{"id":197,"date":"2015-02-03T09:00:14","date_gmt":"2015-02-03T08:00:14","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=197"},"modified":"2022-02-28T16:11:21","modified_gmt":"2022-02-28T15:11:21","slug":"l-ascesa-del-chief-digital-officer","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/digital-transformation\/l-ascesa-del-chief-digital-officer\/","title":{"rendered":"L&#8217;ascesa del Chief Digital Officer"},"content":{"rendered":"<p><\/p><p>Negli ultimi 2 anni, grandi aziende del calibro di <strong>L&#8217;Oreal, Starbucks, Aviva,<\/strong> comprendendo gli effetti diretti sul business della <strong>transazione digitale<\/strong> in atto, si sono organizzate affidandosi ad una specifica funzione aziendale (fonte <a href=\"http:\/\/www.chiefdigitalofficer.net\/the-market-for-chief-digital-officers-heats-up\/\" target=\"_blank\" rel=\"noopener\">Chief Digital Officer<\/a>).<\/p>\n<p>La figura del <strong>Chief Digital Officer (CDO)<\/strong> si rende necessaria per far dialogare costruttivamente le differenti visioni che le funzioni di Sales, Marketing, IT e Customer Service, cercando di fatto di <strong>superare l&#8217;attuale concetto di divisioni aziendali<\/strong>. A conferma di questo i primi CDO, dopo alcuni anni nel ruolo, sono stati promossi al ruolo di CEO.<\/p>\n<p><strong>Quali caratteristiche deve avere un CDO?<br \/>\n<\/strong><\/p>\n<p>Sicuramente, quindi, il CDO deve avere delle caratteristiche trasversali, Gartner le riassume cos\u00ec:<\/p>\n<ul>\n<li><strong>Lavora con il Board<\/strong>: CEO, CIO (Chief Information Officer) e CMO (Chief Marketing Officer), per creare la <strong>Digital Vision<\/strong><\/li>\n<li>Identifica e valuta gli <strong>asset digitali aziendali<\/strong> e le loro forze e debolezze<\/li>\n<li>Definisce e guida lo sviluppo della <strong>Strategia di Digital Business<\/strong><\/li>\n<li>Agisce come &#8220;champion&#8221; per guidare i <strong>c<\/strong><strong>ambiamenti organizzativi<\/strong> all&#8217;interno dell&#8217;azienda e promuove con l&#8217;HR i digital talent<\/li>\n<li><strong>Definisce e misura le metriche<\/strong> che rappresentano i progressi dei &#8220;Digital Goals&#8221;<\/li>\n<li>Segue i <strong>trend emergenti<\/strong> del Digital Business, modelli e tecnologie, gestendo il team di analyst e ricercatori<\/li>\n<li>Agisce come partner con l&#8217;organizzazione IT per <strong>sviluppare soluzioni di digital business<\/strong><\/li>\n<\/ul>\n<p><strong>Tra Marketing e IT<\/strong><\/p>\n<p>L&#8217;esplosione di tecnologie, servizi, applicazioni e opportunit\u00e0&nbsp; di marketing sta sicuramente creando un <strong>nuovo livello di complessit\u00e0&nbsp;<\/strong> tra i concetti di marketing e IT.<br \/>\nDa un lato vi sono infinite opportunit\u00e0&nbsp; di marketing (mobile marketing, pubblicit\u00e0&nbsp; online, SEO, Video, content Loyalty program, gamification, automation e personalization) dall&#8217;altro, invece, sorge la necessit\u00e0&nbsp; di creare strutture concettuali e teconologiche via via pi\u00f9 solide e adeguate.<\/p>\n<p>Forse alcuni si sono riconosciuti nelle caratteristiche richieste ad un CDO, pronti a cogliere la sfida?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nuova figura dello Chief Digital Officer, caratteristiche e opportunit\u00e0\u00a0 tra marketing e IT.<\/p>\n","protected":false},"author":42,"featured_media":437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[133],"class_list":{"0":"post-197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-transformation","8":"tag-chief-digital-officer"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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