{"id":96,"date":"2014-08-19T09:00:21","date_gmt":"2014-08-19T07:00:21","guid":{"rendered":"https:\/\/www.intesys.it\/journal\/?p=96"},"modified":"2022-02-28T16:11:26","modified_gmt":"2022-02-28T15:11:26","slug":"hype-cycle-di-gartner-per-le-applicazioni-mobile","status":"publish","type":"post","link":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/","title":{"rendered":"Hype Cycle di Gartner delle App Mobile 2014"},"content":{"rendered":"<p><\/p><p>Gartner ha pubblicato a fine luglio un interessante report intitolato &#8220;<strong>Hype Cycle for Mobile Applications and Development, 2014&#8243;<\/strong>.<\/p>\n<p>Per chi ancora non lo sapesse, <strong>l&#8217;Hype Cycle<\/strong>&nbsp;\u00e8 uno strumento sviluppato da Gartner, per rappresentare su di un grafico, la maturit\u00e0 , il tasso d&#8217;adozione e l&#8217;impatto che una specifiche tecnologia avr\u00e0 &nbsp;sul mercato. A seconda del posizionamento di una tecnologia si pu\u00f2 intuire se questa \u00e8 matura o soltanto &#8220;pompata&#8221; dall&#8217;entusiasmo momentaneo.<\/p>\n<p>Nel report che vi ho citato si parla del <strong>mondo mobile<\/strong> e di ci\u00f2 che vi ruota attorno.<\/p>\n<p><a href=\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2015\/08\/hypecycle_mobile.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97\" src=\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2015\/08\/hypecycle_mobile.gif\" alt=\"Hypecycle Mobile\" width=\"724\" height=\"453\"><\/a><\/p>\n<p>Alcune tipologie di applicazioni che avranno un <strong>alto impatto sul business<\/strong> sono quelle attorno ai temi della Mobile Customer Service, Mobile Commerce, Mobile Advertising, Mobile Sales Force Automation. Un elemento comune per queste applicazioni \u00e8 la possibilit\u00e0 &nbsp;di fornire contenuti e informazioni agli utenti e ai &#8220;salespeople&#8221; nell&#8217;esatto momento in cui hanno bisogno di queste informazioni. Ricordate il mio post sul <strong>Mobile Mindshift<\/strong>? Il concetto \u00e8 quello.<\/p>\n<p>All&#8217;interno dell&#8217;hype cycle troviamo temi che stiamo gi\u00e0 &nbsp;trattando come BU e che si trovano all&#8217;interno del &#8220;<strong>Plateau of productivity<\/strong>&#8220;, ovvero la zona in cui i servizi sono considerati mainstream e diffusi:<\/p>\n<ul>\n<li><strong>Native Mobile Development<\/strong><\/li>\n<li><strong>Mobile Sales Force Automation<\/strong><\/li>\n<li><strong>Mobile Device Management<\/strong><\/li>\n<\/ul>\n<p>altri sono in fase di maturazione tra cui:<\/p>\n<ul>\n<li><strong>BYOD<\/strong><\/li>\n<li><strong>Enterprise File Syncronization and Sharing<\/strong><\/li>\n<li><strong>Enterprise Mobile App Store<\/strong><\/li>\n<\/ul>\n<p>Qualcuno invece \u00e8 ancora acerbo:<\/p>\n<ul>\n<li><strong>Hybrid Mobile Development<\/strong><\/li>\n<li><strong>Cloud Mobile Back-end Service<\/strong><\/li>\n<li><strong>Mobile Commerce<\/strong><\/li>\n<\/ul>\n<p>Per ognuno di questi argomenti Gartner fornisce informazioni circa il beneficio prodotto, la penetrazione sul mercato, la maturit\u00e0 &nbsp;e i vendor principali.<\/p>\n<p>Fra tanti temi \u00e8 ovviamente necessario fare un&#8217;<strong>attenta selezione<\/strong> e puntare su quelli con <strong>maggiore mercato<\/strong> e, soprattutto, gestibili con le <strong>competenze<\/strong> disponibili. E&#8217; per questo che nelle prossime settimane cercheremo di spingere sul fronte della <strong>Mobile Sales Force<\/strong> per proporre ad aziende, non necessariamente nostre clienti, il nostro approccio ed una serie di soluzioni concrete a supporto della propria forza vendita in mobilit\u00e0 .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gartner ha pubblicato a fine luglio un interessante report intitolato &#8220;Hype Cycle for Mobile Applications&#8230;<\/p>\n","protected":false},"author":42,"featured_media":459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[460],"class_list":{"0":"post-96","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-information-technology","8":"tag-mobile"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hype Cycle di Gartner delle App Mobile 2014<\/title>\n<meta name=\"description\" content=\"Hype Cycle di Gartner delle App Mobile 2014 - Intesys Journal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hype Cycle di Gartner delle App Mobile 2014\" \/>\n<meta property=\"og:description\" content=\"Hype Cycle di Gartner delle App Mobile 2014 - Intesys Journal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Intesys Journal\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-19T07:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-28T15:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Intesys\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Intesys\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/\",\"url\":\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/\",\"name\":\"Hype Cycle di Gartner delle App Mobile 2014\",\"isPartOf\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg\",\"datePublished\":\"2014-08-19T07:00:21+00:00\",\"dateModified\":\"2022-02-28T15:11:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/3c4f01ca151d023fddb9a63d0b0241a7\"},\"description\":\"Hype Cycle di Gartner delle App Mobile 2014 - Intesys Journal\",\"breadcrumb\":{\"@id\":\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#primaryimage\",\"url\":\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg\",\"contentUrl\":\"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg\",\"width\":1280,\"height\":960,\"caption\":\"hypecycle\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.intesys.it\/journal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hype Cycle di Gartner delle App Mobile 2014\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.intesys.it\/journal\/#website\",\"url\":\"https:\/\/www.intesys.it\/journal\/\",\"name\":\"Intesys\",\"description\":\"Ogni settimana nuovi articoli dedicati al mondo della trasformazione digitale!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.intesys.it\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/3c4f01ca151d023fddb9a63d0b0241a7\",\"name\":\"Intesys\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/063b2e8f5181bd2b5875bc91db26b51e4951c4fe0c1d6e41044f837e6ccdc84f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/063b2e8f5181bd2b5875bc91db26b51e4951c4fe0c1d6e41044f837e6ccdc84f?s=96&d=mm&r=g\",\"caption\":\"Intesys\"},\"url\":\"https:\/\/www.intesys.it\/journal\/autore\/intesys\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hype Cycle di Gartner delle App Mobile 2014","description":"Hype Cycle di Gartner delle App Mobile 2014 - Intesys Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/","og_locale":"it_IT","og_type":"article","og_title":"Hype Cycle di Gartner delle App Mobile 2014","og_description":"Hype Cycle di Gartner delle App Mobile 2014 - Intesys Journal","og_url":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/","og_site_name":"Intesys Journal","article_published_time":"2014-08-19T07:00:21+00:00","article_modified_time":"2022-02-28T15:11:26+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg","type":"image\/jpeg"}],"author":"Intesys","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Intesys","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/","url":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/","name":"Hype Cycle di Gartner delle App Mobile 2014","isPartOf":{"@id":"https:\/\/www.intesys.it\/journal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#primaryimage"},"image":{"@id":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg","datePublished":"2014-08-19T07:00:21+00:00","dateModified":"2022-02-28T15:11:26+00:00","author":{"@id":"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/3c4f01ca151d023fddb9a63d0b0241a7"},"description":"Hype Cycle di Gartner delle App Mobile 2014 - Intesys Journal","breadcrumb":{"@id":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#primaryimage","url":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg","contentUrl":"https:\/\/www.intesys.it\/journal\/wp-content\/uploads\/sites\/13\/2014\/08\/hypecycle-copertina.jpg","width":1280,"height":960,"caption":"hypecycle"},{"@type":"BreadcrumbList","@id":"https:\/\/www.intesys.it\/journal\/information-technology\/hype-cycle-di-gartner-per-le-applicazioni-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.intesys.it\/journal\/"},{"@type":"ListItem","position":2,"name":"Hype Cycle di Gartner delle App Mobile 2014"}]},{"@type":"WebSite","@id":"https:\/\/www.intesys.it\/journal\/#website","url":"https:\/\/www.intesys.it\/journal\/","name":"Intesys","description":"Ogni settimana nuovi articoli dedicati al mondo della trasformazione digitale!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intesys.it\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/3c4f01ca151d023fddb9a63d0b0241a7","name":"Intesys","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.intesys.it\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/063b2e8f5181bd2b5875bc91db26b51e4951c4fe0c1d6e41044f837e6ccdc84f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/063b2e8f5181bd2b5875bc91db26b51e4951c4fe0c1d6e41044f837e6ccdc84f?s=96&d=mm&r=g","caption":"Intesys"},"url":"https:\/\/www.intesys.it\/journal\/autore\/intesys\/"}]}},"_links":{"self":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":1,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":9857,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/posts\/96\/revisions\/9857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/media\/459"}],"wp:attachment":[{"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intesys.it\/journal\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}