{"id":5986,"date":"2019-06-13T09:14:56","date_gmt":"2019-06-13T07:14:56","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=5986"},"modified":"2022-02-28T18:12:09","modified_gmt":"2022-02-28T17:12:09","slug":"il-design-thinking-al-di-la-dei-post-it","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/","title":{"rendered":"Il Design Thinking al di l\u00e0 dei post-it"},"content":{"rendered":"<p><div id='wpig-contents' class='wpig-contents wpig-number-list wpig-no-hierarachy wpig-sidebar-widget wpig-style-1'><span class='wpig-headline'>Indice dei contenuti<\/span><!-- Table of Contents --><div id='wpig-table-of-content' class='wpig-table-of-content' ><ol><li class='stoc-il-design-thinking-nel-settore-it'><a href='#stoc-il-design-thinking-nel-settore-it'>Il Design Thinking nel settore IT<\/a><\/li><li class='stoc-dal-design-thinking-alla-delivery-tecnologica'><a href='#stoc-dal-design-thinking-alla-delivery-tecnologica'>Dal Design (Thinking) alla Delivery (tecnologica)<\/a><\/li><\/ol><\/div><!-- END OF Table of Contents --><\/div><\/p><p><span data-contrast=\"auto\">Il Design Thinking, approccio human-centered per individuare soluzioni innovative orientate ai bisogni delle persone, attraversa\u00a0un momento di notevole popolarit\u00e0. Il termine, infatti, \u00e8 molto<\/span><span data-contrast=\"auto\">\u00a0in voga nell\u2019ambiente digitale,<\/span><span data-contrast=\"auto\">\u00a0non solo tra coloro che utilizzano questo approccio<\/span><span data-contrast=\"auto\">\u00a0quotidianamente<\/span><span data-contrast=\"auto\">, ma anche tra\u00a0<\/span><span data-contrast=\"auto\">chi ne\u00a0<\/span><span data-contrast=\"auto\">ha sentito parlare e\u00a0vorrebbe\u00a0intraprendere\u00a0i propri progetti\u00a0adottando\u00a0<\/span><span data-contrast=\"auto\">questa\u00a0<\/span><span data-contrast=\"auto\">modalit\u00e0 di lavoro.<\/span><\/p>\n<p><span data-contrast=\"auto\">Tuttavia\u00a0<\/span><span data-contrast=\"auto\">attorno a<\/span><span data-contrast=\"auto\">l tema c\u2019\u00e8 ancora\u00a0<\/span>molta confusione<span data-contrast=\"auto\">: m<\/span><span data-contrast=\"auto\">olti\u00a0<\/span><span data-contrast=\"auto\">non esperti\u00a0<\/span><span data-contrast=\"auto\">o novizi\u00a0<\/span><span data-contrast=\"auto\">collegano\u00a0<\/span><span data-contrast=\"auto\">questa<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">buzzword<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">con l\u2019<\/span><span data-contrast=\"auto\">immagin<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">comune\u00a0<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">\u00a0post-it a<\/span><span data-contrast=\"auto\">ppes<\/span><span data-contrast=\"auto\">i\u00a0<\/span><span data-contrast=\"auto\">ai<\/span><span data-contrast=\"auto\">\u00a0muri<\/span><span data-contrast=\"auto\">\u00a0durante riunioni \u201cfiume\u201d. <\/span><\/p>\n<p><span data-contrast=\"auto\">Per apprendere appieno le potenzialit\u00e0 del Design Thinking, <\/span><span data-contrast=\"auto\">andando oltre l\u2019immaginario comune, prendiamo a prestito alcuni dati della ricerca condotta dai ricercatori del <strong>Politecnico di Milano e dall&#8217;Osservatorio<\/strong>:\u00a0\u201c<a href=\"https:\/\/www.osservatori.net\/it_it\/osservatori\/design-thinking-for-business\" target=\"_blank\" rel=\"noopener\">Design Thinking for Business<\/a>\u201d, report annuale, a cui abbiamo partecipato attivamente,\u00a0da cui sono emerse alcune riflessioni\u00a0interessanti\u00a0sul tema\u00a0della\u00a0<a href=\"https:\/\/www.intesys.it\/portfolio\/ottimizzare-il-processo-di-vendita-b2b-con-un-configuratore-di-prodotto\/\" target=\"_blank\" rel=\"noopener\">Digital Transformation<\/a>.<\/span><\/p>\n<p><span data-contrast=\"auto\">Alla ricerca hanno contribuito\u00a0<\/span><span data-contrast=\"auto\">2<\/span><span data-contrast=\"auto\">15\u00a0<\/span><span data-contrast=\"auto\">aziende operanti in vari settori industriali del mercato italiano<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">suddivis<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">\u00a0in\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><strong>Wannabe<\/strong><span data-contrast=\"auto\">\u201d, ossia\u00a0<\/span><span data-contrast=\"auto\">coloro che<\/span><span data-contrast=\"auto\">\u00a0adottano l&#8217;approccio del <a href=\"https:\/\/www.intesys.it\/realizzare-una-intranet-per-i-dipendenti-con-il-design-thinking\/\" target=\"_blank\" rel=\"noopener\">Design Thinking<\/a>\u00a0<\/span><span data-contrast=\"auto\">da meno di un anno e gli<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><strong>Adopters<\/strong><span data-contrast=\"auto\">\u201d, ossia\u00a0<\/span><span data-contrast=\"auto\">coloro<\/span><span data-contrast=\"auto\">\u00a0che lo utilizzano con successo d<\/span><span data-contrast=\"auto\">a pi\u00f9 di tre anni<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2 id=\"stoc-il-design-thinking-nel-settore-it\" class=\"wpig-heading\">Il Design Thinking nel settore IT<\/h2>\n<p><span data-contrast=\"auto\">I dati della ricerca del Politecnico di Milano confermano la grande attenzione\u00a0<\/span><span data-contrast=\"auto\">rivolta al Design Thinking<\/span><span data-contrast=\"auto\">\u00a0nel mondo dell\u2019<\/span><span data-contrast=\"auto\">I<\/span><span data-contrast=\"auto\">nformation\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">echnology<\/span><span data-contrast=\"auto\">. <\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Il\u00a0<\/span><strong>10,3% <\/strong>dei progetti che utilizzano tale approccio, infatti,<span data-contrast=\"auto\">\u00a0sono\u00a0<\/span><strong>sponsorizzati da figure aziendali legate all\u2019IT<\/strong><span data-contrast=\"auto\">.\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">I dipartimenti<\/span><span data-contrast=\"auto\">\u00a0IT\u00a0<\/span><span data-contrast=\"auto\">delle aziende\u00a0<\/span><b><span data-contrast=\"auto\">partecipa<\/span><\/b><b><span data-contrast=\"auto\">no<\/span><\/b><b><span data-contrast=\"auto\">\u00a0al 56.7% dei progetti<\/span><\/b><span data-contrast=\"auto\">\u00a0in cui viene applicato il\u00a0<\/span><span data-contrast=\"auto\">Design Thinking.<\/span><\/li>\n<li><span data-contrast=\"auto\">Secondo il 26,3% degli intervistati, nel settore IT\u00a0<\/span><span data-contrast=\"auto\">viene riconosciut<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0al Design Thinking<\/span><span data-contrast=\"auto\">\u00a0la\u00a0<\/span><b><span data-contrast=\"auto\">capacit\u00e0 di acquisire nuovi clienti.<\/span><\/b><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In generale<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0prendendo a riferimento tutti i settori analizzati (<\/span><span data-contrast=\"auto\">Assicurazioni e\u00a0<\/span><span data-contrast=\"auto\">F<\/span><span data-contrast=\"auto\">inanza, Energ<\/span><span data-contrast=\"auto\">ia<\/span><span data-contrast=\"auto\">, I<\/span><span data-contrast=\"auto\">nformation\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">echnology<\/span><span data-contrast=\"auto\">, Retail e Pubblica Amministrazione<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">, utilizzando un sistema di valutazione basato su una scala di\u00a0<\/span><span data-contrast=\"auto\">Likert<\/span><span data-contrast=\"auto\">\u00a0con valori tra 1 (fortemente in disaccordo) e 7 (completamente d\u2019accordo)<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">le persone\u00a0<\/span><span data-contrast=\"auto\">intervistate hanno affermato che\u00a0<\/span><span data-contrast=\"auto\">i\u00a0<\/span><b><span data-contrast=\"auto\">principali\u00a0<\/span><\/b><b><span data-contrast=\"auto\">obiettivi<\/span><\/b><b><span data-contrast=\"auto\">\u00a0per cui viene adottato il\u00a0<\/span><\/b><b><span data-contrast=\"auto\">D<\/span><\/b><b><span data-contrast=\"auto\">esign\u00a0<\/span><\/b><b><span data-contrast=\"auto\">T<\/span><\/b><b><span data-contrast=\"auto\">hinking<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">nei progetti\u00a0<\/span><span data-contrast=\"auto\">sono:<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">Progettare una nuova esperienza utente (5.7)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Predire<\/span><span data-contrast=\"auto\">\u00a0trends tecnologici (5.4)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Sviluppare una piattaforma\/ecosistema innovativa (5.3)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Il\u00a0<\/span><b><span data-contrast=\"auto\">settore IT<\/span><\/b><span data-contrast=\"auto\">\u00a0investe principalmente\u00a0<\/span><span data-contrast=\"auto\">in\u00a0<\/span><span data-contrast=\"auto\">D<\/span><span data-contrast=\"auto\">esign\u00a0<\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">hinking per risolvere problemi in maniera creativa<\/span><span data-contrast=\"auto\">, proponendo idee or<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">ginali e raccogliendo informazioni riguardo\u00a0<\/span><span data-contrast=\"auto\">i loro\u00a0<\/span><span data-contrast=\"auto\">utenti<\/span><span data-contrast=\"auto\">; in questo settore<\/span><span data-contrast=\"auto\">\u00a0i\u00a0<\/span><b><span data-contrast=\"auto\">principali 3 obiettivi<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">per cui viene utilizzato il Design Thinking\u00a0<\/span><span data-contrast=\"auto\">sono<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">P<\/span><span data-contrast=\"auto\">rogettare una nuova\u00a0<\/span><span data-contrast=\"auto\">user<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">experience<\/span><span data-contrast=\"auto\">\u00a0(5.6)<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Sviluppare un<\/span><span data-contrast=\"auto\">a piattaforma\/ecosistema innovativo<\/span><span data-contrast=\"auto\">\u00a0(5.2)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Rivolgersi alle esigenze specifiche dell\u2019utente<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">(5.09<\/span><span data-contrast=\"auto\">)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Le motivazioni per cui viene utilizzato il\u00a0<\/span><span data-contrast=\"auto\">Design Thinking nel settore IT\u00a0<\/span><span data-contrast=\"auto\">sono abbastanza in linea a quanto avviene in linea generale in tutti i settori coinvolti nella ricerca<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0ma il terzo gradino del podio mette l\u2019accento sui bisogni degli utenti.\u00a0 In questo settore, infatti, continua a crescere\u00a0<\/span><span data-contrast=\"auto\">l<\/span><span data-contrast=\"auto\">\u2019attenzione\u00a0<\/span><span data-contrast=\"auto\">all<\/span><span data-contrast=\"auto\">e persone<\/span><span data-contrast=\"auto\">\u00a0e<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">alle\u00a0<\/span><span data-contrast=\"auto\">loro<\/span><span data-contrast=\"auto\">\u00a0esigenze<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0come afferma anche il report annuale descrivendo come \u201cfondamentale\u201d il <a href=\"https:\/\/www.intesys.it\/journal\/digital-transformation\/persone-al-centro-della-digital-transformation-per-non-fallire\/\">porre al centro dei progetti gli utenti e le loro necessit\u00e0<\/a><\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h2 id=\"stoc-dal-design-thinking-alla-delivery-tecnologica\" class=\"wpig-heading\"><span data-ccp-props=\"{&quot;335559740&quot;:360}\">Dal Design (Thinking) alla Delivery (tecnologica)<\/span><\/h2>\n<p><span data-contrast=\"auto\">I<\/span><span data-contrast=\"auto\">\u00a0dati della ricerca<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">dimostrano il notevole\u00a0<\/span><b><span data-contrast=\"auto\">interesse del settore IT per il\u00a0<\/span><\/b><b><span data-contrast=\"auto\">Design Thinking. <\/span><\/b>T<span data-contrast=\"auto\">uttavia,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">applicare e<\/span><span data-contrast=\"auto\">\u00a0adottare\u00a0<\/span><span data-contrast=\"auto\">questo approccio<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">non basta da solo\u00a0<\/span><span data-contrast=\"auto\">per<\/span><span data-contrast=\"auto\">\u00a0raggiung<\/span><span data-contrast=\"auto\">ere<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">gli<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">obiettivi<\/span><span data-contrast=\"auto\">\u00a0aziendali e di progetto<\/span><span data-contrast=\"auto\">: o<\/span><span data-contrast=\"auto\">cco<\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\">re infatti andare\u00a0<\/span><span data-contrast=\"auto\">oltre<\/span><span data-contrast=\"auto\">\u00a0tutto ci\u00f2 che\u00a0<\/span><span data-contrast=\"auto\">\u00e8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">palese\u00a0<\/span><span data-contrast=\"auto\">per capire che<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">questo metodo<\/span><span data-contrast=\"auto\">\u00a0abilita le persone a portare un cambiamento digitale effettivo<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">e reale solo quando<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">vengono<\/span><span data-contrast=\"auto\">\u00a0co<\/span><span data-contrast=\"auto\">invol<\/span><span data-contrast=\"auto\">te<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">le figure tecniche<\/span><span data-contrast=\"auto\">\u00a0di sviluppo<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per questo \u00e8\u00a0<\/span><span data-contrast=\"auto\">fondamentale\u00a0<\/span><span data-contrast=\"auto\">accompagnare tutto <a href=\"https:\/\/www.intesys.it\/design\/design-thinking-google-design-sprint\/\">il processo di Design (<\/a><\/span><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">hinking) alla Delivery (tecnologica).\u00a0<\/span><b><span data-contrast=\"auto\">Attaccare<\/span><\/b><b><span data-contrast=\"auto\">\u00a0post-it in una sessione di brainstorming<\/span><\/b><b><span data-contrast=\"auto\">\u00a0non<\/span><\/b><b><span data-contrast=\"auto\">\u00a0significa fare\u00a0<\/span><\/b><b><span data-contrast=\"auto\">D<\/span><\/b><b><span data-contrast=\"auto\">esign\u00a0<\/span><\/b><b><span data-contrast=\"auto\">T<\/span><\/b><b><span data-contrast=\"auto\">hinking<\/span><\/b><span data-contrast=\"auto\">: \u00e8 necessario tradurre tutto il lavoro fatto nella fase di design\u00a0<\/span><span data-contrast=\"auto\">in artefatti realizzabili\u00a0<\/span><span data-contrast=\"auto\">e fattibili\u00a0<\/span><span data-contrast=\"auto\">tramite\u00a0<\/span><span data-contrast=\"auto\">lo sviluppo<\/span><span data-contrast=\"auto\">\u00a0tecnologico<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0In questo modo si pu\u00f2 avviare un percorso di trasformazione digitale e<\/span><span data-contrast=\"auto\">\u00a0si possono<\/span><span data-contrast=\"auto\">\u00a0raggiungere gli<\/span><span data-contrast=\"auto\">\u00a0obiettivi di progetto<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quando\u00a0<\/span><span data-contrast=\"auto\">strutturiamo i progetti facilitiamo\u00a0il passaggio senza frizioni dalla<\/span><span data-contrast=\"auto\">\u00a0fase di Design\u00a0<\/span><span data-contrast=\"auto\">alla<\/span><span data-contrast=\"auto\">\u00a0fattibilit\u00e0 realizzativ<\/span><span data-contrast=\"auto\">o-<\/span><span data-contrast=\"auto\">tecnic<\/span><span data-contrast=\"auto\">a,<\/span><span data-contrast=\"auto\">\u00a0mettendo in comunicazione fin\u00a0<\/span><span data-contrast=\"auto\">dai primi passi del progetto il design e lo sviluppo<\/span><span data-contrast=\"auto\">. Per un progetto di successo,\u00a0<\/span><span data-contrast=\"auto\">\u00e8\u00a0<\/span><span data-contrast=\"auto\">fondamentale\u00a0<\/span><span data-contrast=\"auto\">strutturare le lavorazioni di design\u00a0<\/span><span data-contrast=\"auto\">con un occhio immediato alla fase di<\/span><span data-contrast=\"auto\">\u00a0sviluppo<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">affinch\u00e9<\/span><span data-contrast=\"auto\">, dopo\u00a0<\/span><span data-contrast=\"auto\">i<\/span><span data-contrast=\"auto\">\u00a0post-it<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">ci\u00f2 che \u00e8 stato progettato non\u00a0<\/span><span data-contrast=\"auto\">riman<\/span><span data-contrast=\"auto\">ga<\/span><span data-contrast=\"auto\">\u00a0solo un esercizio di stile<\/span><span data-contrast=\"auto\">\u00a0e una visione di alto livello<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per realizzare progetti vincenti e intraprendere processi efficaci di\u00a0<\/span><span data-contrast=\"auto\">Digital Transformation \u00e8 necessario abbracciare il Design Thinking e la Delivery allo stesso modo e nello stesso\u00a0<\/span><span data-contrast=\"auto\">tempo; solo cos\u00ec si potranno implementare\u00a0<\/span><span data-contrast=\"auto\">soluzioni innovative in grado di creare valore<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">\u00a0[nectar_btn size=\"large\" open_new_tab=\"true\" button_style=\"regular\" button_color_2=\"Accent-Color\" color_override=\"#0f33ce\" solid_text_color_override=\"#ffffff\" icon_family=\"none\" button_id=\"\" text=\"Scopri il Design Thinking con 5 casi pratici\" margin_top=\"30\" url=\"https:\/\/www.intesys.it\/design-thinking-per-i-servizi-digitali\/?utm_source=journal&amp;utm_medium=cta&amp;utm_campaign=al%20di%20l%C3%A0%20dei%20post\"]\n<p style=\"text-align: left;\"><span data-ccp-props=\"{&quot;335559740&quot;:360}\">\u00a0<\/span><b><span data-contrast=\"auto\">*Nota metodologica<\/span><\/b><span data-contrast=\"auto\">: questo articolo non ha la pretesa di raccontare tutti i dati e la metodologia con cui sono stati raccolti; per questo rimandiamo al report completo:\u00a0<a href=\"https:\/\/www.osservatori.net\/it_it\/osservatori\/design-thinking-for-business\" target=\"_blank\" rel=\"noopener\">Design Thinking for Business<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Design Thinking, approccio human-centered per individuare soluzioni innovative orientate ai bisogni delle persone, attraversa\u00a0un&#8230;<\/p>\n","protected":false},"author":10,"featured_media":6002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24,25],"tags":[227,256],"class_list":{"0":"post-5986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-digital-transformation","9":"tag-design-thinking","10":"tag-digital-transformation"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il Design Thinking al di l\u00e0 dei post-it.<\/title>\n<meta name=\"description\" content=\"Design Thinking \u00e8 non \u00e8 solo attaccare i post-it in fase di brainstorming. E&#039; necessario tradurre il lavoro fatto in fase di design in artefatti fattibili tramite lo sviluppo tecnologico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Design Thinking al di l\u00e0 dei post-it.\" \/>\n<meta property=\"og:description\" content=\"Design Thinking \u00e8 non \u00e8 solo attaccare i post-it in fase di brainstorming. E&#039; necessario tradurre il lavoro fatto in fase di design in artefatti fattibili tramite lo sviluppo tecnologico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Intesys Journal\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T07:14:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-28T17:12:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicol\u00f2 De Uffici\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicol\u00f2 De Uffici\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/\",\"url\":\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/\",\"name\":\"Il Design Thinking al di l\u00e0 dei post-it.\",\"isPartOf\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png\",\"datePublished\":\"2019-06-13T07:14:56+00:00\",\"dateModified\":\"2022-02-28T17:12:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/656cbe5cb0b43009c4f9b871a9fee4bc\"},\"description\":\"Design Thinking \u00e8 non \u00e8 solo attaccare i post-it in fase di brainstorming. E' necessario tradurre il lavoro fatto in fase di design in artefatti fattibili tramite lo sviluppo tecnologico.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#primaryimage\",\"url\":\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png\",\"contentUrl\":\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png\",\"width\":1280,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.intesys.it\/journal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Il Design Thinking al di l\u00e0 dei post-it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.intesys.it\/journal\/#website\",\"url\":\"https:\/\/www.intesys.it\/journal\/\",\"name\":\"Intesys\",\"description\":\"Ogni settimana nuovi articoli dedicati al mondo della trasformazione digitale!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.intesys.it\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/656cbe5cb0b43009c4f9b871a9fee4bc\",\"name\":\"Nicol\u00f2 De Uffici\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4af509dd140d498fb6e91e1ea6ca001211434b448cda235717e6541a19765e0b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4af509dd140d498fb6e91e1ea6ca001211434b448cda235717e6541a19765e0b?s=96&d=mm&r=g\",\"caption\":\"Nicol\u00f2 De Uffici\"},\"description\":\"In Intesys Nicol\u00f2 progetta interfacce e servizi digitali a 360\u00b0: partendo da tecniche e approcci human-centered, co-progetta e definisce con gli stakeholder le migliori soluzioni innovative per le performance del business.\",\"url\":\"https:\/\/www.intesys.it\/journal\/autore\/nicolo-de-uffici\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il Design Thinking al di l\u00e0 dei post-it.","description":"Design Thinking \u00e8 non \u00e8 solo attaccare i post-it in fase di brainstorming. E' necessario tradurre il lavoro fatto in fase di design in artefatti fattibili tramite lo sviluppo tecnologico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/","og_locale":"it_IT","og_type":"article","og_title":"Il Design Thinking al di l\u00e0 dei post-it.","og_description":"Design Thinking \u00e8 non \u00e8 solo attaccare i post-it in fase di brainstorming. E' necessario tradurre il lavoro fatto in fase di design in artefatti fattibili tramite lo sviluppo tecnologico.","og_url":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/","og_site_name":"Intesys Journal","article_published_time":"2019-06-13T07:14:56+00:00","article_modified_time":"2022-02-28T17:12:09+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png","type":"image\/png"}],"author":"Nicol\u00f2 De Uffici","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Nicol\u00f2 De Uffici","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/","url":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/","name":"Il Design Thinking al di l\u00e0 dei post-it.","isPartOf":{"@id":"https:\/\/www.intesys.it\/journal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#primaryimage"},"image":{"@id":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png","datePublished":"2019-06-13T07:14:56+00:00","dateModified":"2022-02-28T17:12:09+00:00","author":{"@id":"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/656cbe5cb0b43009c4f9b871a9fee4bc"},"description":"Design Thinking \u00e8 non \u00e8 solo attaccare i post-it in fase di brainstorming. E' necessario tradurre il lavoro fatto in fase di design in artefatti fattibili tramite lo sviluppo tecnologico.","breadcrumb":{"@id":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#primaryimage","url":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png","contentUrl":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2019\/06\/designthinking_immagine_journal-1.png","width":1280,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/www.intesys.it\/journal\/design\/il-design-thinking-al-di-la-dei-post-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.intesys.it\/journal\/"},{"@type":"ListItem","position":2,"name":"Il Design Thinking al di l\u00e0 dei post-it"}]},{"@type":"WebSite","@id":"https:\/\/www.intesys.it\/journal\/#website","url":"https:\/\/www.intesys.it\/journal\/","name":"Intesys","description":"Ogni settimana nuovi articoli dedicati al mondo della trasformazione digitale!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intesys.it\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/656cbe5cb0b43009c4f9b871a9fee4bc","name":"Nicol\u00f2 De Uffici","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4af509dd140d498fb6e91e1ea6ca001211434b448cda235717e6541a19765e0b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4af509dd140d498fb6e91e1ea6ca001211434b448cda235717e6541a19765e0b?s=96&d=mm&r=g","caption":"Nicol\u00f2 De Uffici"},"description":"In Intesys Nicol\u00f2 progetta interfacce e servizi digitali a 360\u00b0: partendo da tecniche e approcci human-centered, co-progetta e definisce con gli stakeholder le migliori soluzioni innovative per le performance del business.","url":"https:\/\/www.intesys.it\/journal\/autore\/nicolo-de-uffici\/"}]}},"_links":{"self":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts\/5986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/comments?post=5986"}],"version-history":[{"count":1,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts\/5986\/revisions"}],"predecessor-version":[{"id":9888,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts\/5986\/revisions\/9888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/media\/6002"}],"wp:attachment":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/media?parent=5986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/categories?post=5986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/tags?post=5986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}