non basta se non si \u00e8 in grado di farli lavorare in sinergia, con <strong>obiettivi chiari e, soprattutto, con un <a href=\"https:\/\/www.intesys.it\/journal\/information-technology\/ottimizzare-i-progetti-digitali-con-il-design\/\" target=\"_blank\" rel=\"noopener\">metodo condiviso<\/a><\/strong>.<\/p>\n<p>In Intesys seguiamo un percorso progettuale chiaro e strutturato, pensato per <strong>bilanciare al meglio tutte le esigenze del cliente<\/strong>, che molto spesso si aspetta un sito visivamente curato, con performance elevate, un\u2019esperienza utente fluida, contenuti ricchi, insight misurabili e una gestione semplice e autonoma. Avere un metodo consolidato ci permette di fare delle scelte consapevoli, <strong>anche quando \u00e8 necessaria qualche rinuncia per mantenere l\u2019equilibrio complessivo<\/strong> e preservare l\u2019obiettivo finale.<\/p>\n<p>Nella maggior parte dei progetti, l\u2019obiettivo \u00e8 realizzare un sito che rappresenti in modo autentico <a href=\"https:\/\/www.intesys.it\/design\/approccio\/brand-experience-design\/\" target=\"_blank\" rel=\"noopener\">i valori e il posizionamento del brand<\/a>, e che al tempo stesso <strong>sia funzionale agli obiettivi di conversione stabiliti dall\u2019azienda<\/strong>. Ogni scelta progettuale &#8211; dall\u2019architettura alla UI &#8211; \u00e8 pensata per <a href=\"https:\/\/www.intesys.it\/design\/approccio\/user-experience-design\/\" target=\"_blank\" rel=\"noopener\">offrire un\u2019esperienza utente coerente, fluida<\/a> e capace di accompagnarlo lungo il percorso di relazione con il brand. Un esempio \u00e8 il lavoro che abbiamo fatto per il <a href=\"https:\/\/www.intesys.it\/portfolio\/website-redesign-in-un-ecosistema-inbound\/\" target=\"_blank\" rel=\"noopener\"><strong>redesign del sito<\/strong><\/a> di <a href=\"https:\/\/www.blmgroup.com\/it\/\" target=\"_blank\" rel=\"noopener\">BLM Group<\/a>: ordinato, fluido, completo e in grado di supportare gli obiettivi di marketing dell\u2019azienda.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;12863&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#1e1e1e&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; constrain_group_2=&#8221;yes&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;10304&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;custom&#8221; max_width_custom=&#8221;35%&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h5 id=\"stoc-il-caso-blm-group\" class=\"wpig-heading\">IL CASO BLM GROUP<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=&#8221;Progettare un nuovo sito web e trasformarlo nel fulcro di un ecosistema di conversione marketing&#8221; font_container=&#8221;tag:h3|font_size:34px|text_align:left|color:%23ffffff|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][nectar_btn size=&#8221;medium&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#ffffff&#8221; hover_color_override=&#8221;#17fdb4&#8243; hover_text_color_override=&#8221;#000000&#8243; icon_family=&#8221;none&#8221; text=&#8221;LEGGI IL CASO STUDIO&#8221; margin_top=&#8221;30&#8243; url=&#8221;https:\/\/www.intesys.it\/portfolio\/website-redesign-in-un-ecosistema-inbound\/&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-1-co-design-il-punto-di-partenza-e-lascolto\" class=\"wpig-heading\">1. Co-design: il punto di partenza \u00e8 l\u2019ascolto<\/h3>\n<p>Ogni progetto web efficace parte dall\u2019ascolto. <strong>La prima \u00e8 quindi una fase di <a href=\"https:\/\/www.intesys.it\/co-design-workshop\/\" target=\"_blank\" rel=\"noopener\">co-design<\/a><\/strong>, durante la quale coinvolgiamo tutte le funzioni aziendali chiave, e soprattutto <strong>marketing, comunicazione, vendite e IT<\/strong>.<\/p>\n<p>Come anticipato, non si pu\u00f2 trattare di una semplice raccolta di requisiti, bens\u00ec di un confronto strutturato e guidato, pensato per <a href=\"https:\/\/www.intesys.it\/design\/design-thinking-google-design-sprint\/\" target=\"_blank\" rel=\"noopener\">mettere a fuoco <strong>obiettivi, esigenze operative e aspettative<\/strong><\/a> sull\u2019<strong>esperienza utente<\/strong>. Il contributo della forza vendita, in particolare, \u00e8 spesso determinante, perch\u00e9 la conoscenza diretta del cliente e delle sue esigenze ci permette di definire le <em>buyer personas<\/em>, quando non \u00e8 possibile fare attivit\u00e0 di User Research quali questionari o <a href=\"https:\/\/www.intesys.it\/journal\/design\/indagine-con-gli-utenti-come-funziona-e-come-puo-migliorare-l-usabilita-di-un-area-clienti\/\">interviste<\/a>, e di iniziare a ragionare sulla <strong>struttura, sulle priorit\u00e0 informative, sui contenuti, sui percorsi di navigazione<\/strong> e su altri elementi chiave della futura UX.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-2-sviluppo-dellarchitettura-dellinformazione\" class=\"wpig-heading\">2. Sviluppo dell\u2019architettura dell\u2019informazione<\/h3>\n<p>Sulla base degli input emersi e della formalizzazione delle <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/come-definire-una-buyer-persona-efficace-in-7-step\/\">buyer personas<\/a>, <strong>sviluppiamo l\u2019architettura dell\u2019informazione<\/strong>, ovvero una mappa dei contenuti che tiene conto delle reali modalit\u00e0 di accesso al sito: da Google, da landing page, da campagne adv o da newsletter, pi\u00f9 raramente da homepage. Per questo, ogni pagina centrale viene <strong>progettata come entry point<\/strong>, cio\u00e8 come punto di accesso autonomo, con <strong>contenuti contestuali, call to action pertinenti e percorsi di navigazione chiari<\/strong>. L\u2019architettura, infine, si traduce in una proposta concreta di menu di navigazione, realizzato per accompagnare l\u2019utente in un\u2019esperienza completa con il minor numero possibile di frizioni.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-3-approccio-mobile-first-senza-compromessi\" class=\"wpig-heading\">3. Approccio mobile-first senza compromessi<\/h3>\n<p>Tutti i nostri progetti web adottano l\u2019<strong>approccio <em>mobile-first<\/em><\/strong><em>.<\/em> Quello che una volta era un limite progettuale, ovvero lo spazio ristretto dei display mobile, oggi diventa un\u2019opportunit\u00e0: <strong>schermi sempre pi\u00f9 grandi<\/strong> ci permettono di <strong>sviluppare percorsi di navigazione pi\u00f9 articolati, interfacce pi\u00f9 ricche e interazioni pi\u00f9 coinvolgenti<\/strong> senza compromettere la chiarezza o la semplicit\u00e0 d\u2019uso. Al tempo stesso, non trascuriamo mai la versione desktop, che in molti settori \u2013 in particolare nel B2B \u2013 continua ad avere un ruolo chiave.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-4-funzionalita-che-generano-valore\" class=\"wpig-heading\">4. Funzionalit\u00e0 che generano valore<\/h3>\n<p>Accanto ai contenuti informativi, progettiamo funzionalit\u00e0 <strong>pensate per attivare la relazione tra il visitatore e il brand<\/strong>. Ci riferiamo, ad esempio, a wizard guidati per la richiesta di preventivo, a configuratori e simulatori, o ad <strong><a href=\"https:\/\/www.intesys.it\/journal\/design\/come-ai-puo-migliorare-user-experience\/\">assistenti virtual<\/a>i capaci di semplificare la navigazione<\/strong>. Non sono elementi accessori, bens\u00ec componenti strategici del customer journey che aiutano l\u2019utente a trovare rapidamente ci\u00f2 che cerca, a <strong>risparmiare tempo e a sentirsi seguito<\/strong>, oltre ad essere leve preziose per raccogliere dati e migliorare la qualit\u00e0 delle lead.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-5-prototipi-e-visual-design\" class=\"wpig-heading\">5. Prototipi e visual design<\/h3>\n<p>Una volta definita l\u2019architettura e identificate le funzionalit\u00e0, progettiamo e presentiamo l\u2019<a href=\"https:\/\/www.intesys.it\/journal\/information-technology\/ottimizzare-i-progetti-digitali-con-il-design\/\" target=\"_blank\" rel=\"noopener\">esperienza utente utilizzando<strong> wireframe navigabili<\/strong><\/a>, che ci permettono di <strong>testare la logica del sito, verificarne l\u2019intuitivit\u00e0<\/strong> e costruire una base solida per le fasi successive. Nei progetti pi\u00f9 articolati sviluppiamo anche prototipi interattivi, utili per simulare l\u2019esperienza completa e <strong>raccogliere feedback prima di sviluppare la UI definitiva<\/strong>. Solo dopo aver validato struttura e flussi passiamo alla progettazione visiva, rispettando le <a href=\"https:\/\/www.intesys.it\/journal\/design\/rinnovare-la-digital-brand-identity-il-caso-della-multiutility-egea\/\">brand <em>guidelines<\/em><\/a> del cliente e <strong>integrando soluzioni coerenti con l\u2019identit\u00e0 aziendale<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 id=\"stoc-6-integrazione-con-strumenti-di-marketing-automation\" class=\"wpig-heading\">6. Integrazione con strumenti di marketing automation<\/h3>\n<p>Ogni sito che progettiamo vuole<strong> trasformare una visita in un\u2019opportunit\u00e0 di relazione con l\u2019azienda<\/strong>. La struttura, i percorsi di navigazione e i template di pagina sono finalizzati a ci\u00f2, ma per massimizzare l\u2019efficacia bisogna <strong>integrare il sito con piattaforme di <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/approccio-strategia-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a><\/strong>. Questi strumenti, come <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/lead-management-ruolo-marketing-automation\/\">Hubspot<\/a>, permettono di tracciare il comportamento dell\u2019utente, personalizzare le interazioni, gestire le lead in modo strutturato e alimentare il <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/il-ruolo-dei-sales-nella-definizione-delle-strategie-di-marketing\/\">lavoro delle funzioni marketing e sales<\/a> con <a href=\"https:\/\/www.intesys.it\/journal\/marketing-e-commerce\/come-fare-analisi-dati-aziendali\/\"><strong>dati concreti<\/strong> e utili a prendere decisioni<\/a> migliori. Cos\u00ec, il sito diventa non soltanto uno strumento di business, ma uno dei pi\u00f9 potenti in assoluto.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Un approccio sinergico e integrato come quello proposto da Intesys permette di coniugare le <strong>esigenze di fruibilit\u00e0, integrazione e qualit\u00e0 tecnica di un sito web con quelle di usabilit\u00e0 e di conversione<\/strong>. Scegliere di lavorare con noi significa affidarsi a un team con una<strong> comprovata esperienza<\/strong>, composto da professionisti che coniugano <strong>competenze complementari per realizzare \u2013 o migliorare \u2013 un sito web<\/strong> che non sia una <em>vetrina<\/em>, bens\u00ec uno strumento in grado di portare benefici concreti, come maggiore visibilit\u00e0, contatti qualificati e nuove opportunit\u00e0 di vendita, <strong>allineato alle vere esigenze del business<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4 id=\"stoc-se-vuoi-aggiornare-o-realizzare-un-sito-che-supporti-efficacemente-le-tue-attivita-di-business-contattaci-e-richiedi-una-call-gratuita-con-un-nostro-esperto\" class=\"wpig-heading\">Se vuoi aggiornare o realizzare un sito che supporti efficacemente le tue attivit\u00e0 di business, contattaci e richiedi una call gratuita con un nostro esperto.<\/h4>\n[\/vc_column_text][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#0f33ce&#8221; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;none&#8221; text=&#8221;CONTATTA UN ESPERTO&#8221; 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